Katie Barber Email and Phone Number
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I have been fortunate enough to work with ambitious organisations and clients for the past 30 years. During those years, I have built a considerable marketing skillset, which allows me to apply my knowledge both strategically and creatively to any challenge.I believe that brands, marketing and branded content can positively shape, inform and be a part of culture. I help brands create meaningful connections with audiences, and help organisations know and understand their audience, so they may empathise and connect with their needs and passions. I have launched brands, developed marketing campaigns and defined content strategies for organisations across arts & culture, fashion, publishing, film, music, tech, FMCG, travel, finance, automotive and public sectors, for globally recognised brands and with stakeholders at executive level. And I have led and developed platforms to facilitate collaborations with influencers, media and editorial partners, and publishers. Specialties: brand strategy, digital strategy, comms strategy, content strategy, social strategy, product & service development, experience strategy, influencer marketing, workshop facilitation, mentoring.
Turner Contemporary
View- Website:
- turnercontemporary.org
- Employees:
- 62
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Head Of Marketing And CommunicationsTurner Contemporary Sep 2023 - PresentMargate, England, United KingdomOverseeing PR, marketing, social media and digital communications, and responsible for Turner Contemporary’s reputation and brand, bringing the gallery’s vision and initiatives to a wide range of audiences to engage with art.Working closely with Clarrie Wallis - Turner Contemporary's Director, I have responsibility for developing and delivering the Brand and Marketing strategy in line with our creative and business aims, building relationships with existing visitor groups and identifying new segments for growth. Responsible for expanding gallery’s profile with key stakeholders and the broader arts ecology, increasing awareness and widening participation across all activities and channels.
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Business OwnerAlbion Retail Limited Mar 2018 - PresentMargate, Kent, United KingdomI'm inquisitive and driven, constantly looking for new creative opportunities. This led me to open my own independent fashion boutique in Margate - Albion Stores. I am currently the owner and director of a clothing, music and accessories physical and online fashion and lifestyle store. As such, I'm responsible for the business operations, staff management, finances, marketing, advertising, buying, business planning and strategy.
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Head Of Marketing And CommunicationsTreebr Aug 2021 - Nov 2021Reporting into the CEO, as the Head of Marketing and Communications my role was to build awareness around the IPO launch of TreeBR - a Brazilian organisation offering protection to an area of forest in the Amazonian Rainforest. My role involved identifying and onboarding a marketing agency to support the organisation's long term marketing and growth; planning, briefing and creating communications and content for the website, social media and investor presentations; preparing press releases and media assets.My role was freelance, and my responsibilities were taken over by the marketing agency that I appointed, following launch. -
Head Of Marketing - Nem SoftwareNem Group Apr 2021 - Jul 2021Reporting into the MD, as the Head of Marketing my role was to build the NEM Software brand and marketing platform. Formulating and implementing a marketing strategy and plan to take their newly launched Blockchain - Symbol - into market, growing awareness, building audience and facilitating growth opportunities and partnerships.My role involved developing a long-term marketing strategy for business growth; planning, briefing and creating communications and content for an NFT platform, and the developer community and partner ecosystem; planning and developing a launch strategy and marketing plan for partner investor programme; working with the PR team to prepare press releases and media assets, developing brand, tone of voice and messaging guidelines.My role was made redundant along with 85% of the organisation after a decision was made by the Core Developers to make the technology open source, and for the marketing and technology assets to be developed with the community of blockchain practitioners. -
Marketing Strategy ConsultantKatie Barber Ltd Jul 2018 - Apr 2021Providing marketing strategic consultancy:- branding and marketing activity planning for the NEM ecosystem and the launch of Symbol - a blockchain from NEM Group.- developing the business plan, marketing proposition, marketing strategy and campaign planning for tech startup - Renderboxes.- developing a new content business for an independent social media agency - The Social Element.- leading the marketing engagement strategy for HSBC UK, via The Social Element.- developing audience insights and perspectives to use in editorial for News UK, via Pulse Creative.- developing new business opportunities for an independent film production company - Level Films.
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Head Of Content PartnershipsWunderman Uk May 2016 - Jun 2018LondonAs Head of Content Partnerships, I identified and developed strategic relationships with production, platform, publisher and data partners, and worked with account teams across the agency to integrate those partners to help achieve creative and business ambitions.I also mentored three digital marketing professionals, coaching and helping them develop their confidence and careers.
