Katie Frame Email & Phone Number

During the course of my 20+ year career, the digital transformation in marketing, advertising, and media has disrupted the industries. Early in my career, I noticed the increasing budgets and appetite for digital media and sought out opportunities to work on emerging media projects. Utilizing my deep understanding of marketing platforms, technologies, and tools, I help brands deliver intelligent, omni-channel marketing solutions, facilitating the human connection between companies and consumers, and vice versa. I enjoy helping brands navigate the options and determine the best solution to ensure the highest ROI. I am obsessive about defining what problem we’re trying to solve, analyzing the data, and defining the best course of action. As a manager, I believe the key to high performance teams is that everyone takes 100% responsibility for the work that we do, every day. I am passionate about ensuring everyone on the team is motivated, has clear objectives and understands the goals and what it will take to achieve them. I provide strategic leadership across accounts and business units while using my creativity and resourcefulness to define better processes and solve problems quickly and efficiently. For example, I led the development and implementation of a 360-degree marketing campaign to transform the Ford Middle East and Africa markets from an afterthought at 3% share, to a P&L achieving 10% share.Specialties: integrated marketing and communications, privacy laws (global), digital strategy, brand strategy, website development, programmatic advertising, organizational change, management, mentoring, global launches, digital media (Google ads/Facebook ads), loyalty programs, targeting solutions, online analytics, innovative ad products, cross platform ad solutions, forecasting, ad serving, dynamic creative, machine learning, and event planning.