Develops, recommends, and manages execution of annual marketing plans.Conducts in depth business analyses, recommend solutions, and implement initiatives.Leads projects to identify, research, and execute cost savings, product improvement, and new product opportunities.Evaluates accrual spending for incremental promotional opportunities.Prepares and communicates business reports to management.Develops sales collateral materials and communicates marketing plans to field sales.Organizes and delivers presentations for field sales to use in selling products to customers.

• Develop strategic print and digital marketing campaigns based on market information and trends provided by Business Development Managers• Write and publish content for various industry blogs, social media sites, websites, case studies and digital advertisements to help create awareness of our products/service, drive website traffic and improve Search Engine Optimization (SEO)• Design and create tradeshow banners, booth graphics and brochures utilizing Adobe Creative Suite• Responsible for overall business and marketing plan modifications and implementation to drive further business results• Monitor and analyze trends from websites, email marketing, digital advertisements and social media in-platform analytics to create content for effective marketing campaigns• Manage Geosystems and Lawn & Garden Departments’ presence on social media platforms, websites (domestic & international), ecommerce sites and various industry storefronts • Development and direction of story-boarding through execution of departmental videos and webcasts• Responsible for development of distributor websites, training guides, marketing materials, on-site training support and content to maintain a consistent brand• Responsible for CRM adoption to streamline leads and sales opportunities to manage distribution networks, build reports, custom views and KPI dashboards for Director and Business Unit team members• Collaborating with IT and other Specialty Business Units to streamline business processes utilizing PowerBI, SAP, SharePoint, Think Integration, Microsoft Flow and Customer Relationship Management (CRM) systems• Trained, developed and coached department sales/marketing assistant

Perform B2B marketing activities through the execution of a strategy including special events, social media, web and email promotions. Increase awareness of and participation in the offerings of the Business and Industry Services division of the college.• Coordinate end-to-end B2B marketing strategies• Create and provide content and direction for training, event and social media marketing• Design event and marketing collateral, including sell sheets, social media, signage, brochures, presentations and e-blasts• Collaborate with management, instructors, support staff and other college areas to execute marketing campaigns• Review marketing materials to ensure consistent messaging and design of products/services• Compile and review marketing campaign results to analyze customer metrics and provide strategic direction for future campaigns• Create and maintain customer databases (CRM) to provide continuously improving marketing strategies• Lead college-wide CRM training for all users and departments• Train and provide work direction for temporary employees (intern/work study)

• Co-produced major marketing campaigns • Coordinated international sales meetings for over 150 distributors• Produced sales portfolios and conference agendas• Produced marketing materials for 15-20 North American, 4-5 International tradeshows annually• Created tools to efficiently manage and streamline databases• Utilized Microsoft Access to organize sales, leads, projects and customer information• Provided Business Managers and Engineers with detailed sales reports• Managed business unit’s budget• Trained and developed new employees• Managed organization of data/files (virtual and print)

• Coordinated the startup of FedEx at Alta’s shipping and receiving facility • Gross shipment forecasting/projections• Managed distribution of return materials for stores• Liaison between Buena Vista Home Entertainment and multiple vendors for fixtures/parts requests• Ad hoc and statistical reporting for multiple systems• Vendor liaison for event mailings and ordering display units• Coordinated national department store fixtures launches• Streamlined processes to improve lead time on promotions• Organized weekly conference calls to identify process improvements• Built relationships with clients that increased the number of department stores serviced• Educated staff on upcoming releases

• Maintained customer records in Goldmine database• Outbound sales calls to determine customer needs• Created, distributed, maintained and evaluated results of customer surveys• Created and maintained marketing budget