Katie Mclaughlin Email & Phone Number

California, United States

Anaheim, California, United States

Anaheim, California, United States

• Lead long-term strategies and commercial growth planning to deliver double-digital results• Lead commercial strategies that increase relevancy across priority growth audiences, including young families and the first dedicated Black Consumer product and marketing plans• Lead development of strategic business assessments for new capital investments in partnership with cross-functional team to maximize strategies and underutilized space • Championing new ways of working and pushing… Show more • Lead long-term strategies and commercial growth planning to deliver double-digital results• Lead commercial strategies that increase relevancy across priority growth audiences, including young families and the first dedicated Black Consumer product and marketing plans• Lead development of strategic business assessments for new capital investments in partnership with cross-functional team to maximize strategies and underutilized space • Championing new ways of working and pushing new thinking, including new prioritization structure designed to deliver against major business drivers while optimizing resources • Committed to personal and cast growth as a member of the WIN BERG leadership team, peer mentor to Sr Managers, and mentor MSMs and others throughout org Show less

Anaheim, California

• Lead marketing strategy, messaging and execution of Disneyland Resort direct to consumer campaigns, including the launch of Star Wars: Galaxy’s Edge • Craft go-to-market strategies and lead cross-functional partners – agency, media, PR, promotions, corporate broadcast and digital synergy – to develop integrated communications plans that deliver record-breaking results • Leverage consumer insights and campaign performance analytics to optimize strategies and marketing plans• Manage… Show more • Lead marketing strategy, messaging and execution of Disneyland Resort direct to consumer campaigns, including the launch of Star Wars: Galaxy’s Edge • Craft go-to-market strategies and lead cross-functional partners – agency, media, PR, promotions, corporate broadcast and digital synergy – to develop integrated communications plans that deliver record-breaking results • Leverage consumer insights and campaign performance analytics to optimize strategies and marketing plans• Manage Disneyland Resort paid media, website, and flagship social channels strategy and messaging• Coach and develop team of managers and analysts; Manage all major campaign and brand budgets Show less

Anaheim, Ca

• Developed and executed marketing strategies for the Disneyland Resort Annual Pass and VIP Tours businesses that delivered business results• Led from input, based on business and consumer needs, to implementation of communication plans across digital, social, direct to consumer and on-property marketing tactics• Strategically worked to collaborate with cross-functional partners and senior leadership to gain alignment and move forward key projects

• Strategic account lead for all Irvine-based accounts, including Wendy’s global kids and family business• Direct all brand-building initiatives from conception to implementation, including brand strategy, product development, and marketing assets and campaigns• Lead cross-functional team, including Creative, Strategic Planning, Engineering and Product Integrity partners, to pitch new business, ensure strategic alignment and deliver flawless execution• Build and maintain key… Show more • Strategic account lead for all Irvine-based accounts, including Wendy’s global kids and family business• Direct all brand-building initiatives from conception to implementation, including brand strategy, product development, and marketing assets and campaigns• Lead cross-functional team, including Creative, Strategic Planning, Engineering and Product Integrity partners, to pitch new business, ensure strategic alignment and deliver flawless execution• Build and maintain key executive-level relationships with clients, partner agencies and internal teams all in effort to maintain and seek ways to grow business • Manage budgets, team P&L and development of Sr. Account Executive and Account Executive Show less

• Managed day-to-day strategic planning department projects focused on integrating our core consumer, kids and families, into all initiatives for Wendy's, Chick-fil-A, Lowe's and Kroger• Developed brand strategies grounded in relevant consumer insights and category trends• Partnered with creative department to ensure all executions are grounded in the brand strategy• Executed, analyzed and transformed primary and secondary data into actionable business insights• Managed vendor… Show more • Managed day-to-day strategic planning department projects focused on integrating our core consumer, kids and families, into all initiatives for Wendy's, Chick-fil-A, Lowe's and Kroger• Developed brand strategies grounded in relevant consumer insights and category trends• Partnered with creative department to ensure all executions are grounded in the brand strategy• Executed, analyzed and transformed primary and secondary data into actionable business insights• Managed vendor relationships and freelancers Show less

• Manage all day-to-day client relationships, including Warner Bros. Interactive Entertainment • Directed strategic development, planning and production of digital campaigns• Developed strategic digital concepts, ideas, and plans for clients and new business pitches• Tracked and reported performance metrics for digital engagements

Irvine, Ca

• Garnered insights and supported strategic planning on various agency clients, including Wendy’s, Lowe’s, Chick-fil-A and Taco Bell• Provided consumer data analysis, trend analysis and presentation preparation to build brand strategies

Atlanta, Ga

• Supported senior planners with strategy and research for: Southeast Toyota Distributors, Buffalo Wild Wings, Lincoln Financial, Florida’s Natural Orange Juice, Stein Mart, Costa Rica Board of Tourism and new business pitches.• Produced and presented creative briefs for various types of media campaigns, including digital and social.• Presented clients with strategy, insights, trends and research.• Developed, conducted, analyzed and applied different primary research techniques to… Show more • Supported senior planners with strategy and research for: Southeast Toyota Distributors, Buffalo Wild Wings, Lincoln Financial, Florida’s Natural Orange Juice, Stein Mart, Costa Rica Board of Tourism and new business pitches.• Produced and presented creative briefs for various types of media campaigns, including digital and social.• Presented clients with strategy, insights, trends and research.• Developed, conducted, analyzed and applied different primary research techniques to garner insights• Mentored and managed interns Show less

Dallas, Tx

• Responsibilities include tasks associated with a junior account planner: assisting in developing advertising strategies as well as designing and executing creative custom research for clients; searching and summarizing research findings; conducting in-house and outside surveys for clients and new business pitches

Hollywood, Ca

• Managed and oversaw Internet profiles of the movie “Bella”; member of promotional team: followed-up with contacts who promoted the film and all subsequent questions about the film; weekly newsletter creator; organized marketing materials; input data needed for marketing and distribution; secretarial duties