Katie Hilton Email and Phone Number

Provide direction and leadership for the day-to-day development and execution of B2B and customized Go-to-Market (GTM) initiatives, including new business development strategies in collaboration with Clients and long-term Agency Partners for a hybrid digital marketing services firm and MarTech consultancy. Partner and provide consultative digital marketing advisement to clients by assessing business goals and objectives, conducting competitive market research and analysis while providing key insights, including MarTech stack and measurement framework, while defining and devising a digital marketing plan for flawless execution and client personalization.

Managed the development and execution of a successful $9M media and digital advertising strategy and agency relationship for a major automotive client, the Volkswagen Group (Audi, Porsche, and Bentley), while demonstrating proficiency and in-depth knowledge of the advertising technology landscape and expertise in programmatic sales and data selling.

Effectively sold integrated media solutions across entire Tribune Media Group portfolio with a focus on driving new business revenue for growth lines of business; particularly Tribune digital properties. From 2009-2011, led a team of ten Account Executives, assisting in company-wide shift from print to hybrid media sales representatives. Responsible for more than half of all Tribune Media Group digital revenue. Trained all Tribune Account Executives on digital product portfolio and sales strategy.