Katie Burns Email & Phone Number

Newcastle, Australia

Managing internal and external communications across multiple channels including the website, intranet and social media channels. Production of a fortnightly newsletter, including writing, desktop publishing and distribution, and production management of a quarterly 24-page staff and community magazine. Responsible for organising staff events including the annual Innovation & Excellence Awards and Family fun days and managing all supplier relationships. Management of the community engagement strategy, including the sponsorship program (budget management, allocations and promotions) and running the Workplace Giving Program. Since its conception, this award-winning program now sees 72% of its employees giving back to the community.

Newcastle, Australia

Providing flexible marketing services on a contract or part-time basis to a range of targetedbusinesses. Responsibilities: - Creating, executing, and managing B2B and B2C marketing programs. - Managing content across all social media channels. - Overseeing all client and prospect communications through newsletters, direct mail, online and offline advertising. - Managing website and search optimization, database organization, post-campaign analysis using Google Analytics, internal communications, event coordination, and all third-party relationships.

Newcastle, Australia

Providing consultancy services for UrbanGrowth NSW as the Sanctuary Community Facilitator.Responsibilities: - Designing and delivering a Welcome Program for new residents moving into Sanctuary and providing information on events and activities. - Creating programs, activities, and groups that fostered social interaction and community networks among residents. - Organising community and cultural events with input from residents to build community life and identity. - Supporting resident initiatives that contributed to the growth of interest groups and community organizations. - Building relationships between Sanctuary residents and the established local community. - Establishing a sustainability plan and exit strategy.

London, United Kingdom

•Building and managing relationships with all distribution partners including, MSN, AOL, Yahoo, Orange, Tiscali as well as key content partners to maximise exposure, improve performance and increase ROI•Running all in-house and third party website inventory including design, delivery and performance reporting •Responsible for all communications to consumers including designing and sending monthly newsletters, emails and surveys to over 500,000 recipients•Regular tracking, analysis and reporting on all consumer and third party campaigns •Event planning and organising.

London, United Kingdom

•Complete responsibility for all B2B related marketing including all planning and budget management including reporting to the board as part of the senior management team•Planning and executing campaigns to meet sales/marketing objectives, increase brand awareness, develop sales opportunity pipeline and generate qualified leads (result; 80% increase in customers Nov 05 – May 07)•Strategic brand management incorporating a global brand into the UK•Measuring and reporting on effectiveness of marketing spend and activities•Managing all third party agencies to create effective campaigns to support business strategy•Providing direction and support to the sales teams, account management teams and the retention team to maximise subscriptions (result; 50% increase in sales productivity i.e. conversion rate)•Production of all company collateral and literature•Writing and uploading fresh content and news articles to the website •Responsible for planning and executing all events, including exhibitions, seminars, focus groups, road shows and corporate hospitality to support sales and the strategic objectives •Conducted regular market analysis to accommodate market changes, customer needs and competitive threats in line with the overall business objectives•Regular analysis of both consumer and customer share to help drive relevant marketing activity•Managing all internal and external communications to both customers and prospects through Direct Mail, Email campaigns, Newsletters, Advertising and PR.

Working with the Marketing Manager to design projects and programmes to meet specific B2B and B2C marketing objectivesMonitoring profitability and performance of all projects.Achievements:Re-designed the monthly consumer and industry e-newsletters and increased open rates by over 60%Promoted to B2B Marketing Manger.

Switzerland

The Federation of International Volleyball, based in Switzerland•Assisting in the planning of all large competitions such as the World Cup, Beach Volleyball World Tour, World League, World Championships and the 2004 Olympics •Production of monthly newsletter including translation and circulation globally•Designing and updating web pages using FrontPage•Writing and circulating daily press releases worldwide across three languages•Creating and designing online press kits and arranging press conferences, team travel and meeting etc.

Newbury, Uk

•Production and Management of full marketing plan for UK operations•Management of the budget•Coordinating the design and implementation of all marketing campaigns •Event management – including road shows, conferences, sales incentive trips and corporate hospitality•Management of all third party relationships•Coordinating all UK PR.