As the first-ever Digital Giving Manager at The Trevor Project, I established the digital giving practice as part of the individual giving team. My strategies focused on acquisition of new donors and prospective donors, increasing revenue from current donors, pioneering peer-to-peer giving strategies, and building sustainable growth YoY emphasizing donor retention. I led campaigns and projects to activate our audience during tentpole moments and to improve the user experience as an online donor. I pioneered a first-ever online testing culture and protocol for tracking results and performance to produce data-driven results.

I led various digital projects across clients focusing on a range of issues and causes — including reproductive justice, environmental conservation, humanitarian aid, and maternal health. As sole project management lead, my job was to deliver products that were of the highest quality, on time and within budget. I managed collaboration and workflow across several disciplines: design, copywriting, data analytics, front-end development, paid media, and user experience design. I was responsible for every stage of the client relationship and project success — from scoping to contracting, kickoff to final delivery.

As a member of the Digital team, I produced, wrote, and tested emails including advocacy alerts, petitions, and fundraising appeals. I maintained and contributed to organization blog while creating and updating website content. I served as web lead and completed design tasks for Ocean Conservancy’s various program teams and internal departments for company communications and digital marketing. I built, managed, and monitored several of Ocean Conservancy’s social media channels including Instagram, Snapchat, Facebook, and Twitter.