Katie Spreadbury Email & Phone Number

Orpington, Gb

London, United Kingdom

I have two roles as founder of OrangeSheep Research: 1) I support online business owners and solopreneurs to understand their ideal clients with solid research-based solutions, then to use the information gleaned to create offers that are so good they (pretty much) sell themselves. 2) I support market research agencies and client-side teams who are stretched beyond their capacity with Senior-Level support so you can meet your project deadlines and client's needs. My experience covers a wide range of sectors and methodologies, and my particular specialist skills are in public sector, business research, employee surveys and large-scale quant or mixed-mode studies.

As an Associate Coach in The Altitude Experience I help our clients go really deep with understanding their own ideal clients, and shape the messaging around their offers to attract more of the right people.

London, United Kingdom

I joined IFF in 2007 and worked my way up to Associate Director. I was responsible for writing proposals and pitching for work, as well as being ultimately responsible for the running of the project including being "hands on" in all aspects of research design and reporting. I also spent two years in the "Team Leader" role, which involved resource management of a team of 20, recruitment of junior researchers and responsibility for designing and implementing the research team's training programme.Some examples of projects I was involved in at IFF include:UK Employer Skills Survey (2011, 2013, 2015) for the UK Commission for Employment and Skills (UKCES): we believe this to be the largest survey of employers in the UK with 91,000 quantitative telephone interviews with employers. The survey was too large for any one agency so it involved up to three additional fieldwork partners each year, complicating the logistics still further. The survey sought detailed information on the recruitment and training of staff, and their current skills levels, to identify skills gaps in the current workforce and in the labour market (through the identification of vacancies that were hard to fill due to skill shortages among applicants). Employment Tribunal Award Payment for the Department for Business, Innovation and Skills (BIS) (2013): Quantitative telephone interviews with 1200 claimants who had been successful at an Employment Tribunal to investigate their experiences and whether they received their award.ICAEW (2014): qualitative research with students and employers evaluating the effectiveness of a proposed advertising campaign. Interviews were carried out via telephone, with advertising concepts presented to participants via the internet.National Apprenticeship Service (2011): Evaluation of online vacancy system: learners, employers and providers surveyed primarily via an online quantitative survey but including qualitative case studies and secondary data analysis.

Ealing, London, United Kingdom

I joined BMRB as a graduate in the Stakeholder Solutions department. Here I specialised in customer and employee satisfaction/loyalty surveys. Key clients during this period include:- Bank of England: I was involved in running their online employee survey - Compass Group: the UK's sixth largest employer; ran employee surveys for various companies in the group including RailGourmet and SSC; mostly postal surveys.- Norwich Union/Aviva: I ran NU's Customer Experience Tracker from 2005 to 2007, which involved a wave of (telephone) interviews each month with customers who had called their call centres.

Mrs Advanced Certificate In Social And Market Research

Market Research industry qualification covering effective use and implementation of a range of qualitative and quantitative methodologies.

Bachelor Of Science (Bsc Hons), Psychology, 2:1

Activities and Societies: Ladies Football teamMy degree allowed me to develop skills in research design and statistical modelling that I.

Education record