Katie Schofield Email and Phone Number

• Offers marketing management services to small and mid-size companies across a variety of industries, including but not limited to development of marketing plans, budgets, digital campaigns, content creation, collateral and webpage editing, and graphic design• Graphic design services for local businesses including multiple printing companies in the greater Houston area• Manages and gauges key performance indicators across multiple marketing campaigns as required by clients

• Part of Brand Experience team within Corporate Marketing to ensure company-wide initiatives for messaging, branding, and strategy are adhered to worldwide through 3rd party industry events and internal sales kick-off.• Developed marketing and communication plans for new audiences at events in EMEA and NA in 2019, promoting BMC as a company and brand to an additional audience of 75k globally in Q1.• Created written external pre- and post-event promotion through website, email campaigns, and social media. Proofed and edited high-visibility messaging for speaking engagements and booth messaging at events.• Ensured that new company messaging for new fiscal year was consistently shared at company-wide sales kick-off that required complete branding of the event through graphics, messaging, and presentations to encourage sales to meet a common goal for FY20 across the globe.• Assisted with communicating soft rebrand and new tagline throughout all events.• Responsible for all aspects of the planning process, from strategy to logistics, with multiple events and deadlines simultaneously while adhering to strict budgets. Engaged with key business unit stakeholders, executives, 3rd party organizations and vendors in order to achieve event goals.

• Developed internal and external communications plan to maintain and promote consistent messaging and branding in the Company’s existing markets.• Developed plans and messaging to enter the Company into new markets, ensuring continued company growth and success.• Introduced, implemented, and tracked marketing spend across all platforms, including but not limited to: digital marketing, tradeshows and events, giveaways and sponsorships, advertising, and speaking engagements.• Introduced and implemented monthly town hall meetings for employees. Generated content for the meetings and coached the CEO on communications and best practices for the meetings.• Developed written content for new website, launched within the first year of employment. • Worked closely with Operations to produce consistent health and safety messaging company-wide and ensure all HS&E procedures are adhered to.• Developed and managed company-wide communications for employee information, including but not limited to, continuing education, company policies and updates, and morale programs, developed by marketing.• Developed strategic marketing plan and trained prospecting group to increase sales opportunities.• Decreased marketing spend by 15% while increasing marketing presence by tracking ROI.• Hired as marketing specialist and promoted to head of marketing within 7 months due to planning and execution abilities.

• Planned, executed, and managed ION presence at tradeshows, from initial stand design and space allocation through to post-event communications. Have extensive knowledge of tradeshow planning in North America, Latin America, and Europe, participating in over 10 major shows annually. • Gathered and created outbound marketing content for corporate digital communications, including industry online publications, internal newsletters, and social media. • Conducted multiple cost-saving analyses for internal and external events, saving the company $450k in 2015 and an additional $380k in 2016. Additionally worked closely with finance to ensure timely payment of all vendors during a major industry downturn.• Oversaw and managed graphic production for all tradeshow stand graphics. Worked closely with designers to ensure all graphics and messaging adhere to brand standards.• Created global advertising plan annually, coordinated the production of new ads with advertising firm, and negotiated placements with industry publications.

• Entry-level sales and marketing role, focused on mid-size independent exploration companies in USA for GeoX, risk assessment solution.• Successfully closed new accounts in 2012, while managing existing accounts.• Coordinated marketing efforts for the Americas.• Collaborated with graphic designer and printers for marketing collateral for tradeshows and other corporate events.• Revised graphics, collateral, and giveaways for tradeshows, while remaining consistent with brand standards and company guidelines.• Organized tradeshows for North America.

• Helped manage HP strategic account for global logistics solutions company, ModusLink.• Personally responsible for three sectors of HP business.• Coordinated projects with ModusLink teams in Taiwan, China, and Europe to ensure timelines are met.• Worked as part of a team to ensure stability and growth for client.• Gathered analytical data to demonstrate ModusLink’s capabilities to HP executives.• Created and maintained databases to help manage ModusLink solution centers and overseas.

conducted competitive market research, assisted with marketing material presentation, learned about the seismic industry