Web Design + Marketing Solutions - Northern IrelandPlanning | Set Up & Execution | Training | Copywriting | DesignIf you’re looking for a website for a new project, or you want to replace an outdated website that does nothing but embarrass you, you’ve landed in the right place!I’ve spent more than 30 rewarding years helping businesses of all sizes grow using a mix of traditional and digital marketing. Having run my own marketing agency - Conduit Communications – in Hong Kong… Show more Web Design + Marketing Solutions - Northern IrelandPlanning | Set Up & Execution | Training | Copywriting | DesignIf you’re looking for a website for a new project, or you want to replace an outdated website that does nothing but embarrass you, you’ve landed in the right place!I’ve spent more than 30 rewarding years helping businesses of all sizes grow using a mix of traditional and digital marketing. Having run my own marketing agency - Conduit Communications – in Hong Kong for several decades, I now work as a solo agency based in Northern Ireland, but I still serve clients around the world.Today my focus is applying my years of marketing experience into building Squarespace websites that power my clients’ business growth.Services:- Custom Website Design + build- 2-week Website Design + build- Marketing Solutions including email marketing, content creation/copywriting, fliers and brochures (PDF or print), Google Ads and SEO management. Show less

Northern Ireland Holidays is a travel blog providing tips and inspiration for visitors to Northern Ireland.

I joined Localiiz.com, a multi platform guide to Hong Kong living, at an exciting time as the then 3 year-old business had just won additional investment to develop and extend the online media business, increasing its presence and most importantly, creating an effective way to monetise the product. As General Manager I initiated and managed many projects, including: - developing digital products to increase revenue for the business, specifically packages that enabled our clients -… Show more I joined Localiiz.com, a multi platform guide to Hong Kong living, at an exciting time as the then 3 year-old business had just won additional investment to develop and extend the online media business, increasing its presence and most importantly, creating an effective way to monetise the product. As General Manager I initiated and managed many projects, including: - developing digital products to increase revenue for the business, specifically packages that enabled our clients - small businesses - to build their business through marketing opportunities on Localiiz's various digital and traditional platforms. These included content marketing, display advertising, Facebook advertising and email marketing. - training staff in hands-on digital marketing skills so that the products could be delivered- leading the team to significantly increase organic traffic through inbound marketing/content marketing strategies- launching a bi-monthly print version of the digital content to extend the brand presence, and provide an additional revenue stream- increase brand presence through joint marketing/partnership activities.I thoroughly enjoyed the challenges of developing and extending what was already an excellent brand and it was with regret that I had to leave the team to relocate to the United Kingdom. - Show less

Epicure Direct was the online store for Pacific Gourmet, a meat company offering premium-grade produce and groceries.As General Manager, I oversaw the setup and launch of the online store, selling premium quality meat, seafood and deli goods from Australia. I managed and directed the development of the successful original online shop, and worked to develop systems for the shop including ordering through to packaging and delivery. I successfully implemented a marketing plan for the… Show more Epicure Direct was the online store for Pacific Gourmet, a meat company offering premium-grade produce and groceries.As General Manager, I oversaw the setup and launch of the online store, selling premium quality meat, seafood and deli goods from Australia. I managed and directed the development of the successful original online shop, and worked to develop systems for the shop including ordering through to packaging and delivery. I successfully implemented a marketing plan for the launch of the online store using an integrated plan consisting of email marketing, event marketing, targeted outdoor advertising and direct mail campaigns.The brand has since been incorporated into the Pacific Gourmet brand. Show less

Pacific Gourmet is a Hong Kong-based premium meat & seafood retailer with three outlets in the territory. The company provides imported premium-grade fresh seafood and meat. Initially I was hired pre-launch as a Marketing Consultant where I worked with the company founder to launch the first retail shop. I was subsequently hired in-house as the Marketing Director where, with the team, I helped drive the meteoric rise of the business in its first year, making it the talk of the town. I… Show more Pacific Gourmet is a Hong Kong-based premium meat & seafood retailer with three outlets in the territory. The company provides imported premium-grade fresh seafood and meat. Initially I was hired pre-launch as a Marketing Consultant where I worked with the company founder to launch the first retail shop. I was subsequently hired in-house as the Marketing Director where, with the team, I helped drive the meteoric rise of the business in its first year, making it the talk of the town. I oversaw all aspects of the company's launch and first year marketing activities from concept to execution. This included the successful launch of the second retail outlet and the online store. Show less

Katie McGregor Marketing was my second startup. This boutique agency offered marketing, PR and graphic design services. I was hired in-house by my client Pacific Gourmet to head up their marketing team for the launch of their retail & online business units in Hong Kong.

