In short...Eye for design, a mind for strategy, a background in project management, and a knack for storytelling.The longer version...As a brand strategist, writer, storyteller, and marketer, you'd think I'd be able to write an intro that succinctly and accurately describes myself. I can't. It's the hardest thing for me to do— to talk about myself. What I can say— I've spent two-plus decades putting my heart and mind into every project I've ever worked on. Be that creating go-to-market strategies for new businesses and new products or rebranding Fortune 500 companies in transition —across industries— in the online and retail space— from both the agency and client-side.I've always been equally right and left-brained. A thinker and a doer. A leader and a contributor. I love the forest, and I love the trees. I love my clients, my partners, my team members. I have a deep understanding of what a brand is, how to build one, and how to keep all things on brand once it’s established. I know the extraordinary value a brand brings to a business and I know how to ensure that value is realized through product, marketing, and messaging.You can't be a brand strategist without understanding both business and people principles. You have to understand technology, financial models, audience science, and market landscapes. You have to be creative and scientific. Empathetic and decisive. You have to show others what's possible while assessing what permission, core competencies, and elasticity the brand has now.I can confidently say I "get" all of that.I get "it"— I can be "it", do "it," lead "it," manage "it." Have a look at where and how I've done "it" below. And, don’t hesitate to say hello if you want to hear more.