Katie Concetta Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

- A brand incubator focused on Strategy and Design of all the things that make brands feel right.- Sold, managed, and delivered work generating over $30M in revenue- Head of agency operations including Sales, Account Management, Operations, Delivery- We do: Brand Strategy, Naming, Visual Identity, Brand Collateral, Product Strategy, Product Design, Product Copy, Packaging Design, Marketing Strategy, CRM Strategy, Omni Brand Experience, Digital Strategy, Site Design, Environment… Show more - A brand incubator focused on Strategy and Design of all the things that make brands feel right.- Sold, managed, and delivered work generating over $30M in revenue- Head of agency operations including Sales, Account Management, Operations, Delivery- We do: Brand Strategy, Naming, Visual Identity, Brand Collateral, Product Strategy, Product Design, Product Copy, Packaging Design, Marketing Strategy, CRM Strategy, Omni Brand Experience, Digital Strategy, Site Design, Environment Design, Ambient Installation, Fundraising Pitch, Internal Communication, Investor Communications, IPO Launch Collateral, Brand Launch, Product Launch Show less

West Hollywood

- Shaped cradle-to-grave customer experience for WHIM, a brand-new connected home product- Established brand, name, visual identity, product, go-to-market strategy (product, sales, marketing, distribution), strategic partnerships, packaging, and digital presence- Established name, visual identity, brand architecture, and positioning for a Commercial/Enterprise product, ON Smart Media- Crafted communications for the Board, Investors, and Fundraising efforts- Valuation of the… Show more - Shaped cradle-to-grave customer experience for WHIM, a brand-new connected home product- Established brand, name, visual identity, product, go-to-market strategy (product, sales, marketing, distribution), strategic partnerships, packaging, and digital presence- Established name, visual identity, brand architecture, and positioning for a Commercial/Enterprise product, ON Smart Media- Crafted communications for the Board, Investors, and Fundraising efforts- Valuation of the company increased from $125M to $450M- Led West Coast office, driving efforts to set up shop in three locations over 3 years Show less

West Hollywood, California, United States

Greater Los Angeles Area

- Brand architects and craftsmen specializing in helping new companies, and companies in transition.- Sold, managed, and delivered work generating over $10M in revenue including designing cross-property customer experience for MGM International and launching 19 properties in Vegas- Head of agency operations including Sales, Account Management, Operations, Delivery- Services include: Strategy, Ideation, Execution, Brand Definition, Brand Application (Product, Distribution, Marketing,… Show more - Brand architects and craftsmen specializing in helping new companies, and companies in transition.- Sold, managed, and delivered work generating over $10M in revenue including designing cross-property customer experience for MGM International and launching 19 properties in Vegas- Head of agency operations including Sales, Account Management, Operations, Delivery- Services include: Strategy, Ideation, Execution, Brand Definition, Brand Application (Product, Distribution, Marketing, Culture), Visual Identity Strategy, Design and Execution, Marketing Strategy, Marketing Campaign Ideation, Architecture, and Execution, Off-Sites / Workshop Design and Execution, Brand Incubation Show less

- Sold and managed multi-year, multi-discipline projects totaling over $50M for Bare Escentuals, Disney Consumer Products, Rhino Records, DHL, Nissan/Infiniti, Wells Fargo, Nike, TV Guide (Rovi>Tivo), 24 Hour Fitness, Hawaiian Airlines, Honda, Banca Populare, Domus Click, Ferrari- Built development program designed to grow and support the project, program, and executive managers through training, knowledge management and community.- Opened Sapient o ce in Milan, Italy in 2000. Played… Show more - Sold and managed multi-year, multi-discipline projects totaling over $50M for Bare Escentuals, Disney Consumer Products, Rhino Records, DHL, Nissan/Infiniti, Wells Fargo, Nike, TV Guide (Rovi>Tivo), 24 Hour Fitness, Hawaiian Airlines, Honda, Banca Populare, Domus Click, Ferrari- Built development program designed to grow and support the project, program, and executive managers through training, knowledge management and community.- Opened Sapient o ce in Milan, Italy in 2000. Played the role of Project/ProgramManager for clients in Italy.- Fulfilled role of Account Director for two large scale interactive agency of record agreements.- Fulfilled role of Business Strategist responsible for solution development, relationship management and account development with focus on short and long term strategy, planning, and execution.- Strategic coach and advisor to Senior and C-level client partners. Show less

