Katie Scaggs Email & Phone Number

Caldwell, ID, US

• Creative direct external agency partners and freelancers.
• Produced high-quality videos for various purposes, including product launches, events, YouTube, and internal use. and providing direction during on-site shoots.
• Collaborated closely with product, UX, and development teams on the new mobile app, contributing to branding, color palette, design elements, and app store images.
• Continually optimized conversion rates (CRO) across website and landing pages and conducted A/B testing on email campaigns.
• Designed engaging presentations for sales decks, keynotes, and events.
• Led the overhaul of a new visual design system across all platforms, including a full website redesign, creating comprehensive Figma brand libraries, and an internal DAM.

Boise, Idaho

Create designs for print and digital use. Notable projects include the Zoo’s Centennial logo, newsletters, zoo facility map, and capital campaign marketing items.

Caldwell, Idaho

• Led creative direction and print production for a regional distribution center and their fledgling food plant. I drove new initiatives that helped our customers (convenience stores), our vendors (product.
• Drove creative strategy for brand, product, and internal marketing from strategy to implementation.
• Led the design and implementation of a new branding system across all platforms, including the creation of a new website from the ground up.
• Hired, trained, and directed junior designers.
• Planned and executed digital content across all platforms.
• Establish project tracking standards, project management procedures, and communication processes.

Boise, ID

• Oversaw and executed a wide range of design projects from event design and branding to digital interfaces.
• Developed effective training materials on technical topics. This included motion design, video editing, audio editing, photography, and helping on live film sets.
• PowerPoint presentation design for large training events, product releases, and keynotes.

Eagle, Idaho

• Managed font projects from inception to completion, including consultation with creators, mentoring, and timeline management.
• Created fonts and vector designs for sale on the site as well as promotional materials and video tutorials.
• Maintained website, customer database, merchandise, social content, email campaigns, and handle technical customer issues.

Master Of Architecture (M.Arch.), Architecture

Bachelor Of Science (Bs), Architecture

Activities and Societies: Kappa Alpha Theta