At Goods & Cargo, I work with our clients to amplify awareness and intentionally connect with their ideal audience by showcasing stunning e-commerce websites, brand content and scroll-stopping campaigns.My focus is brand elevation and I provide my impactful energy and guidance while working with my clients across the healthcare, hospitality, gaming, beauty and wellness industries.

I consulted with my client PokerStars Casino to strategize and support social activations, influencer management, and content creation in the Canadian and Ontario markets. My work included close collaboration and brand campaign management with brand partners MLSE Toronto Raptors, Toronto Maple Leafs, and Oracle Red Bull Racing.Campaign Execution: Supported live event activations with selected influencers and created custom real-time content to amplify brand and partnership at major sporting events and races worldwide. Content Strategy: Developed content, competitions and external activations across Meta & X channels with internal and external design agencies.Performance: Produced and published over 20 pieces of monthly content and increased brand awareness to bring client to the country's top-performing social media Casino brand.Tools: Asana/ Sprinklr / Brandwatch / Meta Business Suite / Slate Design

I consulted with my client Marriott Autograph Collection property - The Hotel Saskatchewan and Circa 27 Lounge.Content creation and management: Photography and social asset design, marketing calendar creation and monthly social grid mapping. Social channel management across Facebook, Twitter and Instagram.PR, Community & Influencers: Relations and organization of local collaborative events including influencer management and media campaign execution from Marriott Global.Restaurant Relaunch - Re-Launched Circa 27 Lounge with refined brand messaging, photography, menusand event activations. Ad Campaigns & Marketing Materials: Paid ad campaign management across Facebook and Instagram. Marketing material design for campaigns, sales collateral and sponsorship packages

Social Media Consultant with the primary role to grow the GMS Social Brand footprint and integrate social media into the overall marketing and communications mix.Responsible for the creation of social marketing and communications that influence audiences, both internally and externally, creating an opportunity to tell compelling brand, product and customer experience stories that influence our audiences’ perception of GMS.Management of creative and paid social media campaigns, 3rd party editorial content services, creation of blog website, social media events and all analytical insights of the channels.

Specialist responsible for the creation and management of the GMS social media brand, “GMSLivingWell”. Duties included design, strategy, advertising and curation of content across all channels. Through digital expertise, I developed and managed the CMS and administration of the GMS Learning Centre for our network of brokers and advisors. I worked closely within the Marketing & Communications team to help develop and execute campaigns, create selling tools and promote philanthropic initiatives.

Manager and Specialist responsible for digital marketing and promotional campaign creation and execution. Responsible for the strategy and management of digital web content and social media channels. In particular, the development and implementation of public relations, strategic communications, website creation and design of promotional campaign materials across all departments.

Head of promotional projects and merchandising EU and UK websites. Responsible for campaign execution and product allocation for all regions.Campaign Execution and Promotional Direction: Deliver input to regional designer and draft creative briefs for regional specific promotions. Responsible for execution(region specific product pulls,copy, page lay-out) and constant review of all trend promotions across all brands. Product Allocation: On an ongoing basis, manage and allocate the products to EU and UK WH locations. Responsible for the products (image, copy, stock) on website and specific promotions. Overview of all the navigations, promotional links, categories and trend promotions with the aim of maximizing growth and sales.www.forever21.com/EUwww.forever21.com/UK

Global digital marketing internship within the sport-style division. Responsible for completing digital marketing functions for adidas style brands such as Originals, Y-3, SLVR and NEO. Major duties included digital community management for adidas Originals Facebook page with an outreach to over 10 million fans. Other duties included content retrieval and placement in product information data bases, adidas homepage visual/ content updates and extensive communication to marketing divisions worldwide.

Creator, owner and operator of a niche esthetic business. La Fla Mous was a leader in a niche body sugaring industry with many dedicated clients. Management and operational duties included; creative design and concept of promotion (website, photography, logo, print advertisements), social media, financials and the physical services. The business was sold to complete Masters of Marketing at the University of Amsterdam.

Managed promotion accounts and initial summer launch of a FMCG campaign throughout the region of Alberta, Canada. Duties included; executing and promoting a summer campaign in over 20 locations throughout the province, extensive product knowledge, trade show organization and management of promotion workers.