Assumed role and quickly began leading a team of talented marketing operations and customer experience/events professionals. Oversee two distinct areas: marketing operations and customer experiences/events. Within operations, the role is sharply focused on the data integrity in the CRM (Microsoft Dynamics 365) which supports Gray Construction as well as five endorsed brands (acquisitions) and sister companies. Strategic alignment between companies is critical for accurate dashboards, trend reporting, and forecasting. The company is currently undergoing a new CRM implementation with success measured by adoption and compliance. The customer survey NPS program and the logoed apparel e-commerce store also reside within operations. The customer experience/events team creates and executes small to large-scale events serving both customers and team members. Events are attended by local and national dignitaries when applicable: groundbreakings, steel topping out ceremonies, grand openings, bell ringings, and custom special events. To grow Gray’s presence in the marketplace, the team manages all industry tradeshows and speaking engagements. To enhance and retain culture, the team runs employee engagement events and the annual Gray Family Weekend which includes the annual meeting.

Owned the sales enablement, promotions, and channels for IH&S markets and strived to deliver a more modern marketing approach featuring integrated marketing strategy, better customer problem-solving capabilities, and increased leads. Partnered on creating user personas, defining brand and tone, optimizing the corporate position with channel partners, developing product and solution-based marketing plans and customer advocacy, working closely with senior management, the IH&S sales team, global product portfolio managers, and the brand activation team. Ultimately the brand activation team was moved into this role, including social media. Accepted a spot on the editorial advisory board of the industry-specific Association for Materials Protection and Performance (AMPP).• Realized 15% increase in pharmaceutical sales after collaborating with BMs in SalesForce.com (SFDC) to review the pipeline for valuable marketing insights.• Launched a B2B digital marketing strategy, enabling lead generation in organic and paid social efforts, and tracked MQL to SQL conversions to ensure proper deal closure.

Excelled at trade marketing and was the go-to person for contacting independent quick-lube owners to describe the superiority and benefits of operating a Valvoline Instant Oil Change franchise and converting independent operators. Authored content for external publication and promotion including webinars, podcasts with SMEs, articles, and blogs. Managed trade publication advertising and orchestrated direct mail campaigns, enhanced trade show booths, developed website strategy, refined architecture messaging, and created sales enablement tools.

As the Global Demand Generation Leader, mentored a global team driving volume growth and creating, executing, measuring, and reporting on an integrated marketing funnel exceeding B2B pipeline and industrial verticals revenue growth. Liaised across companywide functions, direct reports, critical processes, business units, and key leadership stakeholders to secure alignment.• Assisted 20+ global sellers and teams by developing new sales enablement processes, training, and marketing initiative updates.• Facilitated a 30% improvement in creating and improving digital conversion rates while ensuring marketing systems appropriately nurtured, scored, and routed marketing qualified leads (MQLs).• Contributed $500 MM + in influential revenue through Global Product introductions, including the iconic and pandemic-inspired Honeywell Healthy Buildings initiative across the global Commercial Security Business.The Customer Marketing Leader – Partner Ecosystems position served as the go-to-market leader for global strategic partnerships and software integrations. The role led to devising and launching a new business approach to drive, deliver, prioritize, and monetize new and existing software integrations and employ third-party capabilities.Served as the Honeywell representative for the NCS4 Technology Alliance, serving with members of the National Advisory Board, including Microsoft, the Department of Homeland Security, FBI, Dell EMC, Intel, Johnson Controls, and the Walt Disney Company.• Trained over 150 associates on SaaS and third-party integrations and devised and executed strategic plans to enable partners and alliance members to sell through Honeywell, working across teams and functions to tie initiatives to strategic plans (STRAP) while eliminating redundancy and waste.• Reported an estimated $250 MM in influential revenue in 12 months from solution selling after tracking the revenue and margin of independent vendors.

