Hey there! I'm Katie Higginbotham, a brand strategist and website designer. I find joy in creating visually stunning and highly functional digital experiences for kind humans. With over 10 years of experience in the design agency realm, I've honed my skills in crafting compelling solutions for clients in the brand and digital space.As a Digital Design Director at Switch, I thrive on leading a team of talented creatives to tackle complex client problems head-on. By understanding the unique needs and aspirations of our clients, we develop tailor-made solutions that align with their goals. From captivating visual designs to strategic brand positioning, our focus is on delivering solutions that leave a lasting impact and drive measurable success.I believe that design is not just about aesthetics; it's about creating meaningful connections and memorable experiences. Whether it's a beautifully designed website or a comprehensive brand strategy, I'm dedicated to crafting solutions that leave a lasting impression with our audiences.Outside of my agency job, I selectively take on independent projects that fit well with my desire to create brands and websites for businesses that embrace their bold, authentic selves. I'm all about quality over quantity, so when the perfect fit arises, I have the capacity to dedicate my full efforts to crafting beautiful online experiences.