Katie Short Email & Phone Number

Henderson, Nv, Us

Las Vegas, Nevada, United States

As a Digital Marketing Specialist at Helix Electric, I drive the company’s brand engagement and digital presence across various platforms. My role involves combining strategic planning, creative development, and execution to support Helix Electric's marketing objectives.Key Responsibilities:Brand Management: I safeguard and elevate Helix Electric’s brand identity by ensuring consistency in all communications, from marketing materials to social media content.Content Creation: I develop and curate various marketing materials, including presentations, banners, and digital assets, that resonate with our target audiences.Social Media Strategy: I devise and implement innovative campaigns, guiding messaging, tone, and brand voice across platforms to enhance audience engagement.Collaboration: I work closely with our marketing team to launch impactful campaigns that align with Helix Electric’s strategic goals.Performance Analysis: I utilize analytics tools to track and report on campaign success, ensuring that our strategies are data-driven and effective.

Las Vegas, Nevada Area

Collaborated closely with the LEI creative director to uphold brand standards, producing compelling designs for luxury residential properties.Crafted social media banners and print materials to expand client reach and attract new customers.Prepared files for newsletters, postcards, and flyers, ensuring consistency and quality for team-wide use and printing.

Las Vegas, Nevada Area

Implemented corporate brand guidelines for artwork, securing compliance approval from the national company brand.Created comprehensive campaigns for client websites, social media, and email marketing using Adobe Suite and Figma.Designed larger-scale marketing materials such as bus wraps, billboards, and t-shirts to enhance client reach and engagement.Coordinated the development of company proposal booklets and business plans, demonstrating attention to detail and effective project management

Las Vegas, Nevada, United States

Formulated and executed a cohesive brand strategy for the festival, aligning with industry standards and objectives.Developed Mailchimp campaigns with a 75% open rate, fostering community engagement and visibility.Managed a limited budget to amplify event visibility and audience reach, optimizing resources for maximum impact.Established strategic partnerships with exhibitors, volunteers, and special guests, expanding the fanbase and enhancing the event experience.

Las Vegas, Nevada Area

Troubleshot and designed responsive web campaigns, ensuring adherence to digital standards and best practices across multiple platforms.Mastered new software and design tools, continually elevating skills and performance in a fast-paced media environment.Spearheaded web-ready digital campaigns to advance the company brand and meet client marketing objectives.Revitalized the digital department, boosting creative digital campaign completion by 200% through process enhancements.Collaborated cross-functionally on marketing initiatives, ensuring alignment with company brand and client goals.

Las Vegas, Nevada Area

Directed operations and executive departments, overseeing brand development, marketing, and event programming for annual conventions.Mentored a dynamic team of freelance designers, cultivating creativity, collaboration, and continuous learning.Engaged and expanded a dedicated fan base through targeted marketing, email newsletters, and convention advertising, achieving a 200% growth in ticket sales.Enforced strict timelines on multiple projects to meet event deadlines.Designed and executed captivating trade show booths, generating interest and ROI through innovative design solutions and engagement strategies.

Bachelor'S Degree, Graphic Design

High School Diploma, Graphic Design