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Strategy DirectorWunderman Uk Jun 2014 - May 2016London, United KingdomResponsible for digital, content and comms strategy on key agency accounts, including: Microsoft, United Airlines, Shell, Coca-Cola, Legal & General and News UK, defining the strategy across multiple platforms and formats to drive business goals, engagement and brand perception.I worked closely with the Head of Content at Wunderman to define and develop a content studio within the agency called Wunderman Live, shaping our offering into a network leading service that is rooted in insights and rigorous strategic methodology.I briefed and guided the work of creatives to develop impactful solutions that were derived from solid data driven insights, working with editors, writers, designers, community managers, to develop digital properties, assets, events and content in all forms and across multiple channels. Instrumental in new business wins, often leading strategy on pitch teams, and equally as invested in developing existing client business to evolve relationships and develop new commercial opportunities.
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Senior StrategistWunderman Uk Apr 2010 - May 2014London, United KingdomI joined the agency right at the start of its venture into social media marketing, as one of the initial team tasked with taking the agency’s digital business forward to offer a fully integrated social media proposition. During this time, I was social strategy lead for key agency accounts including Ford, Levi’s, Adidas, Land Rover, Nokia, Microsoft and P&G. My main responsibility was to implement social marketing models that drive our clients to be truly social businesses, exploiting opportunities for social engagement, social commerce and social CRM.
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Senior Comms Marketing DirectorDigital Outlook Apr 2007 - May 2010London, United KingdomSocial and community product proposition development, and campaign development and execution for a range of clients, including: Xbox, Disney, Lego, Comic Relief, P&G, Department For Transport and iTunes.
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Senior Product ManagerAol Europe Nov 2006 - Mar 2007London, United KingdomProduct development for Entertainment, Games, Digital Home, Music and Social Networking. Delivered against European business objectives within global environment. Managed team of Technical Product Managers (4). -
Senior Product ManagerAol Uk Ltd Oct 2003 - Nov 2006Product development for Entertainment, Games, Digital Home, Music and Social Networking. Point of interaction for different areas of the AOL UK, AOL US and AOLE businesses. Implemented UK strategic objectives and product roadmap. Managed a team of Technical Product Managers (4).
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European Project ManagerMp3.Com Europe Sep 2001 - Jul 2003Launched in November 2001, MP3.com Europe was a major player in the online music industry. MP3.com was a free legal music streaming service, offering over 4 million MP3 formatted audio files per day to over 800,000 unique users on a customer base of 25 million registered users. It provided a unique promotional platform for both unsigned and major artists. I was European project lead overseeing the development, localisation and launch of 6 MP3.com European websites. I also defined and developed key sales and marketing products that brought additional value to the European business.
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Website ProducerUniversal Music International Oct 2000 - Aug 2001Digital content producer overseeing the objectives, requirements and development of Universal Music artist web and community sites. -
Interactive Media ProducerAbbey Road Interactive (Emi Music Group) Feb 1999 - Sep 2000At the interactive design agency of Abbey Road Studios – Abbey Road Interactive – I produced DVD, enhanced CD and websites to promote key EMI film releases and music artists. -
Tv, Video And Multimedia Producer And Project ManagerWorkhouse Tv Jul 1994 - Feb 1999Over the five years spent with Workhouse, I saw the agency grow from a small independent broadcast television and corporate communications production company to a leading digital media production agency that boasted some significant clients and achievements. I started at Workhouse in 1994 as an Assistant Production Co-ordinator on children’s education television programme for the BBC and developed a career in production management: I was a Production Co-ordinator, Production Manager and eventually a Producer and Project Manager within the interactive team, overseeing some of the company’s largest digital projects and budgets.
Katie Barber Skills
Katie Barber Education Details
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King Alfred'S College, Winchester2:1
Frequently Asked Questions about Katie Barber
What company does Katie Barber work for?
Katie Barber works for Turner Contemporary
What is Katie Barber's role at the current company?
Katie Barber's current role is Head of Marketing & Communications.
What is Katie Barber's email address?
Katie Barber's email address is ka****@****ber.com
What is Katie Barber's direct phone number?
Katie Barber's direct phone number is +120761*****
What schools did Katie Barber attend?
Katie Barber attended King Alfred's College, Winchester.
What skills is Katie Barber known for?
Katie Barber has skills like Social Media, Community Management, Mobile Devices, Campaign Strategies, Strategy, Content Strategy, Strategic Planning, Marketing, Social Media Marketing, Social Networking, Integrated Marketing, Digital Media.
Who are Katie Barber's colleagues?
Katie Barber's colleagues are Helen Smallwood, Alice Dunham, Maya Fletcher-Smith, Ros Thompson, Charlotte Reeves, Martha Rumney, Katherine Rose.
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