Katie Walker Email and Phone Number

⋅ Oversee website, email, and digital acquisition experiences by utilizing marketing acquisition and retention strategies to support sell-thru targets for the market⋅ Performs analysis across multiple disciplines and diagnostics of go-to-market (GTM) campaigns by leveraging analytics and reporting tools to measure performance⋅ Merchandise planning, forecasting, buying, bulk-management, sales and activation planning⋅ Manages the strategic GTM calendar⋅ Analyzes product margin and mix, overhead, promotions, discounts and sales, costs of warehouse and logistics, marketing spend, etc. ⋅ Partner with leadership and relevant groups to establish long range plans⋅ Liaise with global partners to gain buy in to implement new practices⋅ Owns testing and post evaluation phases of site enhancements, redesigns and the go-live of all new products and enhancements⋅ Partners with Canada Merch, Sales and Operation teams to identify and manage strategic product lifecycle

• Maintain the Canadian online product catalog, pricing accuracy, updating product images, copy, translations and other assets in SFCC• Manage and influence the KOL Canadian calendar. Ensure product campaigns and events have planned and optimized landing pages, on brand and regionally relevant copy and imagery, email support, and marketing acquisition and retention strategies to support sell-through.• Responsible for adequate in-stock inventory against planned campaigns and effective bulk management.• Responsible for seasonal product forecast process for Canadian website demands.• Identify and manage strategic product lifecycle markdowns as inventory needs and seasonal timelines are identified.• Leverage analytics and reporting tools to measure performance, and provide findings to the team that will help guide site enhancements.• Provide direction, insights and support for Long Range Plans and Annual Budgets.• Support all ad-hoc projects such as promotional offerings or expedited go-to-market strategies.

> Designing and managing Social Media Marketing Campaigns and day-to-day activities> Connecting with key influencers to increase brand awareness and enhance the brand experience for all KEEN fans> Management of fan experience across all digital channels including e-commerce> Development of consumer engagement that will enhance the brand experience for fans and build brand awareness with face to face presences> Co-ordination and management of partners and community care groups> Co-ordination of events with partners (Donation Events/Fundraising Events)> Development of a brand culture that reflects the KEEN mission and values> Communication of initiatives to internal team, sales reps and FSR's

The Fashion Group is a global non-profit organization of executives, designers and entrepreneurs in more than 30 chapters around the world. The Fashion Group provides a high-profile forum to promote the fashion, beauty and interior design industries.To do this, Fashion Group hosts events that educate and inform our members, promoting the exchange of ideas and common resources within the industry.

The Peacock Parade is Canada's answer to elite online retailing. A members-only "Flash Sale" site, The Peacock Parade features discount designer sales that last for a limited time period. Our merchandise curators provide members with a refined collection of affordable luxury, presented amidst flawless aesthetic. By imposing the highest standards of selection, we maintain the integrity of our brands. Members experience the elegance of couture, the adrenaline of a sample sale and the sophistication of service traditionally reserved for the privileged.

NetConneXion is a full service Internet marketing company based in Toronto & Barrie, Ontario, Canada. Our goal is to increase sales for our clients by leveraging the low cost leads produced through internet marketing services such as search engine optimization, social media advertising and pay per click advertising.

-Organized social media for clients-Researched and developed new media contacts-Writing/oral communication between clients-Writing offer letters to clients-Assisted in running red-carpet events

Develop, create and maintain different social media outlets for various organizations, including:- O La La Life www.olalalife.com- Killigrew Fashion www.killigrewfashion.com- Six Degrees Venue

-Developed visual merchandising skills about colour and silhouettes by setting up mannequin and display tables-Developed store strategy and organizational skills when putting up advertising signage throughout the store-Developed communication skills while helping customers with clothing choices, sizes and merchandise selections

-Assisted in writing Press Releases and Media Pitches-Organized the social media for clients-Researched and developed new media contacts-Placed stories for clients-Organized and coordinated press visits, launches, and special events-Assisted in running red carpets at TIFF

-Developed organizational skills working with show stylists-Developed analytical skills choosing appropriate outfits and accessories for cast members

-Developed analytical skills through creating purchase orders, completing transfers and trend reports for all softgoods buyers-Developed strong communication skills in an office environment, working with a number of people-Developed strong organizational skills dealing with multiple tasks at a time

Developed analytical skills through creating purchase orders, completing transfers and trend reports for all softgoods buyers Developed strong communication skills in an office environment, working with a number of people Developed strong organizational skills dealing with multiple tasks at a time

-Assisted with Academy of Design Twitter and Facebook accounts, updating them with relevant information-Attended different events and wrote blogs for the school website

-Developed organizational skills through photocopying and filing-Developed analytical skills relating to planning and classifications working on open-to-buys-Developed communication skills while taking notes on buying visits and relaying them to other employees-Developed planning and organizing skills while putting packages together for the Sporting Life owners