Katie Keller's Location
United States, United States
Katie Keller's Contact Details
Katie Keller work email
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Katie Keller personal email
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Katie Keller phone numbers
About Katie Keller
Global marketing & education leader with 20 years of medical device experience and a track recordfor leading high performing teams, strengthening KOL engagement and spearheading impactful newproduct launches
Katie Keller Work Experience Details
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Vice President Of MarketingNeuropace Aug 2024 - PresentMountain View, Ca, Us -
Head Of Commercial Marketing, DbsBoston Scientific Apr 2023 - Aug 2024Marlborough, Ma, Us- Managed downstream marketing team for Deep Brain Stimulation franchise, delivering 20% YOY growth and a 30% increase in brand perception among neurologists and neurosurgeons- Managed team of Therapy Awareness sales managers to initiate and strengthen referral patterns between neurologist to neurosurgeons to increase sales - Matured the launch process, strengthened collateral, implemented digital HCP marketing channels and entrenched KOL education into the launch process. -
Director, Global Cardiovascular MarketingPhilips Jul 2021 - Mar 2022Amsterdam, Noord-Holland, Nl- Managed two teams and 10 product managers focused on Global and North America product marketing and strategic direction- Responsible for global P&L, $650M in revenue in the interventional cardiology space (Intravascular Ultrasound, physiology, ELCA laser and systems)- Led launch of new products, clinical data, capital systems and disposable products ensuring consistency in message and excellence in execution- Developed and implemented global strategy to grow +13% YOY via new product introduction, directed campaigns, global expansion and sales team targeting/ promotion -
Director, North America Cardiovascular MarketingPhilips 2019 - 2021Amsterdam, Noord-Holland, Nl- Managed team of 5 product managers and North America sales specialists- Launched 5 products in 18 months to gain 8% market share in a highly competitive market- Led the development and execution of brand architecture and campaign cadence for CV- Led launch of new products, clinical data, capital systems and disposable products in US
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Sr. Manager, Cardiovascular Education & Market EnablementPhilips 2017 - 2019Amsterdam, Noord-Holland, Nl- Managed $2.4 M variable spend and 5 direct reports to drive medical education programming for physician customers and clinical sales training for new reps- Developed 15 US centers of excellence with full suite of Philips devices and Xray equipment- Created a medical education program including courses, proctorships and CEUs to educate 1025 global physicians per year- Ran TCT 2017 for Philips to drive a consistent strategy including: messaging, internal & external promotion, PR, booth design, product placement in live cases, surround events,
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Sr. Manager, Global MarketingPhilips 2015 - 2017Amsterdam, Noord-Holland, Nl- Managed 5 direct reports with P&L for $120M of revenue- Lead launch of iFR clinical outcome data, which drove 30% YOY growth and 5% share gain- Managed all upstream and downstream marketing and sales support efforts for capital equipment, software and disposable products in the physiology segment- Developed 5-year roadmap and go-to-market strategy for cohesive product portfolio- Directed conjoint analysis, and market research with key opinion leaders to translate voice of the customer into new product development decisions
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Sr. Global Product Manager, PhysiologyVolcano Corporation 2012 - 2015San Diego, Ca, Us- Managed $100M disposable product line and achieved > 20% CAGR - Launched five disposable products in US, Europe & Japan contributing to a 13% increase in global market share from 2010-2015- Produced multimedia materials including iPad/iPhone Apps, physician videos, websites, advertisements and web blasts to accelerate market growth and product adoption- Executed complete product life-cycle management including development, launch, maintenance & obsolescence for disposable products -
Global Product Manager, PhysiologyVolcano Corporation 2009 - 2012San Diego, Ca, Us- Provided upstream and downstream marketing support for disposable physiology wires- Launched two disposable medical device products globally, setting the bar for competitive messaging around pressure wires- Developed educational tools, clinical messaging, and product training materials
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Oem Program ManagerVolcano Corporation 2007 - 2009San Diego, Ca, Us- Negotiated and implemented OEM distribution agreement with Philips Healthcare- Managed partnerships with GE, Siemens and Toshiba including: cross training sales forces, developing marketing materials and managing channel conflict- Negotiated and implemented co-marketing & rental agreements with Abbott Vascular
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Associate Product Manager, CrmSt. Jude Medical 2006 - 2007St. Paul, Minnesota, Us- Managed $470 M US Cardiac Rhythm pacemaker line and achieved 8% yoy growth- Developed and successfully executed launch strategy for 6 new products- Forecasted 5 year sales and model mix for over 50 products- Managed product lifecycle to reduce product backorders by 80% and inventory costs by 30% -
Sales Specialist, CrmSt. Jude Medical 2003 - 2006St. Paul, Minnesota, Us- Sold implantable pacemakers and defibrillators to interventional cardiologists, electrophysiologists and cardiac surgeons- Guided physicians during implantation of cardiac pacemakers and defibrillators- Worked in hospital operating rooms and cardiac cath labs with interventional cardiologists, surgeons and nursing staff to manage patients with cardiac devices
Katie Keller Skills
Medical Devices
Product Launch
Market Development
Product Development
Product Marketing
Cross Functional Team Leadership
Marketing
Vascular
Strategic Planning
Upstream Marketing
Capital Equipment
Fda
Cardiovascular Imaging
Cardiovascular Disease
Product Lifecycle Management
Class Iii Medical Devices
Cardiac Rhythm Management
R&d
Cardiology
Training
Trade Show Presentations
Trade Show Strategy
Powerpoint
Kol Development
Physiology
Commercialization
Disposables
Product Management
Research And Development
Demand Forecasting
Public Speaking
Physician Relations
Training Delivery
Sales Promotion
Leading Meetings
Bioengineering
Microsoft Office
Round Tables
Medical Imaging
Iso 13485
Interventional Radiology
Operating Room
Management
U.s. Food And Drug Administration
Downstream Marketing
Strategy
Katie Keller Education Details
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Keck Graduate InstituteBiosciences -
University Of Southern CaliforniaBiomedical/Medical Engineering
Frequently Asked Questions about Katie Keller
What company does Katie Keller work for?
Katie Keller works for Neuropace
What is Katie Keller's role at the current company?
Katie Keller's current role is Vice President of Marketing.
What is Katie Keller's email address?
Katie Keller's email address is ka****@****ips.com
What is Katie Keller's direct phone number?
Katie Keller's direct phone number is +161985*****
What schools did Katie Keller attend?
Katie Keller attended Keck Graduate Institute, University Of Southern California.
What skills is Katie Keller known for?
Katie Keller has skills like Medical Devices, Product Launch, Market Development, Product Development, Product Marketing, Cross Functional Team Leadership, Marketing, Vascular, Strategic Planning, Upstream Marketing, Capital Equipment, Fda.
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