• Create and develop effective web and application designs.• Brand/re-brand businesses’ front-end presentation with a thorough understanding of the company’s specific goals as well as their current market.• Manage and create strategic content that meets client goals and optimizes SEO potential.• Utilize brand assets and wireframes to bring rough ideas to practical and profitable solutions.

• Front & Back-End Development, utilizing a thorough understanding of modern trends to maximize a website's UX/UI potential.• Implement abstract marketing techniques and long & short-term strategies to garner clients.• Manage and support client relationships, including arranging initial calls and follow-up meetings throughout the design process.• Develop websites with specific marketing strategies that better engage target audience.

Front & Back-End Development• Utilizing continuing knowledge and skills learned from design communities and showcase platforms to create abstract, high-end designs.• Working across a range of design platforms (Figma, Webflow, Adobe, etc) to create effective design deliverables.Client Relationships• Work directly with clients from a project's conception to birth to ensure each vision is thoroughly understood and executed.• Ensuring marketing goals are understood and an effective design narrative is achieved (ie. What problem are you trying to solve? Who are you trying to target? What voice should be used?)

• Manage several social media accounts, on multiple platforms.• Establish brand identity through rebranding company logos, themes, posting aesthetics and follower interface.• Utilize analytics to create effective strategies to engage target audiences and both gain & maintain follower bases.• Implement strategy to garner revenue/impressions organically, with no financial investment.• Established partnerships with leading influencers (with 3 million+ followers) in relevant fields.• Communicated with PR teams of exclusive TV personalities to spread brand identity through commercial media avenues.

• Designed web applications and developed high-end websites.• Worked directly with clients to better understand & execute marketing goals in each project.

• Was responsible for leading the Integrated Digital Marketing and Communications divisions.• Managed media inquiries and media-client relationships.• Created and managed the automation of private event registrations, invitations, and confirmations.• Created branding sheets and strategies for businesses that are in the beginning stages of brand development or in the process of rebranding.• Utilized marketing strategies to advise businesses during their branding transition.• Created high-end, deeply integrated websites with multiple design functions.• Utilized UX/UI principles to develop intuitive websites that direct the user with seamless navigation.• Incorporated principles of marketing to ensure websites reflect and meet each clients’ unique goals.• Used design applications (Figma, Illustrator, Photoshop) to create website mock-ups and web assets.• Worked with clients to establish marketing goals and create effective digital strategies to meet them.• Evaluated web/social media analytics to maintain an upward engagement trajectory and ensure client goals are met.• Delegated and worked collaboratively with teammates to maximize each client’s online potential.• Managed client campaign budgets and the strategies that uphold them.

• Led the Integrated Digital Marketing division.• Created branding sheets and strategies for businesses that were in the beginning stages of brand development or in the process of rebranding.• Utilized marketing strategies to advise businesses during their branding transition.• Created high-end, deeply integrated websites with multiple design functions.• Utilized UX/UI principles to develop intuitive websites that directed the user with seamless navigation.• Incorporated principles of marketing to ensure websites reflected and met each clients’ unique goals.• Used design applications (Figma, Illustrator, Photoshop) to create website mock-ups and web assets.• Worked with clients to establish marketing goals and created effective digital strategies to meet them.• Evaluated web/social media analytics to maintain an upward engagement trajectory and ensure client goals were met.• Delegated and worked collaboratively with teammates to maximize each client’s online potential.• Managed client campaign budgets and the strategies that upheld them.

• Planned & executed effective marketing campaigns across various platforms.• Directed marketing automation and drip campaigns.• Established campaign budgets and lead marketing strategies to make budgets effective.• Established partnerships with leading influencers in the industry. • Connected with competing companies to gain insight & develop a mutually beneficial relationship.• Created visual & written content on multiple social media platforms that engages the target audience daily.• Tripled the company’s social media following in 2 months, organically.

• 2 months in Middle East working in a centre for homeless/at-risk youth.• Organized & marketed events required utilizing social media accounts & skills in graphic design.• Produced a YouTube mini-series, working with the stories of Crossroads’ alumni to create a comprehensive understanding/documentation of Crossroads’ mission and impact.

• Marketed the company’s program on social media platforms.• Engaged & members and worked in outreach to bring more students into RAJE's travel program.