Katie Casavant Email and Phone Number
Katie Casavant work email
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Katie Casavant personal email
I am an accomplished senior executive leader of high-growth companies spanning data, analytics and insights, management consulting, people-based marketing, addressable media and advertising, loyalty marketing and market research. I am known for my strategic vision, entrepreneurial business development, customer centricity, data acumen and commercial leadership. I excel in identifying new market opportunities, building data-focused businesses, driving product innovation, championing data-driven transformation and leading and motivating high performance cross-functional matrix teams with an empowering enterprise leadership approach. My unique expertise is developing successful businesses and delivering sustained profitable growth via people-based marketing solutions powered by data and technological innovation, retail and media, and analytics and insights. I have delivered significant results in diverse business environments, including start-ups, privately held retailers and consulting firms, and global retail, market research and programmatic media and advertising enterprises. SELECTED ACHIEVEMENTS:• Selected to lead the first cross-functional global business practice in company history.• Generated +$52M in incremental revenue at an average annual operating margin of 69%.• Negotiated key strategic alliance producing +$20M in incremental revenue at a 78% margin.• Led organizational restructuring reducing headcount by 65% and improving margin by 32%.• Outperformed global benchmarks on Employee Engagement by up to 20 points for five consecutive years. Outperformed global benchmark on Inclusion and Diversity by 32 points.AREAS OF EXPERTISE:• P&L | Portfolio Management• M&A | Commercial Negotiation• Stakeholder | Client Management• Data-Driven Business Transformation• Go-To-Market (GTM) | Growth Initiatives• Global Strategic Partnerships | Alliances• Data Strategy | Acquisition | Monetization • Privacy | Consent | GDPR | CCPA• Digital AdTech | MarTech | Advanced TV• Audience Profiles | Strategy | Activation• Identity Resolution | Onboarding• CPG | FDM | Grocery Sector
Data Quality Co-Op
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Head Of CommercialData Quality Co-Op Dec 2024 - Present
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Global Gtm Segment Lead, Consulting & InvestingDynata Jan 2024 - Sep 2024Shelton, Connecticut, UsDesigned, developed and implemented GTM strategy for the global Consulting & Investing channel• Facilitated collaboration among global team of 200+ cross-functional leaders and market research professionals across North America, EMEA and APAC in the design and execution of a holistic global GTM strategy and enablement plan.• Optimized end-to-end revenue funnel (product development, service delivery, pricing strategy, marketing, CRM and sales) for tier one global management consulting and investing firm clients. Generated triple-digit YOY revenue increases among target clients.• Led launch of company’s first client-facing AI-enabled survey product combining the power of qualitative + quantitative research data at scale. Generated 2X target revenue within the first six months of product launch. -
Senior Vice President, Customer Success (Consulting & Investing; Healthcare)Dynata Oct 2022 - Dec 2023Shelton, Connecticut, UsLed North America sales organizations for the Consulting & Investing channel and the Healthcare channel• Negotiated multi-year global contract renewals generating over 65% of annual revenues.• Designed and launched cross-functional customer experience team support model for key accounts. Generated triple-digit YOY revenue increases among target clients.• Implemented reorganization and optimization of two sales organization resulting in increased efficiency and cost savings.
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Senior Vice President, Global Data ConnectionsDynata Jan 2022 - Sep 2022Shelton, Connecticut, UsLed post-acquisition integration of 0ptimus Analytics data science/AI/ML capabilities and technology into Dynata’s global marketing strategy, product portfolio, professional services suite and panel operations.• Spearheaded design and launch of product-led growth flywheel leveraging newly-acquired 0ptimus technology. Connected data, insights, activation and measurement to deliver double-digit YOY revenue growth in first 12 months.• Identified opportunities to expand organizational leverage of machine learning and artificial intelligence to include panelist profiling, panelist targeting, and custom panel creation. Identified incremental revenue opportunities valued at 2X acquisition costs.• Led training of global sales organization in new custom audience modeling and profiling capabilities.
