Katie Capka Email & Phone Number

Spokane, Washington, Us

• Own the consumer revenue channel which includes the Spiceology website (spiceology.com), Amazon US, and Amazon CA, ensuring we hit monthly revenue goals. • Manage all aspects of the Spiceology website including product merchandising, revenue optimization, customer experience, and brand presence. • Manage Amazon US and CA channels driving catalog expansion and optimization through product listing improvements and advertising efficiencies. • Run all Meta advertising for Spiceology with a focus on hitting ROAS and revenue targets. • Manage Google and SEO agencies.

Spokane, Washington, Us

• Managed holistic inbound marketing planning and execution for direct to consumer, foodservice, and retail channels.• Owned the paid media (social, search, and YouTube) strategy, budget, and execution of campaigns with an emphasis on acquiring new customers at a target ROAS. • Owned email and SMS automation for the top stage of the marketing funnel, including abandoned carts and account sign ups. • Collaborated with the Director of Ecommerce to optimize website for the conversion of new customers. • Reported on closed-loop analytics with the Director of Content and Director of Ecommerce and the sales team to inform how inbound marketing activities are converting into customers, and continually refining Spiceology's inbound marketing playbook.

Spokane, Washington, Us

• Developed and executed marketing strategy for the foodservice channel, including email, SMS, social media, and paid media marketing. • Wrote and managed the creation of new sales materials including catalogs, newsletters, and sales decks.• Created the first chef newsletter to communicate with Spiceology's chef customers on a monthly basis. • Was a key stakeholder in the launch of the company's first chef-exclusive website, chefs.spiceology.com.

Spokane Valley, Wa, Us

• Develop and execute B2B holistic inbound marketing strategy to drive new business for Kaspien.• Manage an inbound marketing budget of up to $37K/month on Facebook, Instagram, YouTube, LinkedIn, and Google. • Manage content creation team responsible for blog posts, social media, whitepapers, podcast episodes, and webinars. • Oversee team executing social media management, paid social ads, and influencer marketing for Kaspien's partners. • Manage Amazon customer service team responsible for servicing customers and mitigating risk on the Amazon marketplace.• Was a key stakeholder to HubSpot launch across the entire organization. Extensive experience with HubSpot reporting, marketing, and strategy.

Spokane Valley, Wa, Us

• Formed and currently manage the inbound marketing team responsible for managing influencer, social media, and Amazon coupons/giveaway campaigns for clients.• Manage team members and oversee daily operations of team responsible for running hundreds of inbound marketing campaigns each year.• Continually brainstorm and test new initiatives and services to add value to etailz's marketing services offerings.• Build, execute, manage, and report upon influencer and paid social campaigns for key accounts, with budgets exceeding $80K/year.• Collaborate with private label team to approve paid & non-paid influencer and social campaigns for four brands.• Regularly conduct A/B tests, evaluating results, and proposing new courses of action.• Create attribution formulas to effectively measure inbound campaign results.• Conduct regular training sessions to sales team and account managers to ensure consistent information is being relayed to clients.

Spokane Valley, Wa, Us

• Managed etailz's social media presence across Facebook, Instagram, Pinterest, Twitter, and YouTube. • Wrote press releases to publicize etailz.• Wrote professional and informative copy for partner-facing documents including partnership proposals, informative documents, and partner-facing emails. • Brainstormed new service offerings which eventually lead to the formation of etailz's Inbound Marketing Team. • Wrote custom articles about partner products/brands for the etailz blog, driving traffic directly to the Amazon listing.

Spokane Valley, Wa, Us

• As etailz’s first copywriter, I developed company voice standards, style guide, and content standards.• Wrote highly-effective copy for direct site emails, advertising, social media, and marketplace content.• Met with project leads to determine project messaging, end goals, and timelines.• Wrote professional and informative copy for partner-facing documents including partnership proposals, informative documents, and partner-facing emails. • Wrote packaging copy and product listings for private label products. • Supported etailz charity events through copywriting, ad campaigns, and social media promotion. • Wrote custom articles about partner products/brands for the etailz blog, driving traffic directly to the Amazon listing.

San Francisco, California, Us

• Create, manage, and report on Facebook ad campaigns• Integrate Facebook messenger chatbots into Facebook ads strategy

• Created, edited, and curated content on the lifestyle website, www.shescharming.com (no longer active).• Promoted content on various social media platforms • Maintained a master Editorial Calendar • Partnered with brands/advertisers to host giveaways and collaborate on various projects • Managed interns and contributors

Spokane, Wa, Us

• Provided exceptional customer service regarding the safety of our programs, health concerns while traveling, and other general questions about domestic/international student travel.• Created clear and concise customer-facing materials distributed from the Health & Safety Team.• Assisted in emergency response planning and simulation.• Troubleshot concerns, and provided customers with timely and helpful responses to their questions and comments.• Arranged accommodations for students with medical conditions ranging from dietary restrictions, mobility limitations, to psychological conditions.• Developed and delivered training sessions regarding travel season policies and best practices.• Key contributor in the implementation of CRM Dynamics to the business.

Spokane, Wa, Us

• Conducted research in domestic market area.• Prepared in-depth, grassroots marketing proposal based on research.

San Francisco, California, Us

• Wrote blog posts that were published on company website.• Conducted in-depth city to assist in producing relocation guides.

Copenhagen, Dk

• Monitored and added content focusing on coffee shops, boutique hotels, and niche travel• Contributed to blog• Researched and produced content for niche travel apps which are available on iTunes.

Spokane, Wa, Us

• Managed the admissions office front desk, communicating with prospective students and their parents in person, as well as via email and phone.• Assisted in coordination of campus events.• Performed data entry assignments (CRM Microsoft Dynamics).• Utilized public speaking and interpersonal skills to lead tours to prospective students and their parents.

Spokane, Wa, Us

• Assisted faculty with administrative duties including scanning, research projects, and data entry.• Assisted in organization of department events.

Spokane, Wa, Us

• Researched, edited, and produced original content for publications within and outside of the university.

• Key contributor to marketing/advertising team for ecommerce store.• Managed social media for the advertising firm• Ran Google AdWords campaigns for clients.

San Francisco, Californua, Us

• Wrote weekly blog posts about culture, hotels, & restaurants for the travel website, Tangodiva.com (over 40,000 visitors per month).

• Fact-checked for the updated version of the annual travel guidebook.• Wrote travel articles for the website.• Planned and executed a social media plan for the Facebook page.

• Contributed to the travel blog with posts on travel products and destinations, wrote descriptions of and researched several destination pages, and managed the social media for the entire site.

Bachelor Of Arts - Ba, English (Writing & Literature), Minor In Communication

Italian Language And Literature, Branding, Italian Media