• Provided leadership to a team of seven direct reports, overseeing all global marketing including branding, consumer engagement, online and offline advertising campaigns, social media, trade/consumer shows and events, b2b and b2c communications, Public Relations, product brochures, management and oversight of website, SEO and product marketing materials. • Regularly collaborated with Sales, Marketing and Engineering teams to create award winning marketing and customer experiences that leave customers passionate and loyal to the Hobie Way of Life. • Transitioned Hobie's marketing strategy from strictly analog to an integrated, multi-channel marketing approach. • Developed and launched company’s digital marketing strategy and e-commerce initiative. Incorporated rigorous testing, lowering CPA by over 50% in less than 4 months. • Designed social media strategy to grow Facebook and Instagram following by over 600k new followers in approximately three years. • Developed Go-To-Market Strategies for all new product launches including persona development, positioning/messaging, content planning, creative assets including launch video, advertising, marketing and PR planning and retailer education. • Launched lead generation/demo request program, consistently delivering thousands of warm leads/interested buyers to Hobie authorized retailers each month.• Oversaw the creation of a global Hobie style guide, resulting in a more cohesive and consistent look, feel and voice that is authentic to Hobie across all customer touch points. Collaborated with global subsidiaries on branding and marketing initiatives. • Aggressively renegotiated existing contracts for an annual savings of 20% of total marketing spend.

Responsible for driving the company’s marketing strategy and execution, including paid channels, organic sources, Public Relations, content, social media and email marketing. Oversaw a team of six direct reports that managed content curation and publication, brand awareness and understanding, product marketing, pay-per-click and CPM campaigns, content marketing, CPA and CPL partnerships, social media, organic traffic, site engagement, and PR.

Managed Teleflora's affinity marketing, overseeing a team of four direct reports responsible for driving over $100MM in annual revenue via direct marketing strategies. Responsible for creating strategy, execution plan and creative development to reach highly targeted consumer audiences via direct response channels including email, direct mail/brochures, statement inserts and display advertising. Portfolio of partnerships under my direct management included American Express, Chevron-Texaco, Dell Financial Services, Macy’s, Bloomingdale's, USAA and Exxon-Mobil. Increased YoY sales by 15%+ and consistently surpassed profitability goals.