I am dedicated to driving growth and maximizing the impact of business events through innovative and strategic marketing solutions. My approach is outcome-focused—leveraging a combination of digital, experiential, and traditional marketing channels to help clients unlock new opportunities, expand their market share, and diversify their revenue streams.With a deep understanding of market dynamics and the powerful role that business events play in driving commerce, I specialize in… Show more I am dedicated to driving growth and maximizing the impact of business events through innovative and strategic marketing solutions. My approach is outcome-focused—leveraging a combination of digital, experiential, and traditional marketing channels to help clients unlock new opportunities, expand their market share, and diversify their revenue streams.With a deep understanding of market dynamics and the powerful role that business events play in driving commerce, I specialize in developing tailored programs that deliver measurable results. From digital and social platforms to print, event activations, and custom solutions, I’m skilled at designing multi-channel strategies that resonate with target audiences and create long-term value for clients.In my role, I work collaboratively with cross-functional teams—including account management, marketing, and sales—to identify and develop new business opportunities, expand existing client relationships, and strategically grow our business in both endemic and non-endemic markets. I use data-driven insights and Salesforce CRM to track opportunities, manage sales cycles, and ensure consistent follow-up, delivering on monthly and annual goals while maintaining a healthy pipeline of new business.I am passionate about helping clients grow their businesses and communities through impactful, purpose-driven marketing initiatives. Whether developing new offerings or refining existing programs, I aim to create solutions that drive economic and social progress, while always keeping the client's success at the forefront of my strategy.I believe in continuous learning and improvement. Staying informed on the latest industry trends and emerging best practices enables me to deliver cutting-edge solutions that help clients thrive in a fast-changing world. Through collaboration, strategic thinking, and a relentless focus on outcomes, I strive to help organizations achieve sustainable growth while navigating complex market landscapes. Show less

As a Sales Executive at The Westin Hotel, Ottawa, I specialized in managing and growing the SMERF market—a segment I am deeply passionate about. With a genuine care for the unique needs of social, military, educational, religious, and fraternal groups, I worked tirelessly to create tailored solutions that ensured memorable and successful experiences for each client.In my role, I focused on building strong, long-term relationships with clients in these sectors, understanding their… Show more As a Sales Executive at The Westin Hotel, Ottawa, I specialized in managing and growing the SMERF market—a segment I am deeply passionate about. With a genuine care for the unique needs of social, military, educational, religious, and fraternal groups, I worked tirelessly to create tailored solutions that ensured memorable and successful experiences for each client.In my role, I focused on building strong, long-term relationships with clients in these sectors, understanding their specific requirements, and delivered exceptional service that met their goals. Whether planning corporate retreats, educational conferences, religious gatherings, or social events, my approach was centered on providing value, flexibility, and attention to detail.I pride myself on my ability to effectively communicate and collaborate with diverse groups, ensuring a seamless experience from initial inquiry to event execution. My dedication to the SMERF market is not only driven by my passion but also by my commitment to fostering positive, lasting partnerships that contribute to both my clients' and the hotel's success. Show less

I was dedicated to positioning Ottawa as a premier destination for both Canadian and international business events. With a strong focus on international event bidding, I successfully represented Ottawa at key global events, driving the city's visibility and securing high-profile conferences and meetings.Key responsibilities and achievements included:International Bidding: Led successful bids to attract and host international conferences, working closely with global event… Show more I was dedicated to positioning Ottawa as a premier destination for both Canadian and international business events. With a strong focus on international event bidding, I successfully represented Ottawa at key global events, driving the city's visibility and securing high-profile conferences and meetings.Key responsibilities and achievements included:International Bidding: Led successful bids to attract and host international conferences, working closely with global event planners, clients, and industry stakeholders to present Ottawa as the ideal host city.Stakeholder Collaboration: Acted as the central point of contact for industry stakeholders, coordinating efforts to craft compelling bid proposals, ensuring all aspects of the events—from logistics to local support—were covered to secure wins.Global Travel & Networking: Traveled internationally to bid on high-profile events, building relationships with international associations and decision-makers to showcase Ottawa’s strengths as a world-class destination for business events.In addition to my role, I maintained a deep knowledge of Ottawa Tourism's offerings, member products, and facilities to ensure the best possible outcomes for clients and contributed to Ottawa’s continued growth as a premier destination for business events. Show less

I provided comprehensive account servicing for clients confirmed to meet in Ottawa, ensuring a seamless and memorable experience from the initial booking through to event execution. My role was centered around building strong partnerships with clients and industry stakeholders to deliver exceptional service and value.Key achievements include:Website Development: Spearheaded the creation of a new section for Ottawa Tourism’s website, dedicated to Convention Services, providing… Show more I provided comprehensive account servicing for clients confirmed to meet in Ottawa, ensuring a seamless and memorable experience from the initial booking through to event execution. My role was centered around building strong partnerships with clients and industry stakeholders to deliver exceptional service and value.Key achievements include:Website Development: Spearheaded the creation of a new section for Ottawa Tourism’s website, dedicated to Convention Services, providing essential resources and information for meeting plannersService Innovations: Developed two new servicing levels to enhance the client experience, tailored specifically for convention groups.Stakeholder Collaboration: Continuously work with industry partners to design and implement innovative ideas to welcome and support incoming conventions, ensuring Ottawa remains a top choice for meeting planners.Database Management: Oversee and manage a comprehensive database of convention accounts to maintain up-to-date records and maximize business development opportunities.Social Media Leadership: Managed the social media presence @MeetingOttawa, promoting Ottawa as a premier convention destination and engaging with industry professionals.Content Creation: Developed and wrote targeted email campaigns for the sales department, driving awareness and generating leads for Ottawa's meeting services.Strategic Partnerships: Fostered and managed relationships with key industry organizations, including MPI & CSAE, to enhance Ottawa’s positioning as a leading convention city.Career Highlights:ICCA Forum for Young Professionals (Barcelona, 2012): Selected as 1 of 20 professionals worldwide to attend this prestigious event.CSAE Conference (2012): Served on the Host Committee and participated in the Gala Dance Team for the “Paint the Town Red” event.Rendez-vous Canada (2013): Co-chaired the Hospitality and Volunteer Committee for this high-profile event, welcoming international tourism leaders to Ottawa. Show less

