Katie Tassi Email & Phone Number

Peekskill, New York, United States

Coordinated marketing events, promotions, and content based on the targeted demographicCreated original social media photos, videos, and graphics across all digital platforms for 6 hospitality businessesOrganized, promoted, and executed both small-scale and large-scale eventsGenerated original marketing materials to promote the propertyMaintained the company’s website to keep information current and easily accessibleWorked closely with the beer department to release products that fit the brandCreated weekly and monthly activations and events to help grow revenue

Peekskill, New York, United States

Event CoordinatorOrganized, promoted, and executed both small-scale and large-scale events, including music festival and block partiesCurated and implemented weekly and monthly on premise events and promotions to drive traffic and increase revenueDeveloped Sponsorship Program and generated sponsorship to offset 90% of cost of festivalsPromoted events on PB website, Eventbrite and Social Media platforms, coordinated advertising ads when necessary on Social Platforms and radioFollowed and created inter-department checklists to ensure smooth planning and execution, ensured all events adhere to city, legal, health, compliance and safety guidelinesSupervised each event held on premise to ensure proper venue setup, proactively handle any issues, and troubleshoot emerging problems on event dayTracked and evaluated event costs and profits, used P&L to measure spending and set revenue goals to offset costs of entertainment through vendor fees or ticket salesDeveloped calendar of private bookings and handled pre-event coordination, including responding to event requests, creating event proposals, meeting with clients to discuss event plans, set up and menu selections, prepared event contracts, BEOs and invoicesBrandingPerformed market research, attended and participated in off-site brand related events to establish contacts, identify event opportunities, and grow our target audience Redesigned, updated and maintained the company’s website to keep information current and easily accessibleDeveloped relationships, opportunities and collaborations with local organizations, charities and other high profile organizations in line with PB brand Built email marketing lists, sent out monthly newsletters and promotionsWorked closely with our Marketing Director to create and develop relevant creative assets and strategic use of our social media and physical platforms for event sales promotionAnswered marketing emails, contact forms and social messages

Yorktown Heights, New York, United States

Key Achievements:-Developed online marketing strategy increasing Instagram following by 36% over 12 months -Assisted in bringing in $50K sponsorship revenue to support local events and property budget-Curated event concepts based on corporate direction, including creating and implementing local events such as our first Oktoberfest which brought in almost 3K guests, the News, a variety of vendors & positive community feedback-Coordinated and executed the largest indoor event at Jefferson Valley, Boo & Brew, which brought approximately 4,000 guests inside the property and equated to an average of 200% increase in tenant sales for the night

New Fairfield, Ct

-Awarded Partner of the Quarter and Moves of Uncommon Greatness Award for strong leadership and customer success, promoted within a six-month timeframe -Executed store operations and delegated tasks to serve 500 customers a day-Supervised team of 15 and trained 4, motivated employees resulting in enhanced overall productivity-Headed inventory management, reduced excess spending and consolidated inventory

Kingston, Rhode Island

-Assisted with planning and execution of regional and global programming events, chaired two service events for 30 alumni, a networking event for 50 students and alumni and travel arrangements for A-10 receptions and hotel blocks-Strategically planned Presidential events and evaluated data to identify event opportunities in global cities-Coordinated event logistics and assembled event materials including event attendee reports, name tags, welcome packets, confirmation emails, speaking blurbs and shipping event materials-Collaborated with marketing department to create promotional posters and Facebook posts

Danbury, Ct

-Maintained store presence, approached customers to communicate and influence potential purchases, directed them to rooms and products-Completed POS transactions, handled returns and monetary transactions, signed customers up for rewards programs and email lists, and informed about promotions-Drove sales by up-selling products based on customers preferences -Assisted with organization of shipments and backroom storage, and implementing front of house promotional floor sets

Valhalla, New York

-Developed yearly PR & Marketing plans, editorial calendars and comprehensive media lists for clients based on specific industry research-Compiled media clips, media pitch letters, media alerts and press releases-Assisted with managing onsite client events, including Castle Hotel & Spa's 20th anniversary party and Blo Blow Dry Bar's grand opening, checked guests in and took photos-Conducted competitive analysis research to identify ongoing trends and recommend improvements-Scheduled and drafted monthly social media plans for clients, researched relevant topics and articles to create engaging content-Implemented social media plans into HootSuite, generated analytic reports tracking weekly growth using Google Analytics to determine ROI for social media campaigns-Researched influential bloggers for cross promotional efforts

Assisted customers with purchases and answered questions about merchandise Responded to requests and complaints to ensure the satisfaction of the customerOrganized fitting rooms, returns and store presence

Greeted guests in person and on phone; directed inquiries to designated departmentScanned documents, filed and assisted in bookkeeping department

Bachelor Of Arts - Ba, Public Relations And Communication Studies

Bachelor Of Arts, Public Relations/Image Management, 3.32

Activities and Societies: Phi Sigma Sigma AIFS Richmond University (AIFS Program) Florence, Italy Spring 2017 Studied coursework.

3.3

Activities and Societies: Yearbook President -Designed pages and created layouts -Filed baby advertisements -Communicated with students.