Asked by Ally.io SVP of Marketing to spearhead design for the Ally.io integration to Microsoft Viva, sunsetting the Ally.io brand and creating the Viva Goals brand and marketing content.– Design the material that would drive team initiatives: Drive revenue growth, accelerate Viva adoption, and build a best-in-class approach for thought leadership, customer marketing and customer advocacy.– Rebrand Ally.io content to align with Microsoft Viva branding and messaging guidelines;… Show more Asked by Ally.io SVP of Marketing to spearhead design for the Ally.io integration to Microsoft Viva, sunsetting the Ally.io brand and creating the Viva Goals brand and marketing content.– Design the material that would drive team initiatives: Drive revenue growth, accelerate Viva adoption, and build a best-in-class approach for thought leadership, customer marketing and customer advocacy.– Rebrand Ally.io content to align with Microsoft Viva branding and messaging guidelines; including an OKR Success Toolkit, the Viva Goals Maturity Model, and various eBooks and presentations.– Key design for publication and launch of the Founder’s (Vetri Vellore) book OKRs for All.– Critical support for multiple workflows, enabling the smooth transition from Ally.io to Viva Goals, including: creating a new PM system, migrating all help content and aligning it with new Viva Goals software, migrating all Ally.io content, and creating new thought leadership assets.– Initial transitional contract was extended based on quality of work and quick turnaround. Additionally, started supporting marketing needs for Viva Learning. Show less

Joined Ally.io in a time of aggressive hyper growth as one of the first members of the Marketing team. Responsible for creative direction, all digital and product marketing, OKR thought leadership content, and supporting various organizational needs.– Consistently surpassed goals, achieving all personal OKRs at a 95% average completion rate. – Drove organizational OKRs: make Ally.io the “brand to watch” within the bizops category, define the category and establish Ally.io as the… Show more Joined Ally.io in a time of aggressive hyper growth as one of the first members of the Marketing team. Responsible for creative direction, all digital and product marketing, OKR thought leadership content, and supporting various organizational needs.– Consistently surpassed goals, achieving all personal OKRs at a 95% average completion rate. – Drove organizational OKRs: make Ally.io the “brand to watch” within the bizops category, define the category and establish Ally.io as the leader.– Designed and managed company’s first website on Webflow and later aided in the migration to Wordpress to streamline the experience and drive business.– Daily responsibilities: Ongoing design work; facilitating and improving our PM process, communicating with stakeholders, and managing design contractors to keep up with workload, ensuring we met all deadlines.– Frequently supported design needs for the Sales, Customer Success, Human Resources, and Business Operations teams.– Noteworthy projects: The State of Goal Management 2021 Survey Report, OKR templates for various departments, and overhauling the entire website in two weeks to support Series C funding announcement. Show less

Led all design and art direction for a 50-person tech startup. Responsible for developing and managing all aspects of the company’s design and creative output. Led online and offline creative output. Worked with internal and external teams, including: B2B Marketing, B2C Marketing, Product, Brand, and Sales.– Responsible for managing and executing several projects a week, projects range from new product features and updates, to printed B2B and Sales marketing materials, to various… Show more Led all design and art direction for a 50-person tech startup. Responsible for developing and managing all aspects of the company’s design and creative output. Led online and offline creative output. Worked with internal and external teams, including: B2B Marketing, B2C Marketing, Product, Brand, and Sales.– Responsible for managing and executing several projects a week, projects range from new product features and updates, to printed B2B and Sales marketing materials, to various digital communications across all channels.– Supported a two marketplace company with different marketing strategies, design tactics, and products targeting candidates and employers.– Designed event branding and presentations for WayUp’s second annual HireUp event. Event exceeded all goals with a 75% attendance rate and received an overall 4.3/5 rating from attendees. – Overhauled the User Experience and design of the WayUp B2B homepage, resulting in a 25% increase in time spent on homepage.– Redesigned the B2C New User Welcome Email Series and saw a 20% increase in user click-through rate. Show less

Responsible for creating a variety of digital, video, print, and OOH communications. Projects range from branding identities to quarterly campaigns, to creative strategy for promotional offers. Consistently lead multiple projects and client presentations per week.– Art-directed an on-site social content video shoot at for ongoing communications. – Created an online virtual event and sweepstakes driving 7X expected lead generation. Ultimately resulting in a 90 day campaign… Show more Responsible for creating a variety of digital, video, print, and OOH communications. Projects range from branding identities to quarterly campaigns, to creative strategy for promotional offers. Consistently lead multiple projects and client presentations per week.– Art-directed an on-site social content video shoot at for ongoing communications. – Created an online virtual event and sweepstakes driving 7X expected lead generation. Ultimately resulting in a 90 day campaign extension.– Developed an on-boarding system for new hires and manage teams of freelancers.– Initially hired as a freelancer in October of 2016, within 3 months was hired full time and later promoted within 10 months. Show less

Responsible for executing a variety of print and digital pieces. Projects range from branding identities, to quarterly campaigns, to creative strategy for promotional offers.

Graphic designer and creative strategist for a 14-person creative boutique—an IPG Mediabrands and Momentum extension start-up—combining creative, strategy and media in one, integrated team. Supplying youth marketing solutions rooted in human insight for national brands like: American Express, Microsoft, Amazon, and Coca-Cola.

Sole art director selected for the 20-person summer program. Worked across a diverse spectrum of brands from print to creative strategy to web.– Co-led the winning team for the intern competition—attracting new members and building loyalty for The Morton Arboretum in Illinois.– One of three interns that presented at 400-person annual company event.– Organized and led creation of the intern website and video content.