Waterson Garner is a strategy and innovation partner helping today's brand leaders unlock a powerful vision of what's possible to build brands with lasting relevance and meaning.

My job is to identify new strategic opportunities through networking and connection to peers, thought leaders and influencers in the mission investing and innovation space. I lead the design, formulation and implementation of our corporate and sector strategic planning, and developed an enterprise-wide Innovation Lab to connect the strategic agenda to innovation through a robust, four-phased innovation process designed to fit the operational structure of the organization. I serve as the hub of market research, providing insights to teams through both primary and secondary research.

I currently lead Motiv's consumer strategy and innovation consulting practice, specializing in the health, beauty and home markets. I design and lead client engagements that identify opportunities for strategy and innovation in clear and profitable markets by blending robust business analytics with design thinking methods. My work develops new intellectual property and proprietary methods for both Motiv and my clients, including: modeling future scenarios and trends for impact and opportunity; ethnographic research and qualitative insight-gathering tools; pattern recognition and insights synthesis; internal team management and transformation; workshop methods and team creativity; balanced scorecards, benchmarking and success criteria development

Grew Peer Insight's consulting offerings by applying product innovation processes to service environments, including identifying new market opportunities, ethnographic research with target users to reveal unmet needs and ideal experiences, crafting disruptive business models and customer experience strategies.

Senior strategist working on health, beauty and home accounts. Developed and led implementation of brand positioning, architecture, equity building, package design and in-store experience strategies. Client work included all facets of brand building, including strategic process development, devising and implementing best practices and methodologies, leading multifunctional workshops and qualitative/quantitative consumer research

• Project director leading brand strategy & revitalization, portfolio optimization and new product development programs for clients in a range of industries. Project methods include brand strategy definition, target identification, brand equity building, brand character definition, brand architecture optimization, consumer insights understanding and new product pipeline development

Identified target consumer insights to build brand messaging and communications plans, generating millions of impressions for Fortune 500 companies. Strategically planned and executed national and international brand communications campaigns for range of clients in the food, beverage and tourism industries.