- Built and launched product marketing campaigns to drive engagement- Increased lead CVR through sophisticated automated nurture flows- Crafted content for organic socials, boosting reach and engagement- Collaborated with sales, product and partners to refine campaigns- Launched multiple successful webinars and online workshops- Delivered a successful GTM strategy for a new product launchTools:- Adobe Creative Suite- Canva- Salesforce and Pardot- Zapier- Zoom Webinars- Mailchimp - Asana- Wordpress CMS

- Led and executed a comprehensive multi-channel marketing strategy - Implemented a product-led growth strategy, boosting TOFU activities- Strategic content mapping and social media management- Successful GTM strategy for launching a beta product to the B2C market- Worked with sales and product to align positioning and messaging- Managed PR strategy to secure speaking opportunities and backlinksTools:- Hubspot- Campaign Monitor- Zapier- Notion- Canva

200hr YAP Registered Yoga Teacher | Level 3 SUP Yoga InstructorTeaching group and private vinyasa and SUP yoga sessions both in person and online to help providea holistic approach to a healthy and mindful way of living.Working with young children in schools, specifically those with needs, to calm them prior to learning and offer them a toolbox of mindfulness, breathwork and anxiety coping techniques.Running corporate yoga sessions online to support mental health and wellbeing in the workplace.Managing bookings, membership and onboarding processes in addition to day to day admin.Identifying and designing the branding and creating an innovative marketing strategy to deliver versatile digital and offline campaigns to achieve brand awareness, generate new customers and retain current clients.Managing social media accounts and creating customer focused content to strengthen brand identity as well as running paid promotions and collaborating with other wellness brands.

- Ran social media training sessions to support SME’s- Social media content management, creation and paid ads- End-to-end webinar management, using performance data to optimise performance- Copywriting and editorial for whitepapers, email automation and blog posts- Supporting with internal communications and event management - Devising thought leadership and recruitment marketing strategies

Working closely with the client services team to constantly improve business development. Analysing the pipeline and using neuromarketing principles to support the implementation marketing strategies such as paid ads and email campaigns to convert leads and generate new customers, thereby increasing revenue and exceeding targets, leading to a record breaking year in profits.Developed and integrated a successful multi-channel marketing strategy, collaborating with the internal teams to execute all campaigns including social media management, website maintenance, content creation and event planning.Tracking conversion and performance across all marketing outputs to identify opportunities for optimisation and refine the strategic focus.Overseeing and managing financial budgets across all marketing platforms.Organising collateral and planning all company events including exhibitions, international conferences, meetups and team days.Managing strategic partnerships and memberships, producing case studies and successful award applications, as well as working with the PR Manager to gain further exposure in the media.Coordinating social media training workshops for both clients and team members along with mentoring interns.Launching a successful rebrand in line with the group partnership and organising soft touch onboarding packs and gifts for clients across the group.Managed internal communications within the team, supporting mental health and wellbeing, providing monthly resources in a newsletter and running yoga sessions.

Managing a number of clients from a range of industries. Maintaining their CMS's and owning their marketing outputs on a quarterly basis such as email campaigns, social media, video content, OOH and gamification marketing, ensuring expectations and deadlines were met.Managing support tickets and offering daily assistance to the client base, managed through the CRM system.Generating new business opportunities and guiding prospective clients through the sales funnel, qualifying leads and setting up kick-off meetings once converted.Carrying out rigorous market research for new business projects, structuring branded pitch decks and collaborating with teams to provide outstanding concepts and proposals within budget, not to mention also supporting and leading new business pitches.Analysing marketing activities using GA and heat maps to optimise the performance of campaigns.Executing user testing on client websites, digital platforms, games and landing pages, applying research and findings to propose new UX design to improve the customer journey.

Promoting the recently merged college group to prospective students to ensure enrolment targets were met, focusing on digital marketing activities.Managed multiple campaigns for a number of brands within the college group, including newsletters, blog posts, email campaigns, digital and paid ads, social media content and print brochures, ensuring that all materials met individual brand guidelines and target audience requirements.Drove the implementation of video into the marketing strategy by producing a number of open day promotional videos.Utilising GA to create detailed monthly marketing reports to track the performance and traffic from digital campaigns and create recruitment forecasts.

Promoting the recently merged college group to prospective students to ensure enrolment targets were met, focusing on digital marketing activities.Managed multiple campaigns for a number of brands within the college group, including newsletters, blog posts, email campaigns, digital and paid ads, social media content and print brochures, ensuring that all materials met individual brand guidelines and target audience requirements.Drove the implementation of video into the marketing strategy by producing a number of open day promotional videos.Utilising GA to create detailed monthly marketing reports to track the performance and traffic from digital campaigns and create recruitment forecasts.

Delivering exceptional customer service by managing support tickets and client requests.Preserving the brands high reputation by utilising the CRM database to maintain relationships and provide efficient assistance to Club Wembley clients.Assisted the ticketing team with the organisation and distribution of ticket packages for leading events such as the Euros.Supported major events to oversee the flow of the itinerary, distributed tickets to members and collaborated with the sales team to identify prospective clients.