As the Marketing Coordinator at Ottawa Tourism, I played a key role in managing and optimizing the organization’s online reservation system and call center, ensuring seamless customer interactions and smooth booking processes for visitors to Ottawa.Key responsibilities and achievements include:Managed Online Reservation System & Call Centre: Oversaw the day-to-day operations of the online booking platform and the call centre, ensuring a high level of customer satisfaction and… Show more As the Marketing Coordinator at Ottawa Tourism, I played a key role in managing and optimizing the organization’s online reservation system and call center, ensuring seamless customer interactions and smooth booking processes for visitors to Ottawa.Key responsibilities and achievements include:Managed Online Reservation System & Call Centre: Oversaw the day-to-day operations of the online booking platform and the call centre, ensuring a high level of customer satisfaction and streamlined reservation processes for tourists and clients.Coordinated Promotional Opportunities: Developed and managed value-added contests and promotional campaigns to drive engagement and increase Ottawa’s visibility as a premier travel destination.Renewed Partnerships: Strengthened relationships with key Ottawa Tourism members involved in the Leisure Campaign, securing continued collaboration and support for city-wide tourism initiatives.Award-Winning Campaigns: Contributed as an active team member in securing the Best Tourism Advertising Award at the 2010 Ontario Tourism Summit Awards, recognizing the success of Ottawa’s tourism marketing efforts.Advertising & Collateral Review: Collaborated with the marketing team to review and ensure the accuracy and relevance of advertising and promotional materials, maintaining a consistent brand message and ensuring alignment with current tourism trends.In this role, I honed my skills in project management, customer service, and partnership development, while contributing to the growth and promotion of Ottawa as a vibrant and welcoming destination. Show less

I was responsible for promoting Ottawa as a premier travel destination through the creation and execution of customized itineraries that showcased the city's unique attractions, culture, and experiences to international travel trade partners.Key responsibilities and achievements included:Itinerary Development: Designed and executed tailored travel itineraries for international tour operators, travel agents, and media, highlighting Ottawa’s key attractions, accommodations, and… Show more I was responsible for promoting Ottawa as a premier travel destination through the creation and execution of customized itineraries that showcased the city's unique attractions, culture, and experiences to international travel trade partners.Key responsibilities and achievements included:Itinerary Development: Designed and executed tailored travel itineraries for international tour operators, travel agents, and media, highlighting Ottawa’s key attractions, accommodations, and experiences. These itineraries were crafted to meet the specific needs of diverse audiences, ensuring a memorable experience for visitors.Destination Marketing: Worked closely with travel trade partners to promote Ottawa as a top destination for leisure and business travelers. Provided marketing materials, and offered insider knowledge to help partners sell Ottawa effectively.Client Relations: Built and maintained strong relationships with key stakeholders in the travel trade industry, including tour operators, travel agents, and influencers, to ensure Ottawa remained a competitive and desirable destination for group tours and individual travelers.Event Coordination: Assisted with organizing fam (familiarization) trips, trade shows, and promotional events, giving travel industry professionals firsthand experience of Ottawa’s offerings and encouraging them to book the city for future tours and events.Collaboration with Local Partners: Worked closely with local attractions, hotels, and service providers to ensure that itineraries were seamless and offered a comprehensive view of Ottawa’s diverse offerings.In this role, I was able to leverage my strong organizational and communication skills to help raise awareness of Ottawa on the global stage and drive international tourism to the city. My work in crafting bespoke itineraries allowed travel partners to better understand the full range of experiences Ottawa has to offer, contributing to increased bookings and visibility for the city. Show less

As an Administrative Assistant at Swimming Canada, my role provided valuable experience supporting the execution of domestic swimming events and competitions. In my first position after university, I developed strong organizational and logistical skills, working directly with athletes, coaches, and support staff to ensure the smooth operation of events across the country.Key responsibilities included:Event Logistics & On-Site Support: Assisted with the coordination and execution… Show more As an Administrative Assistant at Swimming Canada, my role provided valuable experience supporting the execution of domestic swimming events and competitions. In my first position after university, I developed strong organizational and logistical skills, working directly with athletes, coaches, and support staff to ensure the smooth operation of events across the country.Key responsibilities included:Event Logistics & On-Site Support: Assisted with the coordination and execution of domestic swimming events, providing on-site logistical support to ensure everything ran smoothly for both competitions and training sessions.Athlete & Staff Support: Ensured athletes and support staff received all necessary training materials, competition equipment, and resources to perform at their best.Travel Arrangements: Managed travel logistics for National Team support staff, including booking flights, accommodations, and ground transportation, ensuring timely and seamless travel experiences.Team Coordination: Collaborated with team members to deliver efficient, high-quality support during competitions and events, assisting with event setup, registration, and athlete check-ins.This role helped me develop strong multitasking abilities and attention to detail, while also gaining insight into the operations of a high-performance sports organization. I am passionate about sports administration and enjoy working in fast-paced environments to support teams and athletes in achieving their goals. Show less