I am a Wine Retail Associate and Marketing Specialist with expertise in curating wine selections, managing social media platforms, and delivering exceptional customer service. In collaboration with the store owner, I contribute to the success of our business by overseeing various aspects of operations, including wine selection and customer engagement. My responsibilities extend to managing our social media presence, hand-selling wines to customers, overseeing two monthly wine clubs, and keeping our website current with every new product we stock.I collaborate with the store owner to assess wine inventory needs, tasting and selecting new wines for all sections of the store. I single-handedly oversee our natural wine section, making sure to stock both on-trend and more traditional natural wines. I have taken charge of uploading products to our website, including images, descriptions, and staff picks. I conduct regular quality control checks to maintain an optimal user experience. I drive our online presence by managing and maintaining our social media accounts, focusing especially on Instagram and Facebook due to customer demographics. I have doubled our Instagram followers and drastically increased follower interaction. I develop engaging content, interact with customers, and promote store events and products, especially natural wines. Lastly, I have assumed joint responsibility with the owner for overseeing our two monthly wine clubs, catering to natural and traditional wine enthusiasts. I select unique and lesser-known wines and help come up with written descriptions of these wines for subscribers.

Provide expert wine recommendations and exceptional customer service to patrons on the retail floor. Showcase wines from around the world, considering individual preferences and budgets.

I played a key role in driving tourism and economic development through destination marketing and digital capacity building for the Genesee Valley region. I focused on promoting the region, particularly the area surrounding Letchworth Park in upstate New York, with a special emphasis on local food and drink. I revitalized our social media presence by posting engaging content three times a week, significantly increasing followers and engagement across all metrics. Additionally, I co-led meetings with stakeholders from multiple local towns, helping them identify the unique attractions of their area. I then created web pages for them on ExploreGeneseeValley.com, writing up and showcasing these features to potential tourists.

As a key contributor to Letchworth Gateway Villages, I conducted extensive research and crafted informative blog posts focused on the food and drink industry in the Genesee Valley region. Additionally, I played a pivotal role in the planning, implementation, and promotion of the Food Tourism Forum in October 2019. This forum aimed to highlight the significance of food tourism development in attracting tourists to the rural areas surrounding Letchworth State Park in New York. Through my efforts, I successfully showcased the potential of the region and emphasized the importance of culinary experiences in driving tourism and economic growth. I used a detail-oriented approach to ensure high-quality content and successful event implementation.

In my previous role at a bustling café in the Boston area, I independently handled the food preparation for lunch service. With a menu that emphasized fresh sandwiches and salads, specifically catering to vegetarians, I ensured high-quality and flavorful offerings for our patrons. Taking charge of the food inventory, I received and organized supplies to maintain smooth operations. Each day, I exhibited my culinary creativity by conceptualizing and preparing homemade soups from scratch. Additionally, during peak periods when the café experienced increased customer flow, I seamlessly transitioned to the lunch line, assisting in the timely preparation of high quality made-to-order meals.

I adeptly handled a range of tasks, easily transitioning between assisting customers, washing dishes, and creating delectable pastries. Effective communication and coordination were essential as I collaborated with line cooks, cashiers, pastry cooks, managers, and customers. Anticipating the café's inventory requirements, I ensured the accuracy and quality of received products. As one of the top salespeople, I excelled in promoting and selling specialty food items such as high-end chocolates and premium olive oils. During periods of heightened activity, I contributed to the preparation of lunch items and crafting café beverages.

I interacted with press by sending recipes and images pulled from InDesign and formatted with Photoshop and Microsoft Word. I handled largest portion of company-wide publicity updates of any intern to date and prepared and mailed hundreds of books to the media. I researched social media influencers via Instagram and Facebook and targeted people for specific book mailings.

I oversaw the production of non-profit’s magazine, from reaching out to authors to editing articles to formatting the magazine’s layout. I wrote an article for the magazine, “The Caves Below Bergen Street,” about local cheese aging facility, Crown Finish Caves. I live-Tweeted events and planned social media posts.

I proofread and edited briefs for the Courts of Appeals and Supreme Court, making certain briefs were in full compliance with court rules and the firm’s aesthetic preferences. I kept attorneys well-informed on cases and projects through legal research and ensured filing deadlines were never missed by managing four firm-wide calendars. I also increased visibility for firm by creating fresh content on news andawards for website.