Fit!HK was Hong Kong's only monthly bilingual magazine about fitness, sport and health.The magazine enjoyed a circulation of 20,000 copies distributed through health food shops, gyms and doctor surgeries. As Publisher I oversaw all activities involved with running a successful magazine. This included advertising sales, printing, distribution and content creation.

Firstline was a graphic design and custom publishing agency specialising in the production of magazines, brochures and other marketing collaterals for organisations including the American Women's Association of Hong Kong, CASBAA, Nortel, British-Consulate General and Li & Fung to name a few.My day-to-day responsibilities included key account and production management, advertising sales, graphic design and copywriting.

Off Duty Publications was a US-based company with offices in Hong Kong, and was the publisher of Off Duty, a leisure magazine for the US military. There were three editions of the magazine catering to audiences in the US, Europe and the Pacific. As Pacific Marketing Manager I was responsible for managing, guiding and inspiring a team of sales representatives based in Guam, Korea, Okinawa and the Philippines. With the onset of the first Gulf War, the market focus shifted from Asia… Show more Off Duty Publications was a US-based company with offices in Hong Kong, and was the publisher of Off Duty, a leisure magazine for the US military. There were three editions of the magazine catering to audiences in the US, Europe and the Pacific. As Pacific Marketing Manager I was responsible for managing, guiding and inspiring a team of sales representatives based in Guam, Korea, Okinawa and the Philippines. With the onset of the first Gulf War, the market focus shifted from Asia Pacific, and I moved on to work for myself. Show less

British Electric Traction Company Limited, renamed BET plc in 1985, was a large British industrial conglomerate. It was once a constituent of the FTSE 100 Index but was acquired by Rentokil in 1996, and the merged company is now known as Rentokil Initial.As Manager of the telemarketing centre at the corporate headquarters in Piccadilly, I was responsible for the management of the telemarketing centre as part of the corporate marketing campaign to cross-market the various services of the… Show more British Electric Traction Company Limited, renamed BET plc in 1985, was a large British industrial conglomerate. It was once a constituent of the FTSE 100 Index but was acquired by Rentokil in 1996, and the merged company is now known as Rentokil Initial.As Manager of the telemarketing centre at the corporate headquarters in Piccadilly, I was responsible for the management of the telemarketing centre as part of the corporate marketing campaign to cross-market the various services of the subsidiaries within the organisation. These subsidiaries then included Rentokil and Initial Cleaning Services.I managed the in-house telesales team, ensuring that they understood the company's services and could 'paint pictures with words' to convert inbound callers. I also travelled to the subsidiaries to train their telesales teams. As a very junior member of the marketing team at corporate HQ, I was lucky enough to be included in marketing strategy meetings where I could observe and learn. Show less

4GL Publications was a niche industry publisher specialising in the Pick Operating system, and owned by Gateshead software company Revelation.I was hired as a graduate to investigate and if feasible, set up a magazine to cater for the Pick operating system. I launched the first issue within 3 months, having sold advertising, solicited articles and arranged the production of the magazine. I was subsequently hired as the first employee and Managing Editor for the new publishing company.… Show more 4GL Publications was a niche industry publisher specialising in the Pick Operating system, and owned by Gateshead software company Revelation.I was hired as a graduate to investigate and if feasible, set up a magazine to cater for the Pick operating system. I launched the first issue within 3 months, having sold advertising, solicited articles and arranged the production of the magazine. I was subsequently hired as the first employee and Managing Editor for the new publishing company. I was also awarded the Rothmans' Graduate into Enterprise Award.The company grew to about 6 employees, publishing the magazine monthly and we also launched the first Pick Convention in London.After several years, I moved on to take up a position at BET PLC in London. Show less