Katie Booth Email and Phone Number
With 10 years of combined experience in customer insights, advanced analytics, and omni-channel strategy, I am a versatile marketing leader who thrives on understanding consumer behavior and driving change to create the best customer experience. I hold a Master's Degree in Integrated Marketing Communications from Northwestern University.Currently, I work on the Guest Insights team at Vail Resorts, the world's leading mountain resort operator. I help to enhance the on-mountain ski and ride experience by translating guest feedback into actionable insights and recommendations for our marketing and operations teams. I also lead the Resort Marketing Team's DEI committee, which focuses on making our sport, company, and resorts more diverse and welcoming through educational opportunities and partnerships with resort hiring teams and local communities.When I am not at work, you can find me skiing, hiking, reading, or playing the guitar!
Vail Resorts
View- Website:
- vailresortscareers.com
- Employees:
- 9028
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Senior Manager, Analytics And InsightsVail ResortsNew York, Ny, Us
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Senior Manager, Guest Analytics & InsightsVail Resorts May 2022 - PresentBroomfield, Co, UsI partner with with marketing and mountain operations to analyze guest feedback, develop actionable insights, and advocate for the guest experience. I contribute to a breadth of enterprise projects, such as lift line optimization, parking initiatives, and elevated on-mountain dining experiences to make for more efficient, enjoyable visits to our resorts. Additionally, I oversee survey design / set-up, analysis of guest feedback, insight development, and partnership with resort teams to take action from our learnings.My team utilizes a variety of customer listening and visualization tools in our analyses, including Medallia, Qualtrics, and Tableau.
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Senior Manager, Customer Relationship MarketingVail Resorts Oct 2021 - May 2022Broomfield, Co, UsI led the FY23 direct marketing strategy (email, SMS, push, direct mail) for the Epic Pass portfolio to build loyalty through pass renewal. Our messaging tactics included sales deadline promotions to encourage pass purchase and nurture campaigns (Epic Mountain Rewards newsletter) to drive engagement.I also led the team's reporting efforts, partnering with our channel analytics teams to develop cohesive insights and recommendations on how to improve future marketing campaigns.
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Manager, Customer Relationship MarketingVail Resorts Feb 2021 - Oct 2021Broomfield, Co, UsI developed, planned, and executed email and mobile marketing programs to support all lines of business (Epic Pass, Rentals & Retail, Ski & Ride School, Hospitality, and Resorts). I partnered with marketing managers/directors and technical teams to ensure campaigns were on brand and prioritized the guest experience.Additionally, I worked closely with our analytics team to design campaign measurement plans, develop actionable insights and recommendations, and create A/B testing ideas for the channel.
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Marketing Strategy & Analytics ConsultantOracle Jan 2018 - Feb 2021Austin, Texas, UsOracle Marketing Cloud - Digital Marketing Strategy & Analytics; CRMClients: - Retail: CHANEL, Harley-Davidson (eComm Division)- Finance: Discover Financial Services, TurboTax- Telecom: US Cellular, ComcastI developed customer insights, creative learnings, testing plans, and targeting recommendations for external clients’ marketing programs through reporting and advanced analytics projects. I worked mostly in Excel, SQL, and various Oracle Marketing Cloud (OMC) platforms and data visualization tools in my day-to-day work. -
Brand Strategy Graduate InternApple Jun 2017 - Aug 2017Cupertino, California, UsAd PlatformsFor my immersion quarter project as an IMC graduate student, I worked on a team of five to create a new brand positioning to drive customer awareness and maximize user engagement for a pre-installed iPhone app. To develop this new positioning, we created and implemented a customer survey using a third-party research company panel to understand current customer behavior within the app and identified best practices for in-app advertising for publisher partners through data analysis. -
Marketing Analytics & Data Consulting SpecialistHavas Sep 2015 - Aug 2016Puteaux, FrClients: Reynolds Consumer Products; Sears Holding CompanyI created measurement/testing plans, performance scorecards, and benchmarking dashboards to develop strategic recommendations across digital media channels. Additionally, I worked closely with ad tech vendors to implement tags that tracked viewability, fraud, and brand safety for programmatic buys. -
Marketing Analytics & Data Consulting AnalystHavas Sep 2014 - Sep 2015Puteaux, FrClient: Reynolds Consumer ProductsI structured and cleaned paid media data for marketing mix analysis and modeling, advising the new VP of consumer insights at Reynolds on media strategy. I also presented quarterly industry insights to marketing managers/directors as part of transition to programmatic display/video buys.
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Assistant Account ExecutiveHavas Jul 2013 - Aug 2014Puteaux, FrClient: Dos Equis (Heineken USA)I served as a key client contact for creative strategy and execution across all traditional and digital channels. This included TV, radio, OOH, print, display, paid/organic search, social media, and website updates. I also worked closely with our finance department to ensure all projects were completed on time and within budget. Key initiatives included the evolution of the Most Interesting Man and Dos de Mayo.
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Public Relations InternSirius Xm Radio Inc. Jun 2012 - Aug 2012New York, Ny, Us -
Communications InternAt&T Jun 2011 - Aug 2011Dallas, Tx, Us
Katie Booth Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Northwestern UniversitySpanish
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Universidad De SevillaSpanish Language And Literature
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Villa Walsh AcademyHigh School
Frequently Asked Questions about Katie Booth
What company does Katie Booth work for?
Katie Booth works for Vail Resorts
What is Katie Booth's role at the current company?
Katie Booth's current role is Senior Manager, Analytics and Insights.
What schools did Katie Booth attend?
Katie Booth attended Northwestern University, Northwestern University, Universidad De Sevilla, Villa Walsh Academy.
Who are Katie Booth's colleagues?
Katie Booth's colleagues are Victoria Miller, Vicki Balabous, Aaron Robbins, Kayla Aitken, Matt Gaunt, Joel Fritz, Kate Moriarty.
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