Katie Heroux Email & Phone Number

Fort Collins, Colorado Area

Katie manages $1,650,000 a year in marketing budgets for over 60 small-to-medium sized businesses. From peony farmers to ecommerce CEOs, Katie helps business owners maximize the return on their investment and grow their businesses exponentially. The process begins with building trust, establishing a positive working relationship, helping clients set realistic expectations and jointly developing a strategic marketing plan. She executes this plan by coordinating a team of experts, including Website Designers & Developers, Content writers, Video Producers, Social Media Managers, Reputation Management Managers, CRM specialists, and Ad Specialists. Once she begins actively marketing, she consistently monitors and analyzes results in order to make data driven decisions for campaign optimization and to identify opportunities to expand both their business and Madwire's. A critical element of her job is to help her clients recognize high levels of potential for their businesses and persuade them to invest in ideas that may currently be outside of their comfort zone.

Guatemala

Katie spent the years of 2013-2017 traveling, working, and living abroad. She planned and executed adventure travel to China, Australia, Turkey, Germany, Thailand, Myanmar, Sri Lanka, Singapore, New Zealand, Peru, Fiji, and Nicaragua. She delivered exceptional customer service and educated guests on the importance of utilizing local, sustainable ingredients as a Front of House Staff member at the Wanaka Gourmet Kitchen (January 2016 – November 2016). She improved operational procedures and reduced wage costs as a General Manager of The Borough, a popular restaurant and event venue (March 2017 – August 2017). She promoted and facilitated wine sales as a Wine Ambassador for Rippon, a family owned, biodynamic vineyard (August 2016 – November 2016), and she inspired over 3,000 yoga students to embrace their bodies, open their hearts, and still their minds as a yoga instructor for Hot Yoga Fusion (January 2016 – November 2016) and Abundance Yoga and Pilates (March 2017 – August 2017).

Greater Chicago Area

As a consultant for Medstrat, a software development company, Katie quickly realized that the company’s product represented far greater opportunity than they realized. She helped them to expand their vision by clearly demonstrating broader product applications, provided insight on how to create a significantly more marketable and effective product for surgeons in the operating room, and collaborated with engineers to make that product a reality. Once created, she strategized with an orthopedic medical device company to develop appropriate messaging and sales techniques to incorporate this product into a successful sales cycle nationwide. This dramatically increased sales, strengthened relationships with all stakeholders, improved surgical outcomes, and significantly reduced inventory requirements thus creating a win-win-win for both companies and the hospitals they served.

Denver, Colorado

Zimmer Rocky Mountain (September 2011-October 2013):As an orthopedic sales representative Katie's responsibilities included orchestrating all pre-surgical materials management for a $7,700,000 territory. This involved templating, organizing case coverage, managing inventory, ordering products and instrumentation, coordinating schedules with the clinic office and the hospital staff, and educating the surgical technicians on proper setup and use of instrumentation. Attention to detail was paramount. One missing screw or instrument can compromise the success of an entire procedure and affect the quality of the patient’s life. In addition, she was required to be a technical expert on total joint and trauma prosthetics, capable of anticipating potential challenges and providing surgeons with innovative solutions in the operating room during surgery. Zimmer Sales Academy (January 2011-August 2011):As a student of the Zimmer Sales Academy, Katie participated in hands-on cadaver labs, gained proficiency in orthopedic terminology and concepts, improved analytical, technical, and organizational skills, and developed personal selling strategies. She also completed Pro-Comm’s communication training program through which she honed her presentation skills and increased her self-awareness.

Gainesville, Florida

Katie was recognized as a Warrington Finance Scholar, an honor awarded to only the top 3% of Business Finance Students. As such, she acted as teaching assistant for FIN 3403 by instructing students on basic debt and equity valuation, TVM, CAPM, and WACC, conducting exam review sessions, proctoring exams, and grading discussion assignments. She also authored an honors thesis paper on Immigration Law in a collaborative group project and participated in a case study.

Gainesville, Florida

As an intern for the Office of Sustainability, Katie organized and supported the One Less Car Campaign, coordinated volunteers for the Gator Community Supported Agriculture Program food exchange on campus, and participated in campus-wide sustainability outreach programs; TailGator Recycling Program and the Sustainability Hut. She also attended Oikos Winter School in Germany; a week long international conference of workshops, intensive debates, artistic interventions and intercultural exchange focused on developing and implementing sustainable economic projects.

Gainesville, Florida Area

Katie was part of the founding team that brought The Campus Kitchen's Project to the University of Florida campus. Once the organization was established, she assumed the role of Donor Relations Chair. She created partnerships with sororities, fraternities, local restaurants, and non-profit organizations, she secured food donations that would otherwise be thrown away to prepare and distribute well-balanced meals bi-weekly to those in need in the Gainesville community, and she managed volunteers and ensured proper kitchen procedures were followed throughout each cook shift.

Gainesville, Florida Area

Gainesville, Florida Area

Katie inspired and engaged high school students in intellectual conversations regarding environmental preservation, human rights, and the spirit of entrepreneurship, as well as escorted them to the Ashoka Youth Venture Summit where she co-presented a session titled “Bringing Sustainability into Action.” She also volunteered 170 hours of service to local organizations focusing on sustainability and social impact initiatives.

Gainesville, Florida Area

Katie researched and reported solutions for developing financial transparency within the museum. She also produced spreadsheets, financial statements, and corresponding graphs for internal memorandums.

Gainesville, Florida And North Carolina

Katie coordinated a service learning trip for students to the Carnivore Preservation Trust in North Carolina. She provided educational and volunteer opportunities for participants and members of the community to learn about the social issue of animal refuge and arranged lucrative fundraising events, raising awareness and over $1,500 for this social issue.

Oviedo, Fl

Katie managed high volume craft show events including pre-show planning, display design, stock management and sales. She also supported product development and manufacturing.

Bachelors Of Science In Business Administration, Finance, Sustainability Studies

• Navigators: Facilitator for international student acclamation and success • Ashoka Youth Venture Summit: Workshop Presenter: “Bringing.

Study Abroad In Paris, France

• University of Florida Honors in Paris: Engagements with Modern France: Arts, Poetics and the Social • Traveled to Denmark, Ireland.

High School

Activities and Societies: Varsity Volleyball, Marching and Concert Band, Mu Alpha Theta, National Honor Society, French Honor Society.