• Owned the end-to-end process of tracking the marketing funnel and operational metrics and delivered regular insights to the business• Defined and delivered recommendations to improve funnel performance for marketing management & other stakeholders• Consistently optimized marketing processes and technologies including Marketo, Bizible, Salesforce, Outreach, ZoomInfo, and more through automations and integrations• Built and maintained lead scoring program to help with lead prioritization and reporting• Managed all aspects of lead to opportunity funnel, including statuses and reporting using Marketo, Salesforce, and Bizible• Ensured data quality within the marketing database. • Evaluated new technologies to improve marketing performance• Collaborated closely with other members of the revenue operations team to ensure optimal processes & practices throughout the lead lifecycle

• Managed, executed, and measured marketing campaigns through multiple channels globally• Created both scheduled and on-going campaigns, workflows, web and email assets that supported campaign strategy and execution using Hubspot and Outreach.io• Tested and optimized landing pages for engagement and increased conversions• Maintained lead routing, matching and conversion workflows, and developed lead nurture and drip workflows to further optimize campaign success • Developed, analyzed and delivered marketing dashboards and reports that include data from Google Analytics, Hubspot, and other relevant marketing tools• Worked closely with Marketing, Sales, and Client Success leadership teams to translate Hubspot data into strategy and drive key departmental initiatives to affect change across the business• Expanded and maintained database quality to ensure data integrity for accurate reporting and global privacy compliance• Improved systems and software integrations proactively by studying current practices and new trends to better our lead generation efforts• Managed marketing projects timelines and aligned with stakeholders on deliverables and dependencies that impact completion• Supported establishing and maintaining a scalable processes that ensure best practices in campaign execution

• Built Demand Generation strategies to drive new logo prospects and targets that contribute to pipeline and revenue goals for the Sales team• Curated marketing programs in collaboration with the digital, content, and sales teams for an omni-channel approach reaching the target audience• Tracked and measured marketing attribution and performance using analytics within Marketo, Salesforce, and Salesloft and complete a dashboard in Google Design Studio• Oversaw the customer and prospect database existing in Marketo and Salesforce by automating data clean-up, building market segmentation, and target reporting• Managed martech integrations and operations to ensure accurate data sharing, reliable reporting, and fully utilized tools by the sales and marketing teams

• Planned and executed demand generation programs in collaboration with the digital, content, and sales teams for an omnichannel approach reaching our target audience• Tracked and measured marketing attribution and performance using analytics within Marketo, Salesforce, and Salesloft and complete a dashboard in Google Design Studio• Managed the customer and prospect database existing in Marketo and Salesforce by automating data clean-up, building market segmentation, and target reporting

• Assisted in managing the Aura Cacia brand from a business and marketing perspective• Achieved short term and long term category contribution, market share and sales growth in the Essential Oils market• Collaborated with innovation scientists and brand marketing teams to create and launch new products in the consumer goods space• Calculated forecasting for new products using Excel formulas and predictive analytics based on past performance

• Designed and executed lead generation campaigns• Developed full customer lifecycle marketing campaigns• Aligned with Sales on marketing programs weekly using project management and Hubspot• Worked with the client success team and sales management on upsell/cross sell strategies in HubSpot Customer Hub• Collaborated with Sales leadership to curate campaigns, set budget requirements, and develop performance projections to ensure alignment with business and sales pipeline goals• Developed and managed ongoing testing strategies for campaigns, lead sources, messaging, call to actions and landing pages• Measured, analyzed, and reported on key metrics to assess results and optimize campaigns• Managed a Content Specialist to create resources, plan campaigns, and implement marketing tactics

• Planned, built, and executed multiple multi-channel marketing campaigns each quarter to generate leads and nurture them down the sales funnel• Managed projects and timelines around marketing initiatives for 3 perspective sales teams• Strategically implemented social media, blog, SEO, and ABM tactics as they related to marketing programs• Created benchmark reports and program reports each quarter to track and analyze metrics• Analyzed and understood key performance indicators from all channels using Marketo, SFDC, Google Analytics, and Terminus, to inform changes that drove future marketing development• Hired and managed 6 quarterly Marketing Team interns• Facilitated Marketo integration and functionality with other platforms (ReadyTalk, FeedOtter, Illuminate, Leadpages, & SFDC)• Curated content for company Instagram page

• Worked directly with approximately 50 clients to develop and manage marketing campaigns, using a full-scale marketing strategy that was effective for their dental practice• Proofed and edited an average of 15 marketing pieces daily, including mailers, branding materials, and website pages using Adobe Illustrator and WordPress• Communicated efficiently and effectively between the client and our creative team of designers and content strategist each day• Built and nurtured long-term customer relationships with clients to increase sales and grow brand visibility

• Managed strong business relationships with 64 Hyundai dealerships and 5 Hyundai Regional Mangers using Salesforce CRM• Educated and informed the Hyundai Dealer-base weekly on current marketing campaigns applicable to their business needs and implemented marketing strategies accordingly• Analyzed, reviewed, and shared reporting using Aurora 2.0 for 64 Hyundai dealerships to show the value and success of both monthly and quarterly marketing campaigns• Ran weekly reports using Microsoft Excel to ensure accuracy and control quality of over 700 national Hyundai campaigns• Served as point person on a national Hyundai customer retention campaign for a team of 13 employees• Created and edited content daily for Hyundai dealerships unique marketing campaigns

• Implemented marketing strategies to promote business upon consulting with owners regarding business objectives and ideas• Created content and designs to produce 4 weekly advertisements and monthly newsletters• Managed all social media accounts to advertise promotions, events, and services offered using Facebook, Twitter, and Instagram• Updated webpage content in order to create a cohesive brand image and market products and services effectively