Katie Corbin Email & Phone Number

Greater Milwaukee Area

- Supervised 360-degree marketing efforts for diverse clients from municipalities like Downtown Waukesha to nonprofits such as Covey- Collaborated with our design, creative, and digital teams to execute marketing plans, solve client challenges, build brands, and create client opportunities- Partnered with media buyer to plan traditional and digital advertising, while measuring success throughout campaigns, to maximize brand awareness and drive word of mouth - Championed great ideas and followed through with strong project management to bring proposed concepts to life such as the City of West Allis rebrand, Drink Wisconsinbly product launches, and community fundraising special events

New Berlin, Wisconsin

- Developed and produced Ferrari VIP hospitality programming and track events- Established and executed numerous multi-million dollar brand strategies, on-premise and off-premise activations, large-scale mobile tours, and national event programs for Altria brands- From briefs to builds, connected with all internal support groups and external vendors for successful launches- Managed and motivated field staff, tour staff, volunteers, and hospitality managers- Led brand client presentations, staff trainings, and internal meetings

Milwaukee, Wisconsin

- Supervised accounts in Indiana, Wisconsin, Michigan, Ohio, Minnesota and Kentucky- Presented at sales meetings, industry events, and conducted ONEHOPE product presentations for distributor teams and accounts- Reached sales goals and implemented attainment strategies to meet objectives -- Collectively, the Midwest region increased 307% in 2014- Motivated distributor sales and management teams to improve overall distribution- Created point of sale marketing materials for distributor teams, trade shows, events and accounts

Wauwatosa, Wisconsin

- Managed marketing campaigns and in-store promotional efforts for ConAgra Foods, Sara Lee Corporation and Kraft Heinz Company- Secured new accounts to drive sales and meet annual goals- Organized the annual vendor meeting, holiday company gathering, summer tailgate as well as additional events throughout the year to increase synergy

Wauwatosa, Wisconsin

- Collaborated with the Special Events Department to plan for our top fundraising events: Zoo Ball, Birdies and Eagles Golf Tournament, Snooze at the Zoo and Ride on the Wild Side- Supported the Special Events Manager with community engagement, event preparation and fundraising efforts- Formulated successful partnerships with vendors and cultivated strong relationships with donors and community leaders

Minneapolis, Minnesota

- Expanded the target listener range by introducing, planning and executing station events- Assisted in the development and training of new Clear Channel staff members and volunteers- Managed all social media communication between our station and our listeners- Organized sponsorship execution at events with national clients such as Verizon Wireless and Taco Bell

Greenfield, Wisconsin

- Planned and coordinated weekly activities for children from 4 to 12 years old- Communicated directly to all parents and guardians regarding camper progress and camp events as the main point of contact - Responsible for interviewing, hiring, and training counseling staff- Supervised and led a group of counseling staff concerning camp directives - Annually executed two performance evaluations with counseling staff regarding progress as well as consistently connected with staff on real time coaching

Sydney, Australia

- Produced ‘Peace Mail’ – a correspondence between sponsors and their respective regions of giving- Managed partnerships with major donors and key stakeholders- Completed refugee research and storyboards for a promotional Act for Peace film- Prepared marketing materials for our annual fundraiser, Christmas Bowl

Minneapolis, Minnesota

- Assisted the Event Manager with event coordination for our annual fundraiser, Walk for Thought- Created and maintained administrative documents including recaps, agendas, timelines, and event briefs- Aided the Grant Coordinator with grant writing and fundraising efforts- Accomplished all administrative tasks in a timely manner

Bachelor Of Arts, Professional Strategic Communication

Activities and Societies: Habitat for Humanity, MELSO, Y-Immersion, Study Abroad (Sydney, Australia), and CAPA Student Council

Bachelor Of Arts, Public Relations, Advertising And Communication

Activities and Societies: CAPA Student Council Representative