Katie O'Brien Email and Phone Number

Develops and implements a strategic sales and marketing plan to achieve occupancy goals. Builds and nurtures a strong wait list. Generates and converts leads with relationship building. Brand Ambassador through storytelling and targetted messaging. Serves as a member of the Executive Team. Work with the Board of Directors, investor reporting and manage communications. Achieves financial objectives. Manages office and supervises staff to reach goals of the organization through leading and directing a four-person sales team. Implementing a multi-channel marketing plan. Implement media and communications plans to build awareness of the philosophy and values with prospects and the larger community. Achieves annual sales goals by developing a strategic marketing and media plan. Manages the day-to-day operations of the department. Development and oversight of the creation and production of all promotional campaigns and content across digital, social, and traditional channels including print collateral, direct mail, and online advertising. Oversees planning and implementation of a strategic community relations plan. Works with the Resident Services and Facilities to affect a smooth transition of renovations and new residents from sales to move-in.Key accomplishments: Consistently maintain 95% occupancy. Leadership during Covid-19 including managing community operations, communications, and sales. Repositioning of the priority membership program reducing sales time by 3 months. Refresh of the brand to elevate key messaging to gain market position. Ranked #7 CCRC in the nation by Newsweek.

Developed and implemented integrated marketing and communication strategies. Successfully increased annual appeal fundraising, exceeded digital/social media campaign goals, redesigned branding and messaging for improved community awareness, increased patient volume, and successfully executed a 100th Anniversary multi-year campaign. Collaborated with leadership, committees, volunteers, and staff to build community partnerships and programs. Produced internal and external (print and digital) communications; annual report, website, email marketing, social media channels, video production, peer-to-peer fundraising, direct mail, press releases, brochures, newsletters, appeal campaigns, and event promotions. Managed brand reputation including research, strategy, planning, and execution. Execute patient communications across diverse socio and cultural environments. Monitor, measure, and analyze the impact and effectiveness of strategies and programs.

Successfully grew target market and overall census of a skilled nursing facility through sales and marketing strategies. Developed new business with physicians, home health, assisted living facilities and community organizations. Account management including Northwestern, Rush, Loyola, Adventist, Elmhurst, Kindred, and Vanguard.

Organization management including financial oversight and staff leadership. Committee and volunteer management, media/press communications, fundraising/event planning. Legislative lobbying and government relations at the national, state and local level. Leadership on a community-wide visioning/strategic planning project. Accomplishments include building a community foundation, developing grant and fundraising programs for non-dues revenue, increasing communications/media coverage and integrated marketing

Sales and account management of a graphic design firm working with local, regional, and national clients to develop corporate identities, brand strategies, marketing campaigns, and integrated messaging. Led business development in healthcare, engineering, higher education, manufacturing, retail, and non-profit. Grew website development product line. Responsible for project management including proposal design, team presentations, schedule, budget, and print.

Co-founder of start-up, a family-owned consulting company working with international manufacturing and agricultural companies to implement ISO 9000 quality management systems. Successful sales and marketing strategies developed as the business grew and target markets changed. Directed consultant schedules, built internal audit process and presented training classes to clients.

Director of chamber department and bureau. Responsible for community marketing planning, media relations, event planning, and advertising budget. Planning committee for city-wide festival, trade show marketing, responsible for city council reporting, and weekly live radio show segment.

Accountable for department budgeting, convention and group tour sales, trade shows, advertising purchasing, tour hosting, publicity and community-wide event planning committee. National trade show marketing, brochure development and tour guide.