Katie Norrell Email & Phone Number

Knoxville, Tn

• Build and develop the internal communications department for 230-year-old church, manage alldepartment operations, multimedia, technology, equipment purchases, budget and staff.• Crafted a powerful marketing strategy for downtown church, revitalizing its image from that of a historical relic to one that showcases its vibrancy, global missions, commitment to justice outreach, nurturing of family faith formation, and a growing venue for music and artistic performances in downtown Knoxville.• Develop and manage a complex budget and budget proposals for communications, media and technology departments for 68,000 square foot facility, identifying opportunities to reduce expenses and implementing marketing budget strategies for maximum brand exposure.• Accomplished in strategizing and executing successful stewardship campaigns, provide key insights to session and church leaders to inform decisions on finances, outreach and church growth initiatives.• Manage staff members and personnel issues related to communication, outreach, and multimedia needs to meet the demands and objectives of a dynamic and expanding church.• Led a substantial increase in engagement through communication and marketing efforts at FirstPresbyterian, driving a 54% rise in e-mail marketing engagement and a 350% increase in web traffic. The results of promotional and outreach initiatives have led to significant increases in weekly attendance, concert showcases, special events, and contributions.

East And Middle Tennessee

• Managed marketing budgets for multiple small business clients, tracking metrics and benchmarks to adjust strategies, reducing expenses where possible, adjusting pricing and maximizing profitability and ROI.• Directed and managed multiple teams, offering leadership on creative direction, administrative tasks, scheduling, budgeting, multimedia production, and strategic marketing objectives.• Orchestrated brand development, strategy formulation, and marketing materials in collaboration with an international business development firm in Nashville to aid in cultivating relationships between the US and China to bring jobs to Tennessee through entertainment, healthcare, and manufacturing industries.• Contributed key strategy, promotional pieces, and marketing expertise as part of a development team that raised $5.1 million for the construction of a center-city partnership facility that provides relational, recreational, leadership development, and job initiatives for teens and young adults in Knoxville.• Collaborated with Cyclebar and other fitness influencers in Nashville to shape a comprehensive health and wellness vision for Middle Tennessee. Developed dynamic marketing strategies, a compelling web presence, effective social media campaigns, email marketing, and impactful communication tools. • Aligned with Knoxville and Nashville-area non-profits to amplify social impact through compelling photography and promotional content. By spotlighting vital causes, including teen pregnancy prevention, women's economic empowerment, job initiatives, housing programs, and social equality, I used visual storytelling to educate and drive change within the community.• Created a comprehensive marketing strategy with a rebranding campaign and improved lead generation for prominent Nashville home maintenance company. These initiatives resulted in doubling the projected estimates and sales leads solidifying an annual revenue exceeding $1 million.

Columbia, Tn

• Spearheaded transformation of a local fitness facility's digital presence, integrating schedules and online registration, increasing membership to over 2000 members while streamlining online operations.• Developed a data-driven tablet feedback system for respiratory therapists and drivers over thirteen locations, ensuring Medicare compliance and improving patient care across Tennessee.• Produced cost-effective instructional videos on respiratory therapy techniques, reducing personnel expenses while empowering patients.• Elevated engagement by 93% through revamped social media efforts for the fitness facility through improved branding and strategic promotion. These efforts improved brand visibility, member loyalty, and attracted new clientele.• Created email distribution system for two new companies that integrated with facility managementsystem, website, kiosks, and marketing efforts to increase sales leads and membership.• Led comprehensive rebranding for a Columbia-based enterprise, redesigning websites, style guides, and print materials, strengthening brand identity across five companies. These efforts drove enhanced brand recognition, credibility, and customer engagement.

Knoxville, Tennessee Area

• Orchestrated significant membership growth, fostering heightened engagement and amplified brand awareness through digital marketing strategies leading to impactful features in local media, and the establishment of strategic alliances with downtown ministries.• Led dynamic website design, resulting in a 400% web traffic increase and engineered a 350% growth in weekly e-newsletter distribution, increasing engagement and city-wide collaboration.• Led dynamic and innovative communication team, sharing compelling member narratives and addressing issues of poverty, homelessness, and discrimination through our communication channels.• Utilized captivating imagery and storytelling to drive marketing, PR, and fundraising efforts for All Souls and other city organizations.

• Worked on dynamic marketing team at Episcopal School of Knoxville's for 5 years, spearheading Addy award winning campaigns. Collaborated with development team to raise $2.2M Annual Funds and $3M Capital Funds for renovations, new buildings, technology, and student aid.• Drove marketing strategy, website design and development for clients across diverse sectors including education, real estate, religion, and medical specialties.• Expertly translated fundraising and communication objectives into compelling marketing materials for web and print. These strategic designs not only raised substantial funds but also acted as catalysts for new initiatives, strengthening the outreach of non-profits within the Knoxville community.• Empowered clients through training in content management systems and social media practices,equipping them with the skills to effectively promote their organizations and cultivate relationships with potential customers through impactful marketing channels.

Knoxville, Tennessee Area

• Lead graphic artist for sixty page weekly automotive publication designing ads using Quark Xpress and MultiAd Builder.• Color corrected and manipulated photos for a web press and for online use using Photoshop CS.• Coordinated workflow and production with pressmen, artists, sales reps, and management.• Designed weekly magazine cover, sales and direct mail pieces, and online components for magazine.

Knoxville, Tennessee Area

• Employed Adobe design software InDesign, Photoshop, and Illustrator to design page layout, create graphics, and edit images for an elementary school textbooks.• Designed a web page layout, a corporate identity package and other marketing materials to promote American history textbooks to school systems across the southeast.• Communicated regularly with printers, writers and artists to coordinate the design and production of books and promotional documents.

Bachelor Of Arts (Ba), Economics

• Intensive coursework in many aspects of business administration including financial and managerial accounting, market research, economic.

Graphic Communications

Continued coursework in photography, art, graphic design and web development.