Katie Lee is a design researcher and strategist with over 10 years of experience driving product innovation and business growth through the lens of consumers’ needs and stories. Her work combines a background in product and service design with human-centered design thinking at its core. She is passionate about helping brands connect with their consumers on a deeper level and translating their needs into actionable insights and strategy. She also thrives on cross-functional collaboration, helping bring ideas to life though ideation, concept development and opportunity mapping. Katie’ has led complex research initiatives and has brought to life innovative products and services for industry leaders such as Google, Intel, Miovision, Gatorade and Nike.Katie is an expert in:- Consumer perceptions and behavior with Generative AI - Generative AI trust and responsibility- Global youth and omni-channel shopping behavior - Professional creatives' processes and needs- Creating innovative digital ad experiences - Creating innovative omni-channel retail experiences