Multi-market research and strategic consultancy for the entertainment industry including:- Greenlight Studies- Brand, Franchise & Positioning Studies- Post-production & Marketing Screenings- Trailer & TV Campaign Testing- Exhibitor Branding & Customer Retention Strategy- Post-release Studies- Focus Groups- Exit Polls

Responding to briefs using new approaches that keep commercial interests at the heart of the research designManaging research programs for a range of media clients and marketing teams Moderating focus groups, depth interviews and online communities including the use of social media. Designing and analysing quantitative research.Qualitative and quantitative insights include:- Reactions to new concepts- Interest in new TV and film content - Understanding media consumption- Exploring barriers to purchase - Identifying marketing opportunities

Designed and managed robust research programs to advise a range of corporate and media clients on campaign strategy including the development of communications messaging and advertising strategy.Developed creative and tactical insights presentations to help identify audience priorities, brand strengths and competitor weaknesses. Recommendations on optimising communication campaigns, retaining loyal audiences and growing potential audiences.

Coordinated grass roots voter mail and phone operations Implemented a plan to achieve a volunteer recruitment goal of over 500 volunteers Provided support for VIP fundraisers and other campaign events