Katie Selby

Katie Selby Email and Phone Number

Award-winning serial entrepreneur | Owner and Managing Director of Carasel and Team Scope | I bring a creative edge to building innovative and successful businesses. @ Carasel Towbars & Trailers
moorebank, new south wales, australia
Katie Selby's Location
Sydney, New South Wales, Australia, Australia
About Katie Selby

Based in Sydney, I am a passionate serial entrepreneur with over 20 years experience across the design, real estate travel and manufacturing sectors. I bring my business know-how and creative edge to building, leading and operating a variety of commercially successfully businesses across Australia. I have won numerous awards for my leadership and entrepreneurial endeavours. Most recently, I was nominated as a finalist for the 2024 Influential Business Woman Award.WONDERLUST ESCAPES I own and operate Wonderlust Escapes, a unique service that plans mystery escapes in Australia, NZ and the world. We draw on design-based techniques to create beautiful handcrafted itineraries for our clients. CARASEL TOWBARS AND TRAILERSI am also currently leading and operating my family business of over 65 years, Carasel Towbars and Trailers. My vision for this company is to transform it from a ‘working museum’ into a state-of-the-art technology-driven manufacturing business that will be exporting globally in the next 3 years. TEAM SCOPE AND SCOPE PROPERTY Previously, I founded and led Team Scope, an award-winning design agency specialising in marketing materials for large property companies. I also established Scope Property, a property and design consultancy focused on bringing out the best features of homes. As director of both companies, I introduced product and brand strategies that delivered exceptional results for clients and built a reputation for excellence.

Katie Selby's Current Company Details
Carasel Towbars & Trailers

Carasel Towbars & Trailers

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Award-winning serial entrepreneur | Owner and Managing Director of Carasel and Team Scope | I bring a creative edge to building innovative and successful businesses.
moorebank, new south wales, australia
Website:
carasel.com.au
Employees:
2
Katie Selby Work Experience Details
  • Carasel Towbars & Trailers
    Managing Director
    Carasel Towbars & Trailers Oct 2019 - Present
    Seven Hills, New South Wales, Australia
    It all started back in 1956 when my mum and dad began Carasel. We manufacture 100% Aussie Made towbars and fabricate custom made trailers and repair/service trailers, caravans and campers. We distribute our towbars Australia-wide or we will fit to your vehicle while you wait at our preferred partners. Our retail superstores also stock an extensive range of trailer parts and vehicle accessories. Our growing up story is one of the Aussie battlers starting small, working hard, and turning us into a high tech company that’s very real about good old customer service. As the Managing Director of Carasel I work closely with our Management, Sales, Marketing, Engineering and Manufacturing teams adding my creative edge along the way from strategy right through to getting my hands dirty with production.
  • Carasel Towbars & Trailers
    Managing Director
    Carasel Towbars & Trailers Oct 2019 - Present
  • Wonderlust Escapes
    Founder And Managing Director
    Wonderlust Escapes Jan 2024 - Present
    Sydney, New South Wales, Australia
    The Adventurous new way to travel | Curated holidays to mystery destinations.Are you ready for a unique holiday experience that’s filled with surprises and all the things you love? Whether it’s indulging at an all-inclusive resort or embarking on a mystery adventure filled with exciting activities tailored to your interests, we’ve got you covered.I manage all partnerships, whilst also managing daily operations of Wonderlust Escapes.
  • Team Scope Design
    Founder
    Team Scope Design Jun 2002 - Present
    Never before has your brand’s visual language been so crucial to the success of your business. The web has revolutionised global consumer markets, spawning the most design literate generation ever. In this age of ‘blink and you’ll miss it’ attention spans, your visual identity acts as shorthand, expressing your brand’s personality and values literally at a glance. Brands are like us, they don’t just want to be heard, they want to be understood and embraced. They want a meaningful and valuable connection.I continue to design, seek new opportunities whilst also managing daily operations of team scope.
  • Metro Travel Pty Ltd
    Owner
    Metro Travel Pty Ltd Oct 2016 - Jul 2024
    Rozelle, New South Wales, Australia
    When Wonderlust Escapes was established, I made the strategic decision to shut down our retail store in Rozelle and transition into specialising in cruises. Despite the change, Metro Travel remains dedicated to serving its loyal clients who share a passion for cruising. As I am someone who enjoys booking cruises and traveling, I am able to manage the daily operations of Metro Travel while continuing to indulge in my love of exploring the world via the seas (lucky for wifi!).
  • Wonderlust Escapes
    Founder
    Wonderlust Escapes Mar 2019 - Jan 2022
    Balmain, New South Wales, Australia
  • Ken Jacobs, Exclusive Affiliate Of Christie'S International Real Estate
    Sales Agent
    Ken Jacobs, Exclusive Affiliate Of Christie'S International Real Estate May 2012 - Apr 2013
    Sydney, Australia
    Transitioning from building and selling property and property marketing as a designer, I pursued my aspiration of becoming a real estate agent to gain insight into the other side of the industry. Working alongside Ken Jacob's in Double Bay, and head sales agent Darren Curtis, afforded me the privilege of selling high-value properties above $5 million in the prestigious Eastern Suburbs. This experience provided invaluable lessons and accelerated my understanding of being a licensed sales agent in a relatively short timeframe.
  • Scope Property
    Director At Scope Property — Design And Strategy Led Property Consultancy
    Scope Property 2010 - 2013
    Sydney, New South Wales, Australia
    I understand that prestige property marketing is all about reflecting a desired lifestyle through evocative photography and aspirational advertising. My property marketing experience spans over 15 years in the design industry where I’ve worked with some of Australia’s largest property groups, designing prospectuses for more than $200 million in capital raising.My design and marketing expertise lend themselves to stunning sales campaigns that showcase the most compelling features of a property. It's a strategy that gives my clients a distinct edge when it comes to making stunning properties even more attractive to prospective buyers and achieving premium results for my clients.
  • Ross Barr & Associates (Now Merged Into Abtprecinct)
    Senior Designer
    Ross Barr & Associates (Now Merged Into Abtprecinct) 1997 - 2003
    Sydney, New South Wales, Australia
    My six-year tenure at Ross Barr & Associates, a renowned reporting studio in Sydney (now merged into abtPrecinct), marked a journey from a junior designer to a senior designer, showcasing my growth and expertise in the field. Leading the online department, I spearheaded website design initiatives, collaborating closely with chosen web builders, and overseeing client communication and project management tasks. This experience demonstrated my proficiency in both design and project leadership within the digital realm and what lead me to begin my own design agency Team Scope Design.

Katie Selby Education Details

  • Billy Blue Design
    Billy Blue Design
    Graphic Design And Advertising
  • Tara Girls School
    Tara Girls School
    Hsc

Frequently Asked Questions about Katie Selby

What company does Katie Selby work for?

Katie Selby works for Carasel Towbars & Trailers

What is Katie Selby's role at the current company?

Katie Selby's current role is Award-winning serial entrepreneur | Owner and Managing Director of Carasel and Team Scope | I bring a creative edge to building innovative and successful businesses..

What schools did Katie Selby attend?

Katie Selby attended Billy Blue Design, Tara Girls School.

Who are Katie Selby's colleagues?

Katie Selby's colleagues are Sebastien Bercich, Mary Escreet, Brian Hogan, Anastasia Kiaos, Ivan Delgado.

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