Katie Barraco Email & Phone Number

Norwalk, Connecticut

Norwalk, Ct

Mt. Kisco, Ny

• Consult with select clients to design unique KPI dashboards, analyze results, and make recommendations based on data interpretations and client goals.• Collaborate with marketing, sales, and development teams to improve product offering and identify both client-facing and internal opportunities.• Present product demos and mockups in person or via teleconference.• Represent brand at trade shows and oversee event promotion fulfillment.• Manage internal account management team to improve client communication, standardize project management, and identify opportunities.• Hire and train all project managers, developers, and virtual staffers. • Investigate technical opportunities and introduce new resources to improve product offering.

Mt. Kisco, Ny

• Designed and executed email and social media campaigns across multiple channels.• Created KPI dashboard to measure real-time marketing and advertising ROI and channel conversions.• Improved conversion attribution and tracking; identified new opportunities and increased email sales.

Mt. Kisco, Ny

• Manage outsourced team of customer service representatives.• Increased product value by testing and implementing new sales and retention strategies.• Improved customer representative performance by better systematizing standard operating procedures and success metrics.• Assisted with content creation and email marketing.

Booking, promotion, management for Watermelon, Tom Barraco, Katie Jacoby, The Folkadelics• Directed all marketing, advertising, and social media campaigns for tours, album releases, and events.• Expanded artist tour schedules from 15 to 75+ annual shows, with bookings at major music festivals and venues throughout the East Coast and Midwest; artists’ average performance quotes increased 300%• Promoted tours with radio interviews, local airplay, Facebook advertising, and featured print articles.• Managed all aspects of album releases, including replication, radio, press, and studio time.

New York, Ny

Assistant at artist management company and record label for Gov't Mule, Warren Haynes, Soulive, DJ Logic, and more.• Designed presentations and promotional materials to acquire support for new business ventures.• Designed artist websites and conducted engaging social network campaigns.• Tracked and reported upon royalty earnings and venue merchandise sales• Assisted with tour and public appearance logistics, including transportation, ticketing, and merchandising.

• Edited and registered cue sheets with performing rights organizations• Researched composer contracts, song registration, and territory rights• Reviewed and updated television network reports• Integrated newly acquired catalogs into company database.

Booked opening acts; researched potential headlining acts; created and distributed press lists and fliers; and increased club’s online presence.

Management company and record label for primarily Warren Haynes/Gov’t Mule. Created performance royalty reports for publishers; researched concert statistics; updated websitemultimedia; created merchandise sales reports; distributed promotional materials to venues and radio stations.

Booking duties included reviewing and editing artist contracts; promoting shows online; creating and maintaining databases of concert statistics, artist offers, and contact information. Production duties included working at a monitor console and front-of-house during live shows, such as Los Lonely Boys and the White Tie Affair; patching channels; videography.

Bachelor’S Degree, Major In Music Business; Minor In History

Education record