Supervised a team of event planning directors in daily decision-making, planning, and executing formal events for over 250 guests. Managed a $40,000 yearly budget and allocated funds to organize multiple events per semester. Communicated with local organizations to provide products and acquire event spaces for the chapter.

Facilitated research on consumer behavior and media habits for Phillips 66, Pearson, Butterball, and other clients. Planned and trafficked future media plans with VML Connections Team. Collaborated with fellow interns to create a refreshing campaign for ADT Home Security targeting Gen Z consumers.

Led a small team of strategic and creative directors in managing the client account and marketing the many assets of the Newhouse Advertising Department. Connected with Professors and Newhouse Advertising Chairs to discuss a plan of action. Worked closely with the creative and strategy teams in creating briefs, style guides, and content for the department’s social media.

Directed a team of creatives in producing content for local businesses. Concepted and directed a photo shoot to create TikTok and Instagram deliverables based on insights and brand goals. Collaborated with team members to confirm the content quality and messaging aligned with the business’s prior branding.

Updated and simplified existing web pages. Presented new web pages and graphics to the organization. Gained approval of changes and additions from the School Director. Became proficient in web design and WordPress.