My position focused on checkout optimisation and payment strategy. Responsibilities and achievements included: • Developing and managing an end-to-end KPI improvement programme, overseeing product design, development, testing, and analysis. • Through this AB testing initiative, optimising checkout conversion (+5% overall, and an additional 11% on desktop), upsell to recurring payments (+27%), Gift Aid adoption (+7%), and tip adoption (+3% overall, and an additional 5% on desktop). • Generating over $8 million in annual revenue through optimisation successes. • Participating in user interviews, then distilling and triaging qualitative customer feedback into actionable tests, such as breaking down the process of adding Gift Aid to a donation. • Reporting and presenting to C-suite on AB testing progress, hurdles, and results. • Consulting on the development of checkout optimisation for JustGiving’s parent company, Blackbaud, including supporting payments teams in compiling their AB testing backlogs for 2024. • Researching and developing whitepapers exploring the addition of new payment methods, such as cryptocurrencies, to the checkout. • Managing relationships with third party suppliers, such as JustGiving’s AB testing service. • Creating an AB testing resource and education hub for other teams within JustGiving and Blackbaud.

My role encompassed strategy, insights, product, and operations. Responsibilities and achievements included:• Market-sizing for C-suite strategy, including leading a global sizing project covering all business units, verticals, and addressable markets, and conducting a detailed analysis into the value and growth of the US gambling industry. • Competitor investigations, including in-depth analyses of PayPal, ecoPayz, MuchBetter.com, and Trustly. These reports assisted product, merchant-facing teams, and strategy stakeholders in understanding Paysafe’s products and capabilities versus key competitors. • Leading a company-wide programme to consistently measure customer satisfaction across Paysafe’s business units, the results and recommendations of which were used to tailor global strategy.• Specific research projects, such as assessing the Italian prepaid market preceding a partnership with AC Milan, and studies into the impact of COVID-19 on the gaming and gambling industries.• Creating country overview materials for key markets to encourage understanding of different payment landscapes and the upselling of core products in these locations.• Conducting company-wide product presentations which educated on Paysafe’s core functionalities, benefits, integration processes, merchant successes, and future developments.• Leading the Integration team in the creation of a payment method demo website.

My responsibilities and achievements within this role included:• Working with a large portfolio of gambling and eCommerce merchant clients to provide consultative support and follow-up for operational requests as well as more complex projects.• Effectively co-operating with internal departments to convey clear and accurate information to clients. This related to industry regulations, security and compliance issues, and product and integration information. • Working to promote and upsell available payment functionalities and methods, and auditing merchant websites to encourage the improvement of systems and integrations.• Assisting merchants in the optimisation of their payment activities, and regularly monitoring accounts with the aim of interpreting and communicating pertinent information, patterns, and trends.• Consistently improving portfolio revenue growth year-on-year to achieve company targets.

I co-founded KnowGlobal, an international market research company, to help SME eRetailers attain the information and contacts needed to sell to overseas customers. Responsibilities included:• Product planning and implementation, including the creation of content for KnowGlobal’s website.• Brand development, including writing blogs, social media posts, and email campaigns.• Web CMS maintenance, and the analysis of website and email data.• Procuring and managing appropriate supporting agencies.

I led IMRG’s eCommerce initiative to produce cross-border trading guides for the British, Chinese, and Russian markets. In addition to planning this project, key responsibilities included:• Liaising with IMRG’s international counterparts to acquire data and market the guides.• Managing and executing sponsorships.• Researching and writing guide content, whilst constructing and designing sales and marketing literature.• Creating an additional membership-fulfilment and sales channel. This project secured over £90,000 in sponsorship revenue in its first six months.