Katie Potter Email & Phone Number

Phoenix, Arizona, United States

- Develops and implements social media strategies for clients across diverse industries such as Fox Restaurant Concepts, USA Pickleball, Belgravia Group, and more.- Produces engaging content, including copywriting, graphic design, and dynamic mobile visuals such as Reels.- Manages reputation for a variety of brands on multiple social media platforms.

Minnesota, United States

- Delivers high-quality imagery for diverse clients over the past 6 years.- Expertise in various photography genres, including portrait, fashion, commercial, event, and travel photography.- Creative and artistic vision to capture compelling and visually stunning images, consistently exceeding client expectations.- Collaborates closely with clients to understand their specific requirements, objectives, and desired outcomes, ensuring a personalized and tailored approach to each project.- Manages all aspects of the photography process, from initial concept development and pre-production planning to shooting, post-processing, and final delivery.- Utilizes advanced editing and retouching techniques to enhance and refine images, ensuring a polished and professional final product.- I have previously worked with Summit Ministries, Pulse Movement, Grand Canyon Education, TEDxGCU, and Body Glove Hawaii.

Phoenix, Arizona, United States

- Collaborates with the marketing director to develop and execute campaign strategies aligned with organizational goals.- Maintains and enhances WIB's brand image across social, print, and digital media.- Leads content creation team for visual assets (photos, videos, graphics) in support of marketing and branding.- Monitors KPIs and analytics to refine and optimize content strategies.

- Directs social media for GCU Local Outreach, led content creation, and managed a small team.- Crafts compelling content, manages social platforms, and maintains a content calendar.- Utilized data analytics for performance evaluation and improvement.- Enhanced online presence, increased engagement, and supported community impact.

- Leads creative content and communication for all visual media.- Manages a team of each Kamp of 5-9 photographers and videographers to convey the organization's mission.- Creates compelling visual content for various purposes while maintaining brand identity.- Collaborates closely with team members throughout the production process.- Develops creative strategies to convey core values and initiatives effectively.- Collaborates cross-functionally with other departments to align visual media with organizational goals.

-Created visual imagery for the use of marketing for Kamp Love (a student-led non-profit ministry) with the event totaling 600+ attendees-Shot, edited, & delivered over 1,200 high quality images within a 48 hour turnaround-Worked with a vast variety of lighting environments-Led a group of 17 young women in discussion, community, and connection as their Cabin Leader

Phoenix, Arizona, United States

- Strategized and executed innovative marketing methods and mediums for impactful engagement- Collaborated with 12 international offices to ensure a unified brand voice across borders- Fostered meaningful connections with diverse audiences worldwide- Supported the storytelling and global brand team in spreading awareness- Contributed to crafting compelling narratives that authentically represented the Compassion's mission

- Curated engaging content, including graphics and photography, for GCU's main Instagram page (@gcu), effectively capturing the essence and spirit of the institution.- Ideation and creation of short-form videos on TikTok (@gcu49), leveraging the platform's popularity to reach and engage a younger audience and promote GCU's brand.- Implemented effective social media strategies to enhance GCU's online presence.- Utilized a range of social media tools, including AirTable, Frame.io, Talkwalker, Tag Board, and Trello.

- Led a creative team of four photographers, videographers, and audiovisual specialists.- Directed the overall message and communications of TEDxGCU through strategic production decisions, effectively translating ideas and concepts into compelling visual and audiovisual content.- Produced engaging content for promotion and advertising purposes, leveraging the power of storytelling and visual media to captivate and inspire the TEDxGCU audience.

Phoenix, Arizona, United States

- Specialized in photography and audio/visual services, contributing to the successful execution of various projects and events.- Collaborated closely with the marketing team to curate and select photos for digital and print use, ensuring alignment with branding guidelines and campaign objectives.- Demonstrated strong editing skills and a quick turnaround time, delivering 300 edited photos within one hour of the event's conclusion and ensuring timely content delivery.- Adapted to dynamic and fast-paced environments, effectively managing multiple projects simultaneously while maintaining attention to detail and quality.

- Contracted as a social media manager for Summit Ministries, overseeing the Instagram and Facebook accounts under the handle @summitmn.- Developed and implemented effective social media strategies to increase engagement, followership, and brand awareness across Instagram and Facebook platforms.- Demonstrated proficiency in copywriting, crafting compelling captions and messaging that resonated with the target audience and effectively communicated Summit's mission and values.

- Captured high-quality images during the 2021-2022 summer seasons at events and conferences.- Strategically created images that effectively supported Summit's visual brand identity for print materials, websites, social media platforms, and other promotional channels.- Directed and executed relational images that conveyed the mission, values, and impact of Summit Ministries, fostering a strong connection with the target audience.

Minneapolis, Minnesota, United States

- Created compelling content, including graphics, copy, videography, and photography, for multiple social media platforms and brands associated with Pulse, such as @goodfriday, @morecloserapp, @nickhallpulse, and @pulse.movement, with a combined following of over 53k.- Assisted the creative team in developing and implementing effective social media strategies to maximize engagement, reach, and brand recognition across various platforms.- Maintained a strong social media and brand presence on popular platforms, including TikTok, Instagram, Facebook, and Twitter, consistently delivering engaging and relevant content.- Contributed to the development and execution of online marketing campaigns aimed at increasing brand awareness and driving user engagement.

Led incoming dual enrollment students by welcoming them to the campus, connecting them with resources, and being available to the students throughout the year.

St Michael, Minnesota, United States

Worked independently and as a team to maintain the outdoor appeal of Cedar Creek.

Worked with a team in a fast-paced environment.

Bachelor'S Degree, Graphic Design

Bachelor Of Arts - Ba, Graphic Arts