Katie Coe Email & Phone Number

✓ Developed segmentation & targeting strategy to respond to competitive threats with activity reporting mechanism and metrics to evaluate success of competitive response in real time ✓ Developed dashboard to visualize the currentand historic competitive landscape includingtrends, key customer attributes, win-back/loss ratios, and cost of competitive threats to develop response strategy✓ Elevated Strategic Pricing team and reduced time in offer-to-contract execution process by 2-4 weeks✓ Established overarching company pricing strategy based on current and anticipated future product portfolio/product mix

San Antonio, Texas

✓ Developed pricing strategy resulting in net price realization on $300M+ in revenue✓ Developed pricing programs designed to rationalize customer discount structures and minimize price erosion from custom contracting initiatives✓ Identified metrics to measure impact of all price realization/mitigation initiatives to adjust strategy as necessary and validate intended vs. actual impact of initiatives for financial forecasting ✓ Developed pricing strategy for multiple new-to-market, highly innovative products ✓ Awarded 2018 Impact Award – presented by President, Global Commercial

San Antonio, Texas

✓ Analyzed historic pricing/customer data to evaluate state of commercial execution and correlation between customer attributes (size, growth, adoption of new technologies) and resulting price comparison ✓ Evaluated pre-existing pricing programs and developed KPIs to measure success of programs ✓ Successfully shifted pricing culture with Sales Team and reduced YoY price erosion by 90%✓ Provided commercial offer consultation to Regional VPs and Corporate Account VPs to maximize sales opportunity using optimal customer, region, and industry specific pricing strategies.

Peoria, Illinois

✓ Provided merchandising and pricing consultation to aftermarket parts sales representatives and Cat Dealers for the US and Canada to maximize sales opportunity using optimal customer, region, and industry specific pricing strategies. ✓ Managed Caterpillar aftermarket parts merchandising programs strategy, including program execution, budget development/monitoring, and program effectiveness.✓ Conducted global price reviews, made pricing proposals, and implemented strategic price changes. ✓ Led pricing/merchandising related cross-functional projects and teams

Peoria, Il

✓ Developed list price strategy, trade discount, and merchandising strategies for ground engaging tools to enable profitable growth for US (resulted in +10% YoY growth despite down market) ✓ Conducted analyses and managed global parts pricing strategies for ground engaging tools, filters, and fluids based on revenue expectations, market trends, strategic intent, and competitive landscape. ✓ Led cross-functional project to evaluate and finalize go-to-market strategy with Second Level Dealers (SLD) in conjunction with Global Parts Pricing Strategy

Peoria, Illinois Area

✓ Managed global parts pricing strategies for hydraulic cylinders, rods, hose, and couplings based on revenue expectations, market trends, strategic intent, and competitive landscape. ✓ Developed enhanced pricing strategy and mechanism for updating bi-annual pricing for hydraulic hose assemblies and consist parts, enabling Revenue Management Group to transition away from legacy pricing system into PROS. ✓ Conducted price reviews, made pricing proposals, and implemented strategic price changes. ✓ Lead pricing related projects on cross-functional teams.

Peoria, Illinois Area

✓ Completed the Pricing Training Program under the Global Revenue Management Group (6 months) ✓ Managed price planning process for Parts Pricing, including development of materials/monitoring projected impact for bi-annual price changes, and price realization forecast vs. actual ✓ Managed global pricing strategies for engine cooling and lubricating parts based on revenue expectations, market trends, strategic intent, and competitive landscape

Peoria, Illinois Area

✓ Collaborated with foreign nationals to prepare and submit immigration documents for temporary H-1B visas and the permanent residency process.✓ Provided consultation to foreign nationals on most effective pathways for required documentation for themselves and their families in order to live and work in the US. ✓ Conducted labor market testing required for the permanent residency process. ✓ Subject matter expert on projects related to foreign national employee policies and sponsorship enhancement.

Master Of Business Administration (M.B.A.), Finance, General

Bachelor Of Science (Bsc), Economics

Associate'S Degree, Paralegal Studies