I am a seasoned community builder and conversational marketer with over 13 years of experience in developing and executing impactful marketing campaigns, events, and content strategies for Yelp, a leading online platform for local businesses and consumers. My passion is to help a brand develop a clear, cohesive voice and weave that seamlessly into the internal and external communication ecosystem, while fostering a loyal and engaged community of users and contributors.As a Senior Community Director at Yelp, I oversaw the growth, retention, and engagement of the Yelp Elite Squad in designated markets, a program that recognizes and rewards the most active and influential members of the Yelp community. I also collaborated with various cross-functional teams and committees to provide product feedback, advocate for the voice of the user, and support the company's strategic goals and initiatives. Some of my key achievements include: planning, producing, and hosting over 350 in-person and virtual events; crafting and executing 360-degree marketing campaigns that raised the profile and desire of contributors to join the Yelp community; establishing comprehensive onboarding and engagement playbooks for marketing promotions; developing and implementing tailored content strategies for various key channels, including local social handles; and analyzing metrics to assess the effectiveness of community and marketing efforts. I am a grammar and spelling freak who loves cacio e pepe and laughs uncontrollably when someone attempts to scare me.https://katieburbank.my.canva.site/