Born out of my own unmet needs to dress for my days when expecting, I founded Sonday the Label to help women dress confidently and comfortably during every stage of their motherhood journey. We are a premium, contemporary maternity wear brand that is based in and manufactures all our pieces right here in Toronto. Women shouldn't have to compromise during one of the most exciting, changing periods of their lives. After holding marketing & strategic communications roles for a decade, building brands and campaigns for some of the most exciting brands, I am building a brand of my own. Sonday is my second business venture and I'm so grateful for all the support and love I've received along the way.