At HawkSEM, I am a paid media strategist, managing more than $9 million paid search spend annually, along with leading paid social, programmatic display/GDN, ecommerce, and lead generation clients.I've also earned the distinction of having the top client retention rate in the entire agency (H1 2023).

As part of our six-person, start-up digital marketing agency, my role was directly managing 10 to 12 paid search accounts with a combined monthly spend ranging from $100,000 to $150,000, along with several long- and short-term SEO projects & audits, and acting as a team lead supporting 2-3 junior search marketers.In this client-facing role, I helped clients across multiple industries increase lead counts and improve website visibility online, with some special cases standing out. After implementing recommendations from my SEO audit for a video production company (BigHouse Production), the business owner left a review on Fujisan’s Google My Business profile sharing that his organic traffic nearly doubled in that time. For a local drugstore and pharmacy chain (Bartell Drugs) I identified an area of business to invest more advertising into based on search volume and trends, which later saw an immediate 35% increase in sales. I have also written content for their website on several occasions, which in turn increased organic site traffic immediately after completing. After restructuring our custom home construction client's (Reality Homes) Google Ads account, we drove 97% more leads the next quarter, increased conversion rate by 74%, and lowered cost per lead by 30%. This directly led to the client expanding into new territories and increasing their monthly budget by 10%.

At The Seattle Times, I managed all of the paid search and YouTube video marketing for our external clients, while working continuously to build our new search marketing department. This is a brand-new role on our team, and as a result, I had the opportunity to build the search marketing team and its processes and best practices. Awards: Winner - Advertising Campaign of the Quarter (Q4, 2017)Winner - Advertising Campaign of the Quarter (Q2, 2018)Notable Accomplishments:Pacific Science Center (non-profit): In four months, increased revenue by 1942%, drove 933% more transactions, and increased average order value by 97%, all while cutting SEM ad spend by 33%Leafless in Seattle/Portland (home improvement): Drove 412% more leads and increased conversion rate by 82% all while increasing website users four fold after the client moved their paid search management to our agency.

At GLG, I managed of all search engine optimization (SEO) and pay-per-click (PPC) search marketing campaigns for the agency, as well as ongoing search engine optimization for glg.com.- Earned Google Partner status for the agency, exceeding certification, performance, and spend requirements, allowing GLG to be featured under Google's list of Partner agencies- Eviva (bariatric surgery medical group): Drove 109% more leads year over year, improving conversion rate 82% and decreasing cost per acquisition by 51.7%.- Created company standard of SEO website auditing within the first five months at GLG, which has since generated more than $15,000 of revenue and directly led to two ongoing SEO programs, which generated an additional $40,000 of revenue- Included GLG in the Google Extended Text Ads beta, leading to significant increases in conversions and click-through rate before it was released to the general public- Demonstrated strong attention to detail by identifying crucial post-website launch errors in several instances- Responsibilities include: managing monthly SEO campaigns and reporting focusing on both on- and off-page strategies, daily budget and optimization management of PPC campaigns of up to $100,000 monthly spend, configuration of Google Analytics and Google Tag Manager profiles and on-page event tracking, A/B ad copy and landing page tests, authoring statements of work (SOW) for continuing and prospective client projects, collaborate with creative, tech and UX teams to launch websites adhering to SEO best practices, support new business initiatives by affirming the importance of search marketing in overall marketing strategy to current and prospective clients, collaborate with development and QA teams to implement timely website updates

- Complete ownership of five of 11 categories on ClassifiedAds.com- Responsibilities include: Daily manual bid management, creation, optimization and analysis of Search and Display campaigns in Google and Bing, working with our development team to create and improve in-house tools and features, A/B ad copy testing and analysis, optimization of landing pages and user experience- Improved collective quality score for "Pets" campaigns from 3 to 8 in four months, while increasing gross profit from $20 - $30/day to $200 - $250/day in five months, later increasing that amount to $450/day after six months.- Earned Google AdWords Advanced Certification for Search and Display Network (4/2015)- Tools: Google AdWords and Bing Ads UI and editors, Yahoo Bing Network, Google Keyword Planner, Spyfu, Microsoft Excel

Search engine analysis and website optimization for dentists and orthodontists in the United States and Canada.- Created local SEO strategies with goals of improved organic visits to websites and driving calls from prospective new customers, bringing in approx. $27,000 recurring monthly revenue- Responsibilities included maintaining local SEO strategy on a monthly basis, analyzing website data, creating custom quarterly reports, completing quarterly review calls, and assisting in client retention- Promoted to Senior SEO Specialist in Sept. 2014- Recognized for helping to streamline quarterly reports, contributing to restructure of monthly reports, directly contributing to restructure of SEO product offering, developing training schedule for new SEO hires and documenting Sesame processes- Technologies used: MS Office, MS Excel, Google Webmaster Tools, Bing Business Portal, Google Analytics, Adobe Acrobat, Google+, Google Mapmaker

- Provided SEO service and maintained quarterly phone calls for 18 automotive dealerships across the United States- Responsibilities included monthly website optimization, creating custom reports, completing proactive quarterly calls, and attending continuing education courses- Recognized by management with awards for outstanding SEO communication skills as well as strong knowledge of search marketing and communication skills, which resulted in a promotion after seven months of employment- Technologies used: MS Office, MS Excel, Google Webmaster Tools, Bing Business Portal, Yahoo! Local Listings

Awards:Customer Service Excellence (Oct. 2011)Customer Service Excellence (Nov. 2011)

- Managed microsite implementation and pay-per-click management as a vendor of YellowPages- Responsibilities included creating, proofreading and editing content, translating English content to Spanish, and optimizing PPC campaigns in English and Spanish- Was the only Spanish-speaking person on the team, solely responsible for fulfilling bilingual translation services by request from senior management- Promoted from writing to editing role after two weeks of employment- Technologies used: MS Office, MS Excel, Google AdWords, Microsoft AdCenter (now Bing Ads), Photoshop