Katie G. Email & Phone Number

Own and oversee the end-to-end creative production process for all marketing shoots, including briefing, scheduling, sourcing talent, and vendor management. Manage creative budgets for both large-scale and day-to-day tasks, working closely with finance teams to ensure accurate forecasting and allocation of resources.Collaborate with multiple teams to streamline project prioritization, resource allocation, and ensure alignment across departments for content deliverables.Spearhead content strategy, driving brand growth through creative storytelling and data-driven campaigns. Collaborate across teams to deliver impactful narratives.

Greater Philadelphia Area

Manage the UO content team to conceptualize and produce social media content, including photography, video, studio visits, informative pieces and individual profiles for monthly marketing campaigns.Curate monthly content calendar for UO, focusing on IG Stories and IGTV, and supporting current brand initiatives and product collections.Manage influencer gifting program and freelance opportunities alongside Social Media Manager.Utilize InDesign to create pitch decks for upcoming partnerships and gifting initiatives.Work alongside the UO video team to produce original video content for Instagram, IG Stories and YouTube to help grow UO's social media presence and brand visibility and enhance marketing campaigns.Work alongside social and partnerships teams to produce and create original, multi-channel content for partners, including brands like Nike, Fujifilm, Fjallraven and Reebok.Manage influencer contracts for upcoming partnerships and submit project invoices alongside Social Media Manager.Manage content and social team monthly budget and projections.

Managed the UO content team to conceptualize and produce social media content.Curated monthly content calendar for UO, focusing on IG Stories and IGTV, and supporting current brand initiatives and product collections.Worked alongside the UO video team to produce original video content for Instagram, IG Stories and YouTube to help grow UO's social media presence and brand visibility and enhance marketing campaigns.Worked alongside social and partnerships teams to produce and create original, multi-channel content for partners.Helped produce and manage content for the @ohiibeauty Instagram account, an in-house Urban Outfitters beauty brand, including influencer imagery and videos.Managed influencer contracts for upcoming partnerships and submitted project invoices.Managed content team monthly budget and projections.Worked with copy team to align on copy for each marketing channel.

Greater Philadelphia Area

Worked with video team to produce original video content for Instagram and YouTube, utilizing influencers and freelancers when necessary, and conceptualizing ongoing UO video series (ex. "Open Up").Produced and edited blog posts and content on a daily basis, with an output of 5-7 blog posts per week.Scheduled and coordinated photoshoots between brands and photographers to highlight new and emerging brands, individuals and product on the UO Blog and marketing channels.Scheduled and carried out interviews for blog posts and features on all UO social channels.Worked with the UO marketing dept. to schedule content and created the monthly content calendar for UO.Worked with copy team to align on marketing copyManaged Content Creator.

Created and edited Urban Outfitters blog posts and content on a daily basis.Scheduled and carried out interviews for blog posts and features, including personalities and bands, to align with UO Marketing initiatives.Scheduled and curated content for the Urban Outfitters Tumblr account.Worked with development and design departments to develop features to be shared on Urban Outfitters social media channels and the UO Blog.Delegated duties to freelancers, including photographers and models.Replied to customers via the Urban Outfitters Twitter and monitored customer engagement.

Greater Philadelphia Area

Created and edited UO blog posts and content on a daily basis.Worked with marketing and design departments to develop weekly built-out features for the Urban Outfitters blog.Delegated duties to freelancers, like photographers, models, etc.Replied to customers via the UO Twitter and monitored customer sentiment.

Created and edited blog posts and content on a daily basis, focusing on new arrivals, brand features and pop culture.