Responsible for the overall client relationship, including managing a portfolio of projects,account growth, and account strategy, facilitating executive o sites, supporting board presentations, and operating as the point of escalation and final accountabilityStrategic engagements included: - B2C Website Definition, Concept, Design, Development - Loyalty Program Definition, Concept, Design - Brand and Product Launch Campaigns - Executive Leadership Offsite… Show more Responsible for the overall client relationship, including managing a portfolio of projects,account growth, and account strategy, facilitating executive o sites, supporting board presentations, and operating as the point of escalation and final accountabilityStrategic engagements included: - B2C Website Definition, Concept, Design, Development - Loyalty Program Definition, Concept, Design - Brand and Product Launch Campaigns - Executive Leadership Offsite Facilitation - Board Presentations - Company All Hands Presentations - Brand Strategy evolution Show less

Responsible for the overall client relationship, including managing a portfolio of projects,account growth, and account strategy, facilitating executive o sites, supporting board presentations, and operating as the point of escalation and final accountabilityStrategic engagements included: - Org Design - roles, functions, engagement models - Business Strategy Facilitation - B2C website definition, concept, design

Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Customer experience vision for lending line of business. - B2C website definition, concept, design -… Show more Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Customer experience vision for lending line of business. - B2C website definition, concept, design - Executive leadership offsite presentations and facilitation Show less

Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Customer experience vision for consumer products online business- Integrated cross channel customer… Show more Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Customer experience vision for consumer products online business- Integrated cross channel customer experience - concept, design, plan- B2C website definition, concept, design Show less

Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Defined product requirements and design and supporting business processes for the release of NIKEOS and… Show more Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Defined product requirements and design and supporting business processes for the release of NIKEOS and Onestore- Design, Develop, and Maintain PDP for NIKEOS and Onestore- Rollout Nike iD Studio systems in 200+ Nike iD Retail Studios Show less

Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Conduct Stakeholder and User interviews to gather requirements for the data management process and tools-… Show more Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Conduct Stakeholder and User interviews to gather requirements for the data management process and tools- Concept, design, and architecture of core scheduling system- Co-create presentation/pitch and support efforts that lead to $2.8 billion (in cash and stock) acquisition by Macrovision Show less

Responsible for the client relationship operating as PMO for all projects. Oversee estimates, planning, staffing, quality of deliverables, issue resolution, and account growth.Strategic engagements included:- Conduct Stakeholder and customer interviews to gather requirements for end-to-end member experience- Co-create concept, design, the architecture of end-to-end member experience including B2C website redesign- Analyze pricing and business model and recommend… Show more Responsible for the client relationship operating as PMO for all projects. Oversee estimates, planning, staffing, quality of deliverables, issue resolution, and account growth.Strategic engagements included:- Conduct Stakeholder and customer interviews to gather requirements for end-to-end member experience- Co-create concept, design, the architecture of end-to-end member experience including B2C website redesign- Analyze pricing and business model and recommend adjustments to achieve business objectives Show less

Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Assess the effectiveness of DHL.com. Propose and test alternative designs to meet DHL’s goals of increasing… Show more Lead projects with integrated teams of strategists, creatives, and technologists to deliver varying business goals spanning the organization. Act as the primary point of contact for the client to facilitate requirements definition, co-create creative and tech solutions, provide ongoing status, resolve issues, and manage relationships.Strategic engagements included: - Assess the effectiveness of DHL.com. Propose and test alternative designs to meet DHL’s goals of increasing online transactions- User research, iterative design sessions, user persona development, usability testing Show less

Responsible for the client relationship operating as PMO for all projects. Oversee estimates, planning, staffing, quality of deliverables, issue resolution, and account growth.Strategic engagements included:- B2C Website - Strategy, Concept, Design, Management- Dealer Websites - Strategy, Concept, Design, Management- New Model launches - campaign support- Model year updates - campaign support- Owner Program - Strategy, Concept, Design, Management- Real-Time… Show more Responsible for the client relationship operating as PMO for all projects. Oversee estimates, planning, staffing, quality of deliverables, issue resolution, and account growth.Strategic engagements included:- B2C Website - Strategy, Concept, Design, Management- Dealer Websites - Strategy, Concept, Design, Management- New Model launches - campaign support- Model year updates - campaign support- Owner Program - Strategy, Concept, Design, Management- Real-Time Communications - Strategy, Concept, Design, Management Show less

Responsible for the overall estimate, project plans, scope, issue, risk, and team management. Create and report status, risks, and issues daily to the internal Account Team and client counterpart.

- Curriculum design and delivery- OS + Desktop applications - Microsoft Suite (Word, Excel, PPT, Access)

-Lead new member acquisition-Event activation-Active member marketing / correspondence-Database management