Katie Shumake

Katie Shumake Email and Phone Number

Marketing Specialist @ Stanford Cancer Institute
Boston, MA, US
Katie Shumake's Location
Greater Boston, United States
Katie Shumake's Contact Details

Katie Shumake personal email

About Katie Shumake

Katie Shumake is a Marketing Specialist at Stanford Cancer Institute. She possess expertise in health communication, social media, press releases, newsletters, annual reports and 12 more skills. Colleagues describe her as "Katie is a pleasure to work with and would be a strong asset to any marketing and communications group. She is a great team player and works hard, giving her best at all times. She developed a strong understanding of best practices in marketing and communications during her graduate program, and she strives to implement this knowledge on the job. Katie’s curiosity and eagerness to learn helps her to adapt quickly to a new setting and pick up the skills and knowledge she needs to succeed in her job. In addition, Katie possesses excellent writing and critical thinking skills. I would not hesitate to recommend her for a marketing and/or communications role in a business, academic, or non-profit setting." and "Working with Katie at 3C has been an absolute pleasure. I have watched her take a non-existent social media presence from nothing to something. She is a creative thinker when it comes to campaigns, and how to create a buzz, and she is extremely hard-working. She can tackle deadlines better than most I have seen, especially the “needed it yesterday” deadlines. When some choke, Katie steps up to the plate. An absolute pleasure to work with."

Katie Shumake's Current Company Details
Stanford Cancer Institute

Stanford Cancer Institute

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Marketing Specialist
Boston, MA, US
Katie Shumake Work Experience Details
  • Stanford Cancer Institute
    Marketing Specialist
    Stanford Cancer Institute
    Boston, Ma, Us
  • Stanford Cancer Institute
    Marketing Specialist
    Stanford Cancer Institute Sep 2022 - Present
  • Stanford University
    Marketing Specialist
    Stanford University Dec 2015 - Sep 2022
    Palo Alto, Ca And Remote
    - Implemented and managed marketing automation and marketing strategy by identifying user needs and touchpoints and monitoring performance metrics- Planned, executed, and managed brand assets, content, and digital activities for the employee wellness program and university-wide wellness events- Increased employee wellness program participation by 30%- Increased the click-through rate of the monthly newsletter by 20% and achieved above-average industry email open (59%) and click-through (30%) rates- Increased website sessions by 10%, pageviews by 73%, and social media followers by 19%- Coordinated with external business partners and internal departments on various marketing projects, including improving website functionality and accessibility - Created and executed a change communications plan - Aggregated and analyzed marketing data, executed A/B tests, managed the editorial calendar, managed websites using Drupal and WordPress, wrote feature articles and news posts, created promotional flyers and graphics, and served as brand steward
  • 3C Institute
    Marketing Specialist
    3C Institute Mar 2014 - May 2015
    Cary, Nc
    - Created a marketing strategy informed by a competitor analysis, interviews with past clients, and research on market trends to promote social-emotional learning products and services- Managed a monthly newsletter that had above-average industry open and click-through rates and created and grew the company’s social media presence- Secured media coverage for company achievements and maintained a media list
  • Nc Prevention Partners
    Media Assistant
    Nc Prevention Partners May 2012 - Nov 2013
    I was the lead communications staff during my second year of graduate school. I conducted a communication audit to evaluate the efficacy of communication materials and developed a marketing strategy to increase the organization's visibility. I Increased Twitter followers by 220% and Facebook likes by 192%. I created online and print content such as press releases, newsletters, and an annual report. I also wrote the script and created the presentation for the organization's annual meeting of 260 partners.
  • Unc-Chapel Hill
    Graduate Assistant
    Unc-Chapel Hill Aug 2011 - May 2013
    I assisted with a social marketing campaign aimed at increasing the uptake of HPV vaccine for boys. For this campaign I collaborated with researchers and actors on creating a one-credit hour continuing medical education course for healthcare providers on discussing the HPV vaccine with parents and adolescent boys. I managed all actors and filming assistants and wrote the script for and filmed and edited the video. Additionally, I recruited healthcare providers for the campaign and coded qualitative survey data evaluating the campaign's success.I also managed and wrote content for UNC's Interdisciplinary Health Communication website. Content was focused on developments in the Interdisciplinary Health Communication program and faculty and student achievements.
  • Us Epa
    Orise Postgraduate Research Assistant
    Us Epa Feb 2009 - Aug 2011
    I helped develop the EPA's Integrated Science Assessments, which detail scientific evidence for future EPA regulatory decisions regarding the Clean Air Act criteria pollutants. I evaluated and organized information from peer-reviewed scientific studies to create accessible summaries and tables, developed plots that display toxicological data in an accessible way for non-toxicologists, conducted literature searches, and conducted and analyzed results from a usability study regarding the design and content of the Integrated Science Assessments. I was also the first author on a literature review that examined the effects of the Clean Air Act criteria pollutants on older adults. The literature review integrated information from epidemiological, toxicological and human exposure studies.
  • Nc State University
    Laboratory Technician
    Nc State University Aug 2007 - Feb 2009
    I maintained colonies of two separate moth species - H. Virescens and H. Subflexa, kept records of colony health, assisted in data collection of research projects, and maintained laboratory organization and cleanliness.
  • North Carolina State University
    House Manager At Stewart Theater
    North Carolina State University 2006 - 2008
    I led and coordinated ushers to execute successful house operations before, during and after theater shows.

Katie Shumake Skills

Health Communication Social Media Press Releases Newsletters Annual Reports Communications Audits Marketing Strategy Social Media Marketing Social Marketing Strategic Communications Web Content Blogging Editing Facebook Nonprofits Public Speaking Web Content Writing

Katie Shumake Education Details

Frequently Asked Questions about Katie Shumake

What company does Katie Shumake work for?

Katie Shumake works for Stanford Cancer Institute

What is Katie Shumake's role at the current company?

Katie Shumake's current role is Marketing Specialist.

What is Katie Shumake's email address?

Katie Shumake's email address is ka****@****ail.com

What schools did Katie Shumake attend?

Katie Shumake attended University Of North Carolina At Chapel Hill, North Carolina State University.

What skills is Katie Shumake known for?

Katie Shumake has skills like Health Communication, Social Media, Press Releases, Newsletters, Annual Reports, Communications Audits, Marketing Strategy, Social Media Marketing, Social Marketing, Strategic Communications, Web Content, Blogging.

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