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PresidentØptimus Analytics 2019 - 2021Alexandria, Virginia, UsLed global GTM strategy and commercial transformation of this privately held data science/AI/ML technology company in preparation for a desired exit.• Led transformation from a political polling and audience modeling firm to a commercial customer intelligence and consumer insights firm converting survey data into audiences for media, marketing and CRM activation at scale.• Generated triple-digit increase in revenue in 12 months from commercial CPG, Retail, Market Research and Media clients.• Jointly led successful M&A process with founder and Progress Partners. 0ptimus was acquired by Dynata in 2021. -
Chief Executive Officer, Kantar ActivateKantar 2017 - 2019London, GbLed organizational design, development, implementation and management of the global digital audience activation business for Kantar, the $4+ billion global market research, insight and data investment management arm of WPP.• Launched business in 9 global markets across North America, Latin America, South America, Europe and Asia. Successfully negotiated and operationalized 5 strategic alliances enabling global audience distribution.• Led cross-functional, matrix team of 50+ product management, operations, consumer data management, GDPR compliance, business development, marketing, sales and client service professionals across 13 counties.• Exceeded revenue target by 4X in first 12 months of operation converting proprietary consumer research into addressable audiences for Fortune 500 company clients. -
Chief Executive Officer, Kantar ShopcomKantar 2011 - 2017London, GbCreated and led the deterministic audience profiling, insights, activation, optimization and measurement business connecting purchase behavior to brand attitudes and media consumption in North America for Kantar.• Built the commercial partner distribution network including over 30 of North America’s leading MVPDs, MDPs, DMPs, DSPs, publishers, ad networks and exchanges, onboarders, and media and creative agencies. • Grew the client base to include 50+ Fortune 500 retail and consumer brands.• Generated one of the highest profit margins in the company on an eight-figure revenue base.
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Managing Director, Kantar Retail (Formerly Cannondale Associates)Kantar 2004 - 2011London, GbIdentified market opportunity for, led the expansion of and eventual spin-off for Kantar of the U.S. purchase behavior data business serving the emerging programmatic media buying industry. • Renegotiated retailer contracts to enable creation of a fully anonymized, deterministic, proprietary consumer and household ID. • Created among the industry’s first integrated, single-source purchase behavior-based market research, insights, activation and measurement product solution suites.
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Senior Consultant Retail InsightsCannondale Associates 2003 - 2004UsCreated, developed and managed the retail consulting practice for this $40+ million boutique consulting firm serving the consumer-packaged goods and over-the-counter pharmaceuticals retail and manufacturing sector; expanded the company’s proprietary U.S. loyalty card database from 4 million to over 80 million unique consumers within 12 months of joining the firm. -
National Director, Category Management Planning And DevelopmentThe Great Atlantic & Pacific Tea Company (A&P) 2001 - 2003Montvale, Nj, UsLed development and implementation of enterprise-wide customer-centered category management processes, strategic business planning, and training and development initiatives for a $10+ billion supermarket retailer. -
Director, Retail Marketing And MerchandisingMeals.Com (A Subsidiary Of Coinstar, Inc.) 2000 - 2001Bellevue, Washington, UsLed development of the retail partner program for this predictive analytics marketing services start-up. -
Manager, E-Commerce Initiatives | Category Manager, Retail BakeryUkrop'S Super Markets, Inc. 1997 - 2000UsLed e-commerce and digital CRM initiatives for this 27-store, $600+ million food retailer and manufacturer from 1999 to 2000; managed product strategy, assortment, pricing, promotions and retail operations for this $22+ million department from 1997 to 1999.
Katie Casavant Skills
Katie Casavant Education Details
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The University Of Chicago Booth School Of BusinessM.B.A. Master Of Business Administration -
The University Of ChicagoNear Eastern Languages And Civilizations
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Washington University In St. LouisHistory And Near Eastern Languages
Frequently Asked Questions about Katie Casavant
What company does Katie Casavant work for?
Katie Casavant works for Data Quality Co-Op
What is Katie Casavant's role at the current company?
Katie Casavant's current role is Data/Analytics/Insights Executive | Strategic Planning & Execution | Global GTM Strategy & Enablement | Business Transformation & Growth Initiatives | Partnership Development | M&A.
What is Katie Casavant's email address?
Katie Casavant's email address is ka****@****tar.com
What schools did Katie Casavant attend?
Katie Casavant attended The University Of Chicago Booth School Of Business, The University Of Chicago, Washington University In St. Louis.
What skills is Katie Casavant known for?
Katie Casavant has skills like Customer Insight, Shopper Marketing, Media And Advertising Analytics, Addressable Advertising, Targeted Marketing, Purchase Behavior Data And Analytics, Effectiveness Measurement, Analytics, Competitive Analysis, Marketing, Marketing Strategy, Management.
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