Runs multiple client accounts and projects from concept to execution.Develops strategic and tactical plans and content for clients, across existing and emerging digital platforms.Provides senior oversight, both client-facing and internal, on a broad portfolio of client engagements.Own the business development process from brainstorm to completion.Manages staff members including monthly check-ins, goal setting, and participating in reviews & providing formal feedback.Contributes to recruitment and hiring for roles on the digital team, including talent spotting, and interviewing during the hiring process.

Headed the marketing department and projects at all stages, including conceptualplanning, schedule management and final implementation.Managed department budget and tested marketing channels such as SEM,social media, SEO, email and fresh content creation.Built brand awareness and generated B2B and B2C leads resulting inrecord-breaking performance, at +18% YoY.Directed an internal Business Intelligence and Technology matrix thatstrategically guided business decisions.

Championed digital transformation by leading company vision for futureweb and app technology for two group travel businesses.Scrum master for 3 new Drupal 8 websites with B2B api, SSO, and DAM.Hired, managed and developed a team of 17 with teams in web and appdevelopment and digital marketing.

Grew an internal Center of Excellence (CoE) and developed teams ofexperts in SEO, Content, and Analytics in Boston, Toronto, and London.Spearheaded strategy implementation with global teams to create data-drivenprograms tailored to an omnichannel approach.Performed technical site audits on an ongoing basis to benchmark webhealth of Flight Centre websites.

Created in-house SEO and Analytics program and a team of experts, launching content strategy internally while working closely with Product, PPC, Email, Social, PR, Development and Editorial Teams.Drove international SEO initiatives for global expansion including sitelaunches, content creation, and technical support to dev teams.

Managed Tier One Brand SEO strategies while training junior SEO staff to create robust SEO strategies.Created custom client analytics reports with actionable next steps.

Managed 30 SEO clients to perform strategy, analytics reporting and digitalimplementation.Presented monthly business blogs and webinars on Local Search, SEO,and Reputation Management

Created and implemented web presence plans for social media, reputation management, SEO.Launched the Local SEO program and implemented SEO tactics.