Lead marketing strategy and serve as project manager of all Undergraduate Admissions marketing communications and materials, create content for electronic messaging (emails, text messages, social media), and serve as a liaison to content experts such as digital designers and videographers.

Lead a department of 27 staff and more than 50 student employees to deliver a high quality experience for students and family members seeking a Jesuit education from initial contact through enrollment.Oversee the processing, review and related correspondence of more than 9,800 undergraduate admissions applications. Consult frequently with the Dean of Admissions and the VP of Enrollment Services to develop and reach enrollment targets while balancing institutional needs, mission fit and market realities.Work closely with third party provider on developing Student Search campaigns for High School Seniors and Juniors/Sophomores including print, email and digital marketing components.In partnership with Marketing and Communications, develop, design and execute all marketing campaigns in student recruitment and enrollment. Create a comprehensive communications strategy for use on a range of platforms including web, print, digital, social media, email and advertising.

Served as the direct supervisor for six Admissions Counselors. Provided on boarding, ongoing training, mentorship and guidance in challenging student conversations and recruitment planning. Developed and executed student recruitment strategies for 12 staff members while considering input from Admissions Counselors and analyzing historical inquiry and applicant data. Appointed to team responsible for implementing a new campus-wide CRM. Condensed nine-month implementation project into six months. Supported the Dean of Admissions in administrative decisions and outreach tactics; designated proxy in her absence.

Oversee all mailing efforts and internal and external print publications and regularly review content of undergraduate web pages for a common voice and accuracy.Collaborate with the Dean of Admissions regarding communication strategies and provide recommendations on how to respond to developing market changes.Work closely with Marketing and Communications, outside vendors and publishing companies on the development and production of undergraduate admissions publications.Develop and manage content of print, web and letter communications related to undergraduate admissions including brochures, invitations and welcome letters from academic Deans and Department Chairs.Interview students, facilitate ongoing telephone and e-mail communications, plan and manage own extensive fall travel schedule as part of undergraduate recruitment outreach. Identify and track athletic recruits throughout the Admissions process in collaboration with Associate Athletic Directors.

Represent Seattle University’s undergraduate educational opportunities and effectively promote the University and its various colleges through high school and community college visitations, campus interviews and informational sessions.Supervise a campus visit program with 21 work study employees who lead tours, arrange campus visits and correspond with prospective students.Offer guidance to current high school students in their college search and application process.Served as the lead coordinator for an on-campus college fair with over 140 colleges and universities represented and 1,600 students and guests in attendance. Review applications and make admission decisions and recommendations.Develop and manage on and off campus programming for prospective students and their families, and school and two-year college counselors.2009 & 2010 Boise NACAC College Fair Presenter, "Navigating the College Admissions Process"2011 - 2016 Seattle NACAC College Fair Presenter, "Writing the Personal Statement: How to Craft an Effective College Admissions Essay"

Managed the production of successful events with special attention to reaching goals for both donor recruitment and fundraising, including an annual auction (400 guests and over $680,000 raised) and an annual luncheon (500 guests and over $125,000 raised).Provided coordination and logistical support for the Associate Director of Development and other agency departments using excellent organizational, interpersonal and customer service skills. Communicated agency messages, mission and strategic goals appropriately, accurately and effectively to events audience.Ensured event constituents were properly stewarded and acknowledged with special attention to care and efficiency.