Honeywell Building Technologies HQ In the role of Director, Global Internal Communications, led a team and functioned as a leader and advisor to the CEO and Senior Leadership for a $4.5B spin-off, created a separate identity for the remaining $5.5B business, and directed global change management under a new team of leaders. Managed communication across the intranet, senior leadership meetings, BOD meetings, presentations, investor day events, manager toolkits for message cascading, global employee events, the user experience center, live webcasts, and town halls done for the CEO, functional leaders, and business presidents. Worked effectively across business and functional areas, aligned goals to priorities, created content to drive meaningful actions, devised crisis communication methods, and launched modern communication tools such as Poppulo and Yammer.• Launched the first-ever global five-year strategic plan video messaging series in multiple languages to reach all employees.Assumed the role of Manager, Executive, and Employee Communications, partnered with IT to design and launch the new corporate employee intranet, and with IT, HR, Government and Investor Relations, Commercial Excellence, and Finance to ensure communication was in place during times of change, transformation, mergers, and acquisitions. Provided trusted advice on internal and external communication, offering expertise in strategic planning, messaging, speechwriting, and creating presentation materials.• Increased employee participation by 50% and cut regrettable attrition by an estimated 6% after introducing such programs as Global Rewards and Recognition.• Boosted effectiveness and timeliness of key messaged and improved employee engagement more than 60% by leveraging and integrating video, digital, internal social media, and thoughtful messaging with proper cascading schedules.

Honeywell Security & Fire: Consumer & B2B In the role of Manager, Global Public Relations, led team of two and mentored the public relations teams, trained staff on consumer and trade media relations, event coordination, and how to work effectively with internal and external stakeholders as well as other public relations agencies, supporting corporate presence in high-growth regions and worked directly with social media team. Coached and counseled on executive media interviews and news events. Utilized social media to develop content for the corporate newsroom and collaborated with internal communications teams on commercial and residential storylines.

Honeywell Security Group - Commercial SecurityBegan with Honeywell as a Marketing Communications Specialist, liaised with product managers on new product introductions, and developed innovative marketing campaigns, collateral, and tools to promote customer awareness and generate qualified sales leads. Authored press releases, case studies, and articles for industry publications and wrote and edited print and digital ads, technical brochures, presentations, sales bulletins, newsletters, and the website. Supported the corporate social media strategy and served as a member of the event and trade show staff.• created effective marketing collateral and tools for the sales team, served as liaison with product managers for new product introductions, developed campaigns that promoted customer awareness and generated qualified sales leads• wrote press releases, case studies and articles for industry publications• managed internal creative team and external agencies; supported company’s social media strategy within communications plans; member of event and trade show staff• provided writing, proofing and editing support for print and digital ads, technical documents, brochures, presentations, sales bulletins, newsletters, and website

o supported communication programs across multiple platforms including company website, direct marketing, internal and external e-communications and special promotional requestso wrote and published news releases, copy for website, special collateral for strategic communication programso managed external agencies and internal clients; interviewed franchisees to develop new marketing contento responsible for internal events and employee recognition program, including budgeto worked with external vendors to design booth for national conventions; member of convention staff

o prepared and managed print, electronic and direct marketing plans, and $1 million budget for industrial sectoro managed advertising process in U.S., Canada and Australia including creative development, copywriting, vehicle identification, and ad rate negotiation and placemento developed communication and lead-generation strategies and analyzed results for vertical markets including manufacturing, logistics, aviation, government/military, agriculture, and more o identified and translated user insights into strong messaging concepts o worked alongside engineers and product managers to build launch plans and successfully launch products; helped train sales team on new product launches o built and maintained strong relationships with editors/media contacts to ensure print and online coverage of new and existing products in industry trade publications

o managed print, electronic and direct marketing plans and corresponding budgets o led efforts in graphic design concepts, photographic and video requirements, case study and collateral completion, seed location/product placement, story generation, copy editingo researched and won awards for the company and products; wrote press releases; coordinated sponsorship activity including events; developed trade show videos; member of trade show staff

o coordinated the written public relations efforts for the company including press releases, product features, and articles for trade technical and industry-oriented publications o assisted with copywriting for advertisements, product brochures, sales-oriented collateral, direct mail, newsletters, and website updates; conducted customer interviews to determine fresh stories for mediao launched industrial flagship product and developed PR plans surrounding product launch

o met all clerical duties as assigned by manager; supported staff and employees with completion of project-based worko created and modified documents using Microsoft Office Suite; maintained hard copy and electronic filing system

o developed press kit for local, regional and national media; maintained press clippingso created PR plan for international client; wrote copy for website; hosted interactive training workshopo conducted primary and secondary research for clients to identify new slogans and assist in rebranding initiatives

o developed website content including feature articles; wrote press releases and assisted with grant writingo conducted interviews for DVD creation: U.S. Senator Mitch McConnell and President of WKU Dr. Gary Ransdell