Develop and lead Mattress Firm’s overall communications strategy, including public relations, media relations, crisis communications, corporate social responsibility and internal communicationsDeliver impactful, integrated content and communications that amplify our culture, company and customer-centric approachServe as a trusted advisor to the Senior Leadership Team regarding communications strategies and tactics, ensuring alignment with the company’s long-term strategy

Created powerful messages, storylines and PR programs that drove favorable perception of PepsiCo Beverages North America with external audiencesDrove earned media storytelling efforts, helping advance the company’s business, brand and corporate reputation objectives Oversaw media relations and ensured issues were mitigated to prevent harm to the company’s reputation and business

Led strategic PR and influencer marketing for Tropicana, including new product launches and brand marketing campaigns.Planned, managed and executed corporate reputation, issues management, and employee engagement communications for Tropicana and PepsiCo North America Nutrition. Served as strategic council and day-to-day marketing communications contact for the Tropicana marketing teams and senior leadership.Oversaw Sales communications including customer communications, employee communications, executive communications and internal / external events.

Developed, executed and managed internal communications programs which strengthened employee engagement and ensured employee alignment with business goals. Led global content creation for internal audiences. Developed the strategy, defined and managed execution of high-quality, inspiring and well-thought-out internal communication campaigns that reinforced key messages across PepsiCo's global business and helped to create an informed and engaged workforce.Served as strategic internal communications counsel that helped designated internal, global business sectors and functions successfully deliver on their global business objectives.Developed and led global strategy for PepsiCo's best-in-class employee Ambassador program focused on expansion, brand/function activation and employee education/engagement. Developed and led internal social media strategy to educate, empower and enlist employees as trusted conveyors of brand and corporate messages. Managed team of two plus external vendors/consultants.

Oversaw all forms of internal communications - including intranet, email, digital/social media, print, publications, speeches, and Town Hall events - while ensuring alignment and coordination with PepsiCo's corporate messages.Managed special projects, company commitments and speaking engagements for the President of Quaker Foods North America.Provided regular and ongoing counsel to leadership on internal communications strategies and identified creative opportunities for leadership to communicate with employees.Created and implemented appropriate metrics that evaluated and gauged the effectiveness and impact of the internal communications strategy and its components to allow continuous improvement.

Oversaw development of C-suite communications including speeches, presentations, video scripts, white papers and written materials to Board members, external audiences and employees.Provided guidance and counsel to senior leadership on the importance of frequent, open employee communications to ensure ongoing employee engagement and morale.Managed central communication and information hub for BCBS System, which generated 1.4 million visits and 4.7 million page views in the last year.Responsible for strategy, direction and implementation of large-scale initiatives that drive business priorities across the organization.Provided guidance, performance reviews and opportunities for growth and professional development to diverse and highly-skilled staff of 10.

Drove strategic, material business and executive leadership messaging to all Blue Cross and Blue Shield Association (BCBSA) employees. Developed and implemented high-impact, compelling and integrated communications plans in support of major business initiatives.Managed strategy of and content for intranet and extranet sites as well as corporate publications.Developed key messages, themes, and talking points for BCBSA leadership. Managed a large and highly skilled team of communications professionals.

Directed, shaped and managed the overall marketing and strategic planning to drive profitable growth and client satisfaction. Strategized, identified and managed day-to-day activities of new and existing initiatives and major ongoing projects.Worked with both internal and external advertising agencies to drive relevant campaign development consistent with messaging strategy.Managed a highly skilled and diverse team of people.

Managed and enhanced new consumer insight-driven innovations that attract and retain targeted customer segments.Provided project leadership to new product innovations including but not limited to establishing business direction, objectives, metrics and measures.Responsible for $5 million budget with proven ability to consistently come in under budget.

Provided consulting expertise in developing and implementing communication strategies as well as acceptance, understanding and integration of Information Technology initiatives.Developed and executed communication plans and materials based on both audience and business needs.Established metrics to monitor, evaluate and measure effectiveness of communication tools and strategies.

Responsible for public relations and communications efforts within the organization.Collaborated with cross-functional teams to develop market launch strategies for new product lines.Developed all direct marketing campaigns to bolster awareness of SourceOne and drive profitable sales growth.Created and developed all company collateral – from corporate brochures to product data sheets and e-flyers – to heighten company brand recognition.

Worked as a Public Relations Specialist concentrating on media relations – worked with all major Jacksonville media outlets and developed relationships with both reporters and news anchors. Generated positive media coverage through special events, media conferences and new initiatives/programs developed by the department.

Recruited technical professionals for various consulting assignments in the North Florida area.Performed the entire recruiting life cycle from initial contact to maintenance